1. Mike Clayville
VP, Worldwide Field Operations & Business Development
Amazon Web Services

2. How Is The AWS Business Progressing?

3. 2012 2013 2014
Amazon S3 Usage
102% YoY increase in data transfer
to and from S3
(Q4 2014 vs Q4 2013, not including Amazon use)

4. 2011 2012 2013 2014
Amazon EC2 Usage
93% YoY increase in EC2
instance usage
(Q4 2014 vs Q4 2013, not including Amazon use)

5. 2008 2009 2010 2011 2012 2013 2014
Over 1 Million
Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

6. Startup Customers

7. Enterprise Customers

8. Public Sector Customers

9. 2015 APN Premier Consulting Partners

10. APN Technology Partners

11. The fastest growing multi-billion dollar
enterprise IT company in the world
Amazon Web Services > 40%
Salesforce 26%
VMware 15%
Google 15%
CDW 12%
Microsoft 8%
Cisco 7%
SAP 7%
EMC 6%
Oracle 0%
Teradata -1%
CA -3%
HP -5%
CSC -9%
IBM -12%
Multi-billion dollar
enterprise IT vendors
Most recent YoY
revenue growth rate

12. Cloud Has Become The New Normal

13. What Are The Patterns Of
This New Normal?

14. Start-ups Build Businesses
From Scratch In The Cloud
1

15. No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud

16. Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Groceries Matchmaking

17. Luke Anear
Founder & CEO

23. Super Powers for everyday workers
The Best App I have ever
downloaded!
This app saves a heap of time on
site and then when I am at
home, the task is already done;
no more sitting at the computer
writing out reports.
Donald Kempf - Sunshine Cranes

24. Sydney

25. Speed Is Not Just For Start-ups:
Companies of All Sizes Will Move Faster Than Ever Before
2

26. Chris Taylor
Chief Technology Officer

27. Page ‹#›

28. Page ‹#›

29. Page ‹#›
• Platform for innovation
• Simplification through advanced automation
• Agility
• Supports cultural transformation
It’s completely different and transformational:

30. Page ‹#›
• Rethink the future
• Automate everything
• Bring people on the journey
• Create the demand
• Keep it simple

31. Page ‹#›
Flight planning to North America

32. Page ‹#›

33. Page ‹#›
Adapting to our customers
Understand bookings in real time
Deliver personalised experiences

34. Page ‹#›

35. Page ‹#›

36. Sydney

37. 2008 2009 2010 2011 2012 2013 2014
516
280
159
82
6148
24
AWS Rapid Pace Of Innovation
516 major new features and services launched in 2014

38. Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

39. Enterprises Are Using The Cloud
For New Apps & Digital Transformation
StatCast New Applications E-commerceDigital
Personal Finance Web Digital contentHealthcare

40. Customers Want Access
To The Whole Lot
3

41. Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform

42. Storage
Auditing, Security
& Compliance
Relational
Databases
General Purpose (M3)
Compute Optimized (C3)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able
performance (T2)
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous
replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
Not Just The Expansive Services… Much Deeper Features
Compute

43. “IT organizations cannot treat cloud
IaaS providers like commodities”
Lydia Leong

44. Customers Don’t Want To Settle
For A Fraction Of The Functionality
Wide range of
workloads with
significant diversity of
needs
No need to
standardize on the
lowest common
denominator

45. Customers Want To Use The Leading
Platform
Largest customer &
partner community
Most functionality
Longest
experience

46. More Functionality Than Any
Other Infrastructure Provider
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace

47. A Wide Family Of Storage Workloads Run In
The Cloud Today
Internet-scale web and mobile applications
Content distribution
Backup, archival & disaster recovery
Big data analytics
Databases & business apps
Objects Block Archive

48. Announcing The Amazon Elastic File System
A managed service to easily set up and scale shared file storage

49. Introducing The Amazon Elastic File System
A fully managed file system for EC2
Highly available and durable
SSD-based
Automatic data replication across AZs (like S3)
Very high throughput and low latency
Grows to petabyte scale, elastically

50. Amazon EFS Preview
Winter 2015
Register for the preview today:
aws.amazon.com/efs

51. Companies Will Use Data More Expansively
Than At Any Other Point In History
4

52. It’s never been easier and less expensive to
collect, store, analyze & share data

53. Sources of Truth Analysis PlatformsHigh Performance Databases
Fully Loaded For Big Data
Amazon S3
Amazon Glacier
Amazon EFS
Amazon DynamoDB
Amazon Aurora
Amazon Redshift
Amazon Kinesis
Amazon EMR

54. Broad Analytics Usage
In The AWS Cloud
Discovery Development Delivery
Risk Marketing Reporting Trade
Sales

55. Julian Dell
IT Director

56. About amaysim
BYO
Mobile
No
Contracts
Fourth Largest
Telco In Oz
MVNO
Disruptor
Brand

57. 57
“Data is the new oil”

58. Growing Pains
58

59. Hardware for Sale
59

60. Lift vs Transform
60

61. We use the time saved wisely
61

62. Operational Transformation is Paramount
Code
InfrastructureConfiguration
Mindset
Change
No Server
Logons
AWS
Best
Practice
Automation

63. What we’re doing now
63

64. Sydney

65. More And More Customers Are
Adopting Machine Learning
Email targeting Recommendations Social news
Digital health Language processing Auto-scaling

66. A Legacy Of Machine
Learning At Amazon
“Customers who bought this also bought…”
Natural language processing
Search
Vision systems in Fulfillment Centers

67. How do we provide all internal teams with
access to machine learning?

68. The Spark For Hundreds Of New Machine
Learning Applications
Counterfeit goods detection
Customer adoption models
Item classification
Sales lead ranking
Search intent
Demand estimation
Customer support
Display ads

69. Grouping Customers:
An Experiment
45 days
2 Developers
92% accuracy

70. 20 minutes
1 Developer
92% accuracy
45 days
2 Developers
92% accuracy
Grouping Customers:
An Experiment

71. Announcing Amazon Machine Learning
A Fully Managed Machine Learning Service for Developers

72. The Old Shackles Are Loosening
5

73. Old World Databases
Lock inProprietary
Punitive licensing with
limited flexibility
Contract
Very expensive
S

74. It’s Why Customers Have Been Moving To More Open,
Customer Friendly, Less Expensive Database Engines

75. …But, to get comparable performance
to proprietary databases is hard

76. MySQL compatible
Available, durable, and fault tolerant
5X better performance of high-end MySQL database
Highly scalable and secure
Thousands of customers in the preview
1/10th the cost of the leading
commercial database solutions
Amazon
Aurora

77. Similar Story For Desktops
Physical Desktops
Expensive
Physically distributed
Data spread across machines
Hard to manage

78. Virtual Desktops
Centrally managed
Deploy software
Patching & security updates
Provision hardware
Performance is poor
Expensive
Similar Story For Desktops
Physical Desktops
Expensive
Physically distributed
Data spread across machines
Hard to manage
Similar Story For Desktops

79. No hardware or software to
install or maintain
Monthly pricing - no long term
commitments
Desktop Virtualization The AWS
Way With Amazon WorkSpaces
Access via multiple
devices
Half the price of
on-premises VDI
Integrates with existing
directories

80. 2015 Is The Year for WorkSpaces At
Johnson & Johnson
Consultants & employees can use Amazon WorkSpaces as
their primary desktop
Deploy 25k+ desktops over the next year

81. Desktop Applications
Multi-year
software licensing
Under
Utilization
Lack of
visibility
Deployment
challenges
Maintenance
overhead
2015-2025

82. Two New Capabilities To Help

83. Available Now
aws.amazon.com/workspacesaws.amazon.com/desktopapps
WorkSpaces
Application Manager (WAM)
AWS Marketplace
for Desktop Applications

84. Reinvention Is Continuous
6

85. Amazon EC2 Container Service
Launch and terminate
Docker containers
Across a cluster
of EC2 instances
Mount persistent
volumes at launch
Private Docker
repositories

86. A New Service Scheduler
For Long-running Applications
Scale containers
up and down
Distribute traffic
via ELB
Automatically
recover unhealthy
containers
Deploy updated
containers &
definitions

87. Shrinking Compute To Atomic
Scale With AWS Lambda

88. AWS Lambda:
An Event Driven Computing Service
Events from AWS services Cloud Functions in
Node.js
Automatic execution with
no servers to provision

89. How Are Customers Using
AWS Lambda?
Data triggers Stream processing Indexing &
synchronization
IoT Server-free
back-end

90. Cloud
functions in
Java
Call Cloud Functions
Directly
Integration with
Amazon Cognito
Amazon SNS
triggers
AWS Mobile
SDK support
New AWS Lambda Functionality
For Mobile Developers
Now Generally Available + New Features

91. Moving To The Cloud Is Not A Binary Decision
7

92. On-premises Cloud?
What Role Does
Hybrid IT Play?

93. Services For Hybrid IT
On-premises AWS
Virtual Private Cloud
Direct Connect
AWS Config
Storage Gateway
Integrated
networking
Directory Service
Identity Federation
Integrated
identity
Integrated
management
AWS CloudTrail
Backups
OpsWorks
Deployment
CodeDeploy
vCenter & System Center
plugins

94. Hybrid IT Is Part Of The Journey,
Not The Destination

95. Customers & Partners Are All-in On The Cloud And AWS
8

96. Bold Move In 2009

97. In 2014:
“Friends don’t let friends
build data centers”
Charles Philips, CEO

98. In 2014:
Now Announcing Global Availability of Splunk Cloud
Through AWS Worldwide Regions
Godfrey Sullivan, CEO
“Cloud is the new
data center.”

99. All-in With AWS: Now Common in 2015
Enterprise customers ISV partners

100. Fighting Gravity

101. Thank You

102. Sydney