How to Remove Document Management Hurdles with X-Docs?
ENP_SEEDI_2013_UB
1. Bringing historical advertisments and commercials into research focus
-Europeana Newspapers project-
Aleksandra Trtovac, Nataša Dakić
University of Belgrade, University Library “Svetozar Markovic”
Eighth SEEDI Conference on Digitisation of Cultural and Scientific Heritage, National and University Library, Zagreb, 15-16 May 2013
2. University Library “Svetozar Markovic”
as partner in the project
• 408.000 digitized pages of Serbian newspapers issued in the
period 1850-1945 from more than 40 titles
• Some titles: Nova iskra, Podunavka, Srbadija, Beogradske
opštinske novine, Zora, Balkanski rat u slici i reči, Ilustrovana
ratna kronika, Pastir, Sion, Težak, Peštansko-budimski
skoroteča, Zemunski glasnik, Srđ, Branič, Zvezda, Starmali,
Starmladi, Stražilovo, Šumadinka...
3. OCR for UB materials
• OCR is planned for all 408,000 pages, and it will be done by
the University of Innsbruck
• data search by key words across entire text, including
captions and explanations within pictures and photos
• newspapers delivered by our library to Europeana are mostly
printed in Cyrillic, including the old Cyrillic alphabet, which
contains Russian letters
• results of the OCR testing at University of Innsbruck - over
90% success in character recognition
4. OLR, NER
• for materials provided by University Library "Svetozar
Markovic", originaly, use of the OLR and NER technology
was not planned
• possibility for students of the Department of Library and
Information Science at University of Belgrade to engage in
work related to the named entity recognition for Serbian
language
• this option will be discussed in detail during the workshop in
Belgrade, which will be held on June the 13th and 14 th
5. Export of digital objects and metadata
• METS / ALTO (improved by University of Innsbruck) will be
used for data entry and metadata display
• export in DC metadata set for each newspaper title record
from University Library database COBISS and deliver all
holdings data for each volume, issue and number
• further metadata processing through the METS / ALTO,
together with digital objects by University of Innsbruck
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6. Criteria for the selection of materials
• Titles that are not digitized in
National Library of Serbia
• Publications that are in good
condition
• Technical limitations
9. Added value to the project
• in light of discovering newspapers content, librarians of the University
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Library "Svetozar Markovic" had analytically processed over 2,000
articles from the old Serbian newspapers
all these articles were processed with corresponding bibliographic
metadata and annotations in a bibliographic data format and can be
automatically exported to XML, Dublin Core, MARC21
emphasis is placed on the processing of short news, announcements,
public calls, obituaries, photos, ads and commercials
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11. Full metadata set
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<?xml version="1.0" encoding="UTF-8"?><dc:collection
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xmlns:dcterms="http://purl.org/dc/terms/">
<dc:dc>
<dc:title>Књижара за српску и страну литературу Геце Кона
...</dc:title>
<dcterms:alternative>Varying form of title: Књижара Геце
Кона</dcterms:alternative>
<dc:type>component part</dc:type>
<dc:type>text</dc:type>
<dc:type xsi:type="dcterms:DCMIType">Text</dc:type>
<dc:date xsi:type="dcterms:W3CDTF">1906</dc:date>
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<dcterms:isPartOf xsi:type="dcterms:URI">urn:ISSN:Y0004383</dcterms:isPartOf>
<dc:relation>In: Нова искра. - Београд : Р. Ј. Одавић, 1899-1911. - ISSN
Y000-4383. - Год. 8, бр. 3 (1906), кор. лист</dc:relation>
<dcterms:bibliographicCitation>Нова искра, Београд : Р. Ј. Одавић,
1899-1911, Год. 8, бр. 3 (1906), кор.
лист</dcterms:bibliographicCitation>
<dc:format>кор. лист.</dc:format>
<dc:description>Наслов са почетка текста. </dc:description>
<dc:description>Реклама књижаре Геце Кона. </dc:description>
<dc:description>Објављено у листу „Нова искра“ који је излазио од
1899. до 1911. у Београду и доносио чланке из области
књижевности, науке, уметности и културне историје.
</dc:description>
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<dc:description>Bookstore Geca Kon advertising.
</dc:description>
<dc:description>Published in the „Nova iskra“ magazine which
was published in a period between 1899 and 1911 in Belgrade and
brought articles on literature, science, art and cultural history.
</dc:description>
</dc:collection>
<dc:subject xml:lang="sr">knjižare</dc:subject>
<dc:subject xml:lang="sr">Srbija</dc:subject>
<dc:subject xml:lang="sr">reklame</dc:subject>
<dc:subject xml:lang="en">bookstores</dc:subject>
<dc:subject xml:lang="en">Serbia</dc:subject>
<dc:subject xml:lang="en">advertising</dc:subject>
<dc:identifier>39031567</dc:identifier></dc:dc>
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16. Primeri iz baze (skenovi i metapodaci)
in light
<dc:dc><dc:title>Лед за лето /
Стефан Шул. </dc:title>
<dc:relation>In: Земунски
гласник. - Земун : Игњат К.
Сопрон, 1867/68-1969. - ISSN
2217-7612. - Год. 1, бр.6(1867),
стр. 45</dc:relation>
<dc:description>Оглас за продају
леда за лето. </dc:description>
<dc:description>Advertisment for
sale of ice for the
summer.</dc:description>
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18. • <dc:title>Спиридона Андреевића синови у Земуну : препоручую добро
снабдевено стовариште собни украшения...</dc:title>
• <dc:description>Реклама за стовариште намештаја објављена у рубрици
Огласи</dc:description>
• <dc:description>Advertisement for storage place for furniture published in the
column Advertising</dc:description>
• <dc:subject xml:lang="sr">nameštaj</dc:subject>
• <dc:subject xml:lang="sr">oglasi</dc:subject>
• <dc:subject xml:lang="sr">Srbija</dc:subject>
• <dc:subject xml:lang="sr">19v</dc:subject>
• <dc:subject xml:lang="en">furniture</dc:subject>
• <dc:subject xml:lang="en">advertisements</dc:subject>
• <dc:subject xml:lang="en">Serbia</dc:subject>
• <dc:subject xml:lang="en">19c</dc:subject>
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<dc:title>Сингер-ове шиваће
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машине ...</dc:title>
<dcterms:alternative>Varying
form of title: Друштво за продају •
шиваћих машина Борн и Ко
</dcterms:alternative>
<dc:relation>In: Нова искра. - Београд : Р. Ј.
Одавић, 1899-1911. - ISSN Y000-4383. - Год.
10, бр. 3 (1911), кор. лист</dc:relation>
<dc:description>Реклама трговине за
продају машина за шивење Сингер.
</dc:description>
<dc:description>Објављено у листу Нова
искра који је излазио од 1899. до 1911. у
Београду и доносио чланке из области
књижевности, науке, уметности и културне
историје. </dc:description>
<dc:description>Trade company
advertistment for Singer sewing machines.
</dc:description>
<dc:description>Published in the Nova iskra
magazine which was published in a period
between 1899 and 1911 in Belgrade and
brought articles on literature, science, art and
cultural history.</dc:description>
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<dc:title>Обявленіе прекрасне забавне
Кньиге на хорватскомъ єзыку / Іванъ
Хавличекъ. </dc:title>
<dc:creator>Havliček, Ivan.
(aut)</dc:creator>
<dc:relation>In: Пештанско-будимскій
скоротеча. - У Будиму : Димитрій
Іовановићъ, 1842-1844. - ISSN Y700-3544.
- Год. 3, бр.7 (#23. Іануаріа #1844), стр.
36</dc:relation>
<dc:description>Оглас за књигу више
хрватских аутора под насловом „Искра“
коју је уредио Иван Хавличек.
</dc:description>
<dc:description>Advertisement for the
book by more Croatian authors called
„Iskra“, edited by Ivan Havliček.
</dc:description>
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21. Ads and commercials
• the content of this type of articles fully reflects spirit of the past,
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indicates development of certain industries, but also covers all aspects
of cultural and social life
ads and commercials contain invitations to important events,
manifestations, ceremonies, book promotions, but also job offers,
offers for various types of services, ads for selling furniture, food,
medicine, land and property
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24. Ads and commercials - material for researchers
• excellent material for researchers in the area of cultural history and
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theory of marketing
studying the history of advertising and marketing
in the second half of the 19th and beginning of 20th century appear
more and more consumers who use purchasing to express their social
status
one of the most important characteristics of the commercial is the way
it reaches the consumer of the advertised product or service.
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25. Importance of newspaper articles
• it would be interesting, wise, appropriate and useful to present these
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contents and point out that the ads and commercials existed in many
daily and weekly European newspapers in 19th century, including
Serbian newspapers
consequently, newspapers, in a time before the appearance of radio
and television, has played a key role in the development of advertising
and marketing
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26. Conclusion
• as a result of the project „Europeana Newspapers“ everyone will be
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able to travel back through time and explore the marketing role of
newspapers
Serbian and European newspapers can be useful to all kinds of
researchers, and it can facilitate their access to information, mainly
regarding general history, culture and identity of Europe through a
single point of access: Europeana
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