The Internet of Things (IoT) produces vast quantities of data that promise a deep, always connected view into customer experiences through their devices. In this connected age, the question is no longer how do you gather customer data, but what do you do with all that data. How do you ingest at massive scale and develop meaningful experiences for your customers? In this session, you learn how Salesforce IoT Cloud works in concert with the AWS IoT engine to ingest and transform all of the data generated by every one of your customers, partners, devices, and sensors into meaningful action. You also see how customers are using Salesforce and AWS together to process massive quantities of data, build business rules with simple, intuitive tools, and engage proactively with customers in real time. Session sponsored by Salesforce.