The document discusses the benefits of an enterprise appstore for managing workforce mobility. It outlines how first generation mobility solutions had challenges around training, adoption and employee satisfaction that second generation solutions address through features like cloud-based platforms, BYOD support, and improved user interfaces. The presentation promotes an appstore that enables cross-platform mobile app development, integration with backend systems, and delivery of context-aware apps to connect employees, assets, customers and systems. Key success factors for such an appstore include supporting multiple devices and OSes, cloud-based deployment, and delivering apps tailored to user context.

1. Webinar – The Enterprise Appstore
21st February 2013
Mobility. Made simple.
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2. Mobility not just ”The Mobile Office”
Operations
Field Service
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Customer Service
Public Safety & Security
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3. 1st Generation Mobility
• Solution to voice & paper communications
– Increase visibility & control
– Minimize manual paper based work
• Increased efficiency
• Improved customer satisfaction
• However - some challenges for implementation
– Training overhead
– Adoption by workers
– Employee satisfaction
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4. 2nd Generation Mobility
• Lower TCO
– Cloud vs On-site installations
– One mobile enterprise platform vs Multiple siloed
mobile solutions
– Control – easier to deploy/publish and control apps
• Improved user adoption
– BYOD - Device Independence
• Efficient and reactive organisation
– Tighter, real-time integration between people, systems
– Real-time communications, visibility and collaboration is
a major game changer
• Improved team collaboration
– Shared situational awareness
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5. Sweeping Changes (Gartner)
•
Rise of tablets
”By 2013, 80% of businesses will support a
workforce using tablets”
•
BYOD
”By 2014, 90% of organizations will support
corporate applications on personal devices”
•
Enterprise stores
”By 2015, 60% of organizations will use private
app stores to deliver business apps on media
tablets and smartphones”
•
Rise of social
”By 2015, 10% of your online ”friends” will be
nonhuman”
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6. Connect Assets, People, Customers?
Operations
Management
Enterprise
Systems
Employees
& Assets
Customer
service
Asset
Social
Customers
e.g. Passengers
Consumers
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7. 2nd Generation – some requirements
Connecting Employees in Real
Time to Corporate Back-End
Systems
Managing a Complex Fleet of
Enterprise Mobile Devices
Developing Ergonomic
Applications that Have Real
User Impact
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8. 2nd Generation – some requirements
• Need to choose which mobile devices are
supported (iOS, Android and Windows
Mobile, ..) and keep up to date
• Must not impact security, increase
complexity.
• Cross platform support
• Cloud-based distributed architecture
provides a scalable solution
• Integrate with third party legacy systems
• Data and interactions based on the situation
of the user
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9. Drivers for Enterprise Mobility
?
More that 50% of the application code is spent connecting to the backend web
service, retrieving the data and managing the local device database
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10. MEAP
MEAP
More that 50% of the application code is spent connecting to the backend web
service, retrieving the data and managing the local device database
Why not do it ONCE and for all?
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11. 1st and 2nd Generation Comparison
First Generation
Application
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BYOD
Multiple OS & form factors
Cross Platform
All behind the firewall, on-site
enterprise implementations
Hybrid Cloud Model
Cloud based with secure back
office (e.g. ERP) access
Cloud
Collaborative Apps,
Information mash-up
MEAP
Static data
Dynamic, Context-aware data
”Clunky” user interfaces
Network
Dedicated Windows Mobile
Devices
Application ”Silos”
Device
Second Generation
Intuitive, Ergonomic UI
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Context
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12. Key Implementation Challenges
•
Distribution of
•
Challenges of
the
application lifec
ycle
•
Integration
challenges
•
applications to
Security –
Keeping private
and company
apps separate
workforce
•
Complexity of
mobile access
•
Managing different
devices and
operating systems
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13. Enterprise Appstore
Enterprise App Store
Public App Store
Management
Consumers
Field Staff, Rail
workers
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In-house technicians
Sub-Contractors
Customers
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14. Enterprise App Store for Workforce
•
Workforce solutions
– Integration to management
and operational systems
•
Examples
– Asset management
• IBM Maximo, FORD
– Dispatching and scheduling
• Lawson, Optimal Solutions
– Safety and event reporting
• Tracsis, Datasys
– ITSM
• CA Service Desk
– Crew planning
• Qnamic
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15. Extend to End Customers?
•
Example: Ready-made passenger solutions
– End to end, including backend
– Integrated solutions
•
Examples
– Social integration
– Fault reporting
– Panic button
– Lost & found
– Travel planner
– Traffic updates
– Arrival and departure information
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16. Appstore Pre-Requisites
• Efficient support of multiple devices and
multiple operating systems
– Use of HTML5 cross platform
technologies
• Data integration with back-end ERPs
– Which connectors are required?
– Mobile cloud
• Rapid design, development and
deployment of cross platform apps
– Application templates
– App store
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17. Cross Platform – A Hybrid Model?
• Hybrid : Native + Web
– Native code: smart data caching (offline use)
– Native code: access to hardware (barcode reader, camera, etc.)
– Web/HTML5: write once, run on multiple devices and OS
– Web/HTML5: requires less specialized developers
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18. Appstore Implementation - Why Hybrid?
Device
Access
Speed
Development
Cost
App Store
Approval
Process
Native
Full
Very fast
Expensive for
multiple
platforms
Available
Mandatory for
iOS and WP
Hybrid
Full
Native speed as
necessary
Reasonable
Available
Only for
container
Limited
Fast
Reasonable
Not available
None
Web
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19. Appstore Implementation - Using Context
Right
Right
Right
Right
Information
User
Place
Time
GPS: N 59° 38.304' E 17° 56.368'
ID: Certified Engineer #42
Current Task: Airframe Check
External Temperature: -10⁰C
Asset Number: LN-RRB
Closest Mechanic: Larsson, Ulf
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20. Appstore Context Principles
Context Status
Info (ex location,
route, etc.)
Context-aware
shortcuts (most
relevant
applications)
Context-filtered
messages
Context Strategy : Deliver genuine ergonomically tuned ‘app experience’.
Apps must deliver a true business functionality related to back end applications’
core processes, unlike many apps that are merely pared-down websites disguised
as apps
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21. Enterprise Appstore – Why?
App Discovery
Integration
App
Development
Deployment
What tools are
needed for
stakeholders across
the application
lifecycle?
Developers
IT Mgr
Managers
Analytics
Use
Support
Users
Diagnostics
Troubleshooting
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Management
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22. Enterprise Appstore – Why?
Management
•
Deliver a connected workforce
•
Improve Employee Morale
•
Improve Customer Engagement
•
Enhanced Customer Service
•
Increase Workforce Efficiency
•
Improve ROI
•
Workforce Visibility – Improved reporting
•
Less complex supply chain
•
Business intelligence on how to improve and optimise workforce
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23. Enterprise Appstore – Why?
Users
• Close the ”Information Gap”
• Get device they want
• Simple set-up and configuration
• Only carry one device
• Usability and Ergonomic Advantages
• Context / Role Specific
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24. Enterprise Appstore – Why?
IT Manager
•
Lower Enterprise Mobility Costs and
Complexity
– Hosting
•
– Consumer smartphones
– Simplified management and costs
– Horizontal platform
•
– Integrated with infrastructure
Future proof
– Application of enterprise security
policies / remote wipe / data
encryption
– Not tied to one OS
– Guarantees of OS versions
•
Security
Standard reporting
– Usage, Business Intelligence
•
Support for BYOD
– Inventory Management
•
Full Application Lifecycle Control
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25. Enterprise Appstore – Why?
Developers
• Mobile HTML5 SDK, including templates, UI toolkit
• Mobile native SDK
• Integration Java SDK
• Collaborative development environment
• Focus on user and workflow not on devices and OS
compatibility
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26. Enterprise Appstore – Why?
Support
Analytics
• Simple interface less to go wrong
• Intuitive interface for:
– Remote access to device
– Central log & context aggregation
– Inventory management
– Alerts
– Analytics
– Corporate policies application
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27. 3 Key Enterprise Appstore Success Factors
•
Cross Platform
– Efficient support of heterogeneous devices and multiple
operating systems
– Enable a “BYOD” (Bring Your Own Device) model
•
Cloud Based
– Cost-effective deployment and usage model based on
cloud infrastructure
– Back-end integration via secure gateway and connector
libraries
•
Context
– Ergonomic, user friendly applications that respond to
changes in user context
– Intelligent business workflows that react in real time to
resource location and availability
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28. Cloud
• The Cloud advantage
– No upfront hardware or
software cost
– Growth based cost models
IT Mgr
Project
Manager
Design
Create
ERP
DB
– Can support:
• Application development
Bank
• Testing
Diagnostics
• Deployment
• Security
• Scalability
Notification
Servers
Support
• Storage
• IT Operations Integration
Devices
M2M
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29. Review - Key Implementation Challenges
Through single container
’app store’
Single Approval for
container
•
Distribution of
applications to
Use context to deliver
the right interractions
•
Challenges of
the
application lifec
ycle
•
Integration
challenges
•
Security –
Keeping private
and company
apps separate
workforce
•
Complexity of
mobile access
•
MEAP with integration
connectors, cloud
based.
Managing different
devices and
operating systems
Cross platform and Form
Factor
Light MDM approach
and single container
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30. MobiCloud Enterprise Appstore Project
Backed by the European Commission
Founding partners
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31. MobiCloud Rationale
Bridging the Enterprise Mobility Information Gap
Mobile consumer oriented
cloud based applications have
started to appear in the
market but this is not yet the
case for mobile business
applications in the cloud.
As a result, mobile workers
are under-equipped and
under-informed compared to
their own customers.
Source: French Railway Union Blog
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32. The App Revolution
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33. App Overload?
o Too many apps?
o Trusted apps?
o Privacy issues?
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34. MobiCloud Vision
Connecting Back-End
Systems
To Field Service
Employees
Dispatcher
Team Leader
Back End ERP
Systems
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IT Support
Cloud-based
Cross-Platform
Context-Aware
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Field Service
Agents
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35. MobiCloud Application Scenarios
City Transit
Construction
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Rail
Field Service
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36. Construction Appstore
Scenario 1 : Maintenance
– Maintenance engineers need to
access specific asset information,
receive tasks and report their
completion.
Construction
Scenario 2 : Construction
– Site engineers need to perform safety
audits, and ensure that they have the
proper certification and training in
order to perform certain assignments.
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37. City Transit Appstore
Scenario
– City Transit mobile crew of the
dispatching centers and platform
staff who need to share
operational messages with the
command & control center in
real-time for safety (fault/incident
reporting), customer service
(traffic disruption updates)
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City Transit
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38. Rail Appstore
Scenario
– Will focus on train drivers, train
conductors and platform staff
who need to share operational
messages with the command &
control center in real-time for
energy efficiency (eco-driving),
safety (fault/incident reporting),
customer service (traffic disruption
updates) and compliance (delay
reporting and fault attribution).
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Rail
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39. Field Service Appstore
Scenario
– Will focus on interim personnel
performing tasks in organizations
or facilities, who need to receive
and acknowledge tasks, report
their completion, and interact with
their organization to report time
sheets and efforts.
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Field Service
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40. MobiCloud Membership
Early Adopter Program
Member Program
Mobile
Developer
Gain early access to the
MobiCloud development
environment develop your own
applications
Get contracted to develop
applications for MobiCloud enduser organisations
gain visibility within the
MobiCloud store
System
Integrator
Gain early access to the
MobiCloud mobility platform
receive the MobiCloud integration
and deployment handbook
Get contracted to deploy
applications for MobiCloud endusers
be listed as a certified MobiCloud
integrator
End User
Organisations
Gain early access to the
MobiCloud mobility platform
leverage the consortium results
and technology building blocks
Build own proof of concept using
the MobiCloud infrastructure
purchase your mobile solution in
a one-stop-shop approach
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41. Demonstration
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42. AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment
– Mobility platform
• Enabled by the 3 C’s
Context
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Cloud
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Cross-platform
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43. A new pitch for MDM?
• The enterprise (private) app store:
– Certification of apps for enterprise use
– White-listing of apps
– Provisioning of apps (and users and devices?)
– Circumvent standard channels
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44. The Appear Store
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45. Appear IQ 8
Thank you for joining
this webinar.
… Join the MobiCloud Ecosystem NOW!
info@mobicloudproject.eu
Mobility. Made simple.
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46. AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment
– Mobility platform
• Enabled by the 3 C’s
Context
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Cloud
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Cross-platform
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47. The Appear Store
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48. What we do
•
Appear develops a cloud-based mobile enterprise solution combining a crossplatform development platform, a context-aware mobility platform and a vertical
application store
•
Enterprise mobility specialist
– Over 12 yrs R&D in mobile technology
•
Strong track record in Transport, Logistics, Field Service
•
Focus on developing eco systems
– Systems Integration
– Technology partners
– VAR
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49. The Appear Value Proposition
• Future proof mobility platform
–
–
–
–
Cloud based
Enterprise focused
Social ready
Context aware
• Ready-made solutions
– Field Service
– Transportation
– Construction
• Development environment
– Cross-platform support
– Native support
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50. The 3 Key Pillars of Mobility
•
Cross Platform
– Efficient support of heterogeneous devices and multiple
operating systems
– Enables “BYOD” (Bring Your Own Device)
•
Cloud Based
– Cost-effective deployment and usage model based on
cloud infrastructure
– Easy back-end integration via secure gateway and
connector libraries
•
Context Aware
– Ergonomic, user friendly applications that respond to
changes in user context
– Intelligent business workflows that react in real time to
resource location and availability
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51. Visit the Appear Store
• www.appearstore.com
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52. Appear IQ 8
Mobility. Made simple.
Thank You
Mobility. Made simple.
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