Social communication is an interdisciplinary field that investigates information, expression, and cultural industries in the media. It plays an important role in examining the information people receive daily from various media outlets as well as different cultural expressions in each region. While social communication has positively influenced daily life, it has also had negative effects in some ways. For example, news media often focuses on negative aspects of society in order to generate more sales, creating an unfair image of a country. However, social communication has also helped inform people about advertising and consumerism. Overall, social communication is a very important field for human development since people now receive information through various local media channels.