ESP.ED012#1: Welcome to this slidecast by ESP. This particular dipstick is about the HP Pavilion and its competitors.
HP Pavilion ESP
EAVESDROP DIPSTICK #012 HP Pavilion ESP eavesdrop.silhouette.perspective ESP.ED012
Eavesdropping on conversations about the HP Pavilion SAMPLE EAVESDROP REPORT Laptops > HP Pavilion > Overall Scorecard ESP.ED012 Customer Service Brand Name Security Ports/Slots User Friendliness Value Usage Software Hardware Features Performance Connectivity Ergonomics To create a customer value scorecard for the HP Pavilion Challenge <ul><li>Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including </li></ul><ul><ul><li>Building Domain knowledge dependent lexicons </li></ul></ul><ul><ul><li>Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service) </li></ul></ul><ul><li>Analysis included competitive analysis (feature wise comparison across other popular laptop brands) </li></ul>Solution <ul><li>The HP Pavilion Customer Service, User Friendliness and Software issues. </li></ul><ul><li>Specific feedback included </li></ul><ul><ul><li>Improve customer service and reduce repair costs </li></ul></ul><ul><ul><li>Improve general build quality in all areas and keeping costs constant </li></ul></ul>Take Aways
Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED012 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
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