AWS continues to rapidly innovate and grow its services. Over 1 million customers now use AWS each month, representing over 120% year-over-year growth. Revenue is also growing significantly, with an annual run rate now over $7 billion. Key trends include the rise of analytics solutions, real-time streaming analytics, machine learning and predictions, more database and storage options, high performance containers and serverless computing.
3. Migrating existing
applications as quickly
as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
4.
5. 2008 2009 2010 2011 2012 2013 20152014
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Over 1 Million Active Customers
15. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove
undifferentiated heavy
lifting
Go global
in minutes
$
Why Are Companies Flocking To The Cloud So
Quickly?
16.
17. Leading independent fuel company in
the Philippines
Listed as part of PH’s Top 100
Corporations
13 depots nationwide with over 246
Mn L in tank capacity
560 employees
33% CAGR in volume or top line
growth for the last 8 years
18. Customers
SEAOIL further enhanced the
quality of its fuel products by
partnering with STP, the world-
renowned fuel additives brand.
Shareholders
Consistent recipient of
Franchise Awards since 2007.
Franchise Hall of Fame and
Galing ng Pinoy awardee in
2014.
Employees
SEAOIL received recognition
in 2015 as one of Asia’s
Best Employer Brands.
19. “For us to be able to practice
ethical business and good
governance, we need to be a
part of a community that
shares the same belief
system.”
- SEAOIL CEO Francis Glenn Yu
23. Improved Manageability
Simpler deployment of changes and rollback
Ease of spawning new environments/ cloning requirements
Cost Efficiency
Up to 20% reduction in server TCO compared to on-premise setup
(On-premise cost does not include power, cooling and space)
New Capabilities
On-demand scaling
Multiple environments
6 times shorter IT delivery lead time
24. Cost Optimization
Use of appropriate AWS services
based on SEAOIL requirements
Multi-AZ Deployment
Deploy to multiple AZ (Availability
Zone) for backup/ fail-over and
improve RPO and RTO.
Increase Adoption
For projects and migration of
applications
Automation
For operational efficiency
25.
26. Development & Testing
Oracle ApplicationsDevelopment & testing
of new software products
SAP dev/test
SAP dev/testSAP dev/test
27. Altogether New Applications
Global Deals Engine Online Software Distribution Creative CloudSIM Card Credit
Health Care
Diagnostics
Smart Hub
Application
28. Websites & Digital Transformation
Marketing Microsites New Products Sites 1,700 Marketing Websites University Website
Corporate Websites Media & Entertainment Sites WSJ.com Online Magazines
29. Analytics
Analytics on 450k subscribers
using Amazon Redshift
Ad campaign effectiveness
analysis platform
Financial Simulations Platform
Large scale clinical data analytic
platform
Trading history analyticsImproved drug quality through
big data
Financial market analytics
30. Mobile
Enterprise video creation and
sharing app
Mobile services
and analytics
Mobile services &
streaming
Cloud-connected trucks
Apps for cabin crew staff
App store, consumer
cloud services, flash
sales in global markets
Web and mobile siteStreaming video
31. Business Critical Production Applications
SAP HANA HR and legal apps National retail bank
Solvency simulations SAP business intelligence SAP business suite
32. Migrating Datacenters
Migrated 1 Data Center
Migrated 6 of 13 Data Centers
Migrated 1 Data CenterMigrated 1 Data Center
Migrating 34 Data Center
over the next 3 years
34. Dr. Eric Schulze MD PhD
CEO / Founder of Lifetrack Medical Systems
A company Worth Working for With People Worth Working With On a Problem Worth Solving
Healthcare: A Problem Worth Solving
35. Lifetrack Medical Systems – Dedicated to Improving Access to High Quality
Radiology Software and Services throughout the Developing world
46. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks,
Archivals, Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
47. Not Just the Expansive Services…
Much Deeper Features
Compute Databases Encryption Access Control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low Cost, Burst-able
Performance (T2)
Dedicated Instances
RDS For MySQL
RDS For SQL Server
RDS For Oracle
RDS For PostgreSQL
RDS For Amazon Aurora
Multi-AZ Synchronous
Replication
Read Replica Support
Server-side Object
Encryption
Customer Controlled Keys
Dedicated HSMs
Integrated Key Management
Key Usage Auditing
Identity Policies
Location Policies
Time-based Policies
Individual API Calls
Key Rotation
Temporary Credentials
Policy Simulator
48. AWS’ Rapid Pace of Innovation
2011
82
159
2012
280
2013
516
2014
AWS has launched a total of 522 new features and/or services to-date* in 2015,
for a total of 1,696 new features and/or services since inception in 2006.
* As of 8 Oct 15
55. Core Components for Analytics Workloads
Data store of
record
S3
High
Performance
Databases
RDS
DynamoDB
Analytics
Clusters
Hadoop on EMR
Spark on EMR
Elasticsearch
Elasticsearch
Service
Streaming
Data
Kinesis Streams
Predictive
Analytics
Machine Learning
Data
Warehouse
Redshift
56. Big Data & Analytics
Telecommunications Healthcare
Healthcare
Financial ClaimsAdvertising
Media & Entertainment Non-Profit Genomics
Education
LABORATORY
Food Oil & Gas Genomics Media & Entertainment Media & Entertainment
Risk Simulation
Risk Analysis
60. Bringing Business Intelligence to All, With
Amazon QuickSight
First analysis in
Less than 60
seconds
Blazing fast queries
with a new in-
memory query
engine
(Spice)
Dynamic, beautiful
data visualizations
Share live and
snapshot analyses
with everyone
1/10th the cost of
Old-guard BI tools
Integrate with data
sources on AWS
61. Automatic Data Discovery and Intelligence
Discover data sources
automatically
Recommend
Analyses
Select the best
visualization for the
data automatically
Inspect data types and
relationships
64. 1 Billion Events/wk From
Connected Devices
17 PB of Game Data
Per Season
80 Billion Ad Impressions Per
Day, 30 ms Response Time
100 GB/day Click
Streams From 250+
Sites
50 Billion Ad Impressions
Per Day Sub-50 ms
Responses
17 Million Events/Day 1 Billion
Transactions Per
Day
1 TB+/day Game Data
Analyzed In Real-time
Real-time Streaming Data With Amazon Kinesis
Streams
78. Sales lead ranking
Customer adoption models
Counterfeit goods detection
Item classification
Display ads
Customer support
Demand estimation
Search intent
The Spark For Hundreds of New Machine
Learning Applications
79. Easily create machine learning models
Visualize and optimize models
Put models into production in seconds
Battle-hardened technology
Use data from S3, RDS, and Redshift
Amazon Machine Learning
82. Build model
Validate & optimize
Make predictions
1
2
3
Batch predictions
Asynchronous predictions
with trained model
Real-time predictions
Synchronous, low latency,
high throughput
Mount API end-point with a
single click
87. My SQL compatible
Available, durable, and fault tolerant
5X better performance of
high-end MySQL database
Highly scalable and secure
Thousands of customers in
the Amazon RDS preview
Amazon Aurora
1/10th the cost of the leading
commercial database solutions
94. ENGINE A ENGINE B
Migrating Between Database Types with the
Schema Conversion Tool & Database Migration
Service
Schema & Data
Transformation
Data Migration
Convert Database
Functions
Schema Conversion Tool Database Migration Service
Tables
Partitions
Sequences
95. Schema Conversion Tool Database Migration Service
ENGINE A ENGINE BTables
Partitions
Sequences
Views
Stored Procedures
Triggers
Functions
Migrating Between Database Types with the
Schema Conversion Tool & Database Migration
Service
Schema & Data
Transformation
Data Migration
Convert Database
Functions
99. Simplified, Secure Data Transfer in Large Scale
Secure
Enclosure
Strong
Encryption,
End-to-End
50TB, Shipped
in Parallel
Simplified
Logistics
100. Snowball – Petabyte Scale Data Transport Service
50 TB
E Ink Shipping Label
Ruggedized Case “8.5G Impact”
Rain & Dust Resistant
Tamper Resistant Case & Electronics
All Data Encrypted End-to-end
Encryption Keys Managed Off-device
108. Private Docker
repositories
Mount persistent
volumes at launch
Across a cluster
of EC2 instances
Launch and
terminate
Docker containers
Amazon EC2 Container Service
A Fully Managed Service for Docker Containers
112. The Best Place to Run Containers in Production
EC2 CONTAINER
SERVICE
113. The Best Place to Run Containers in Production
EC2 CONTAINER
SERVICE
EC2 CONTAINER
REGISTRY
114. The Best Place to Run Containers in Production
EC2 CONTAINER
SERVICE
EC2 CONTAINER
REGISTRY
AZ-AW ARE
SERVICE SCHEDULER
115. The Best Place to Run Containers in Production
EC2 CONTAINER
SERVICE
EC2 CONTAINER
REGISTRY
AZ-AW ARE
SERVICE SCHEDULER
DOCKER INTEGRATION
WITH COMPOSE
116. The Best Place to Run Containers in Production
EC2 CONTAINER
SERVICE
EC2 CONTAINER
REGISTRY
AZ-AW ARE
SERVICE SCHEDULER
DOCKER INTEGRATION
WITH COMPOSE
ECS CLI
118. A Wishlist?
Not directly responsible for
infrastructure resources
Deploy successfully and quickly
Applications are highly available
and scale without intervention
Costs that are closely aligned
to application usage
126. DynamoDB
Create User
Update profile
Send message
Latest messages
Back end
API Gateway
Javascript
& HTML5 app
Mobile app
Front end
Server-less Backend Applications
127. AWS Lambda in Production
Threat intelligence and analytics
ad data analytics and routing mobile app analytics image content filtering
Real-time video and bidding
News content processing
News media processing Game metrics analytics
139. How Can We Simplify the
Development of the Next
Generation of Mobile Apps?
140. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
141. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
142. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
3. TEST & MONITOR
143. Lots of devices can be solved by trying to test on all of them, but
usually more likely to just use a subset; made worse by the fact
that new devices are appearing on the market all the time.
144. Automatically test on a large
selection of device types
View detailed reports,
logs and screenshots
Configure location, language
and application data
Integrate with existing
development workflow
AWS Device Farm
Test your app on real
smartphones and tablets
in the AWS Cloud
171. A Broad Set of Services to Secure Applications
in the Cloud
Networking
Virtual Private
Cloud
Web
Application
Firewall
172. A Broad Set of Services to Secure Applications
in the Cloud
EncryptionNetworking
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall
173. A Broad Set of Services to Secure Applications
in the Cloud
Identity
EncryptionNetworking
IAM Active
Directory
Integration
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall
SAML
Federation
174. A Broad Set of Services to Secure Applications
in the Cloud
ConfigCloudTrail
Compliance
Service
Catalog
Identity
EncryptionNetworking
IAM Active
Directory
Integration
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall
SAML
Federation
178. Compliance Guideline Action
All EBS volumes should be encrypted
Instances must be within a VPC
Encrypt volumes
Terminate instance
179. Compliance Guideline Action
All EBS volumes should be encrypted
Instances must be within a VPC
Instances must be tagged with
environment type
Encrypt volumes
Terminate instance
Page developer
182. Detect and Remediate Security Issues Early
and Often and with AWS Inspector
What’s Being
Assessed?
Network, VMS, OS &
Application Configurations
183. Detect and Remediate Security Issues Early
and Often and with AWS Inspector
What’s Being
Assessed?
Network, VMS, OS &
Application Configurations
Built-In Content
Library
Check common security
standards & vulnerabilities
184. Detect and Remediate Security Issues Early
and Often and with AWS Inspector
What’s Being
Assessed?
Network, VMS, OS &
Application Configurations
Built-In Content
Library
Check common security
standards & vulnerabilities
Detailed
Reports
Prioritize potential issues &
get remediation
recommendations
185. Detect and Remediate Security Issues Early
and Often and with AWS Inspector
What’s Being
Assessed?
Network, VMS, OS &
Application Configurations
Built-In Content
Library
Check common security
standards & vulnerabilities
Detailed
Reports
Prioritize potential issues &
get remediation
recommendations
Full Audit
Trails
Track what tests were
performed, review results