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Compaq Presario ESP


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ESP presents an eavesdrop dipstick on the Compaq Presario

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Compaq Presario ESP

  1. 1. EAVESDROP DIPSTICK #010 Compaq Presario ESP eavesdrop.silhouette.perspective ESP.ED010
  2. 2. Eavesdropping on conversations about the Compaq Presario SAMPLE EAVESDROP REPORT Laptops > Compaq Presario > Overall Scorecard ESP.ED010 Customer Service Brand Name Security Ports/Slots User Friendliness Value Usage Software Hardware Features Performance Connectivity Ergonomics To create a customer value scorecard for the Compaq Presario Challenge <ul><li>Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including </li></ul><ul><ul><li>Building Domain knowledge dependent lexicons </li></ul></ul><ul><ul><li>Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service) </li></ul></ul><ul><li>Analysis included competitive analysis (feature wise comparison across other popular laptop brands) </li></ul>Solution <ul><li>The Compaq Presario Customer Service, User Friendliness and Software issues. </li></ul><ul><li>Specific feedback included </li></ul><ul><ul><li>Improve customer service </li></ul></ul><ul><ul><li>Improve general build quality in all areas and keeping costs constant </li></ul></ul>Take Aways
  3. 3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED010 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
  4. 4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 India +91 22 6704 2444 Kaleidoscope SOCIAL MEDIA ESP ESP.ED010 TM ESP