1. UK-Russia Year of culture 2014
Mediakit
The official media partner for the Year of Russian Culture
in the UK (2014)

2. ukrussia@rbth.com
RUSSIA
UK-Russia Year of Culture Project Executive Producer
Kristina Topilskaya
k.topilskaya@rbth.com
phone: +7 925 1867265
UK
UK-Russia Year of Culture Project Director
Tatyana Rubleva
tatyana.rubleva@rbth.com
Phone: +44 7539 345675

3. 2 3
Year of Culture:
United Kingdom and Russia
Rossiyskaya Gazeta is an official partner for the UK-Russia Year
of Culture.
One of the main goals of the ‘Year’ is to facilitate cultural exchange,
thereby strengthening relations between people, organisations, and
governments.
The programme will include over 500 events in Russia and the United
Kingdom, including concert tours, exhibitions, festivals and other
cross-cultural projects. Events will take place between January and
December 2014.
About the Year of culture p.3
Informational support
for the Year of Culture
- platforms p.4
- audience р.6
Advertising and PR opportunities
- Formats in Russia р.10
- Formats in the UK р.14
Content:

4. 4 5
Informational support
for the Year
of Culture IN RUSSIA
WEBSITE RG.RU
p. 12
Rossiyskaya Gazeta
is a modern multi-media
platform, which provides
readers with timely facts on
the most important events
at the federal, regional
and international level
every day. News, reports,
exclusive interviews
and commentary from
government officials and
influential representatives
of the nation’s business,
political, and cultural
spheres. Rossiyskaya
Gazeta’s content is created
by renowned journalists,
experts, analysts,
authoritative columnists
and staff reporters all over
the world.
Special
‘United Kingdom’ edition
p. 10
Rossiyskaya Gazeta
print edition
p. 10
In the United Kingdom
Print supplement
to The Daily Telegraph
p. 14
RBTH mobile app
for iPad
p. 16
Website RBTH.CO.UK
p. 16
Facebook and Twitter
accounts, newsletters
p. 16
THE YEAR’S EVENTS WILL BE PRESENTED BY RUSSIA BEYOND THE HEADLINES, ROSSIYSKAYA
GAZETA’S DIRECTORATE OF INTERNATIONAL PROJECTS
Russia Beyond the
Headlines is a multi-
lingual informational
resource for news, com-
mentary, opinions and
analysis. RBTH sheds
light on current affairs
and events in Russia, with
the help of professional,
independent Russian and
foreign journalists. The
print supplement Russia
Beyond the Headlines
has been published in the
United Kingdom for six
years now as part of a
partnership with The Daily
Telegraph.
p. 16 p. 16
A guide to all events in Russia and
the United Kingdom, including
a presentation of the official
Year of Culture programme –
UKRUSSIA2014.COUK
p. 18

5. 6 7
people middle-income supervisors specialists clerical workers
Advertising...
DAILY NATIONAL NEWSPAPER
966 8009 237 500 1 488 000
1st
issue audience6-month audience loyal audience
by age
25-34 years old16-24 years old
35-44
years old
45-54 years old
158,00098,900
133,000
153,100
420,100
546,700
men
women
487,800
153,200 174,200 110,900
university
educatedpeople
people
people
peoplepeople
people
people
people people
Source:
data from TNS Media,
NRS Russia,
May-October 2014
123,000
351,100
high-income
Rossiyskaya Gazeta
Print edition audience
65% by subscription
WEBSITE RG.RU
15 450 000
monthly rg.ru audience
35-44 years old
45%
25-34 years old
29%
24%
45-54 years old
22%
55%
women
men
20% 32%
72% university
educated
Source:
data from TNS Gallup Web
index for December 2013
95% average and above average
income
supervisors specialists
Rossisykaya Gazeta
Digital audience
by age
283 000
social network subscribers
and PR opportunities

6. 8 9
PRINT SUPPLEMENT TO
THE DAILY TELEGRAPH
Source:
data based on research
by Byrne Partnership
H2 2013
Russia Beyond the Headlines
Print edition audience
1 346 000
1st
issue audience
81%
19%
men
women
42%
25%
university
educated
average or above average
income
97% 35 years old
Advertising...
WEBSITE RBTH.CO.UK Source:
Data from Byrne Partnership
RBTH Online Readers Survey
Q4 2013
Russia Beyond the Headlines
Digital audience
114 973
monthly rbth.co.uk audience,
Facebook and newsletter subscribers
73%
27%
men
women
77%
average or above average
income
88% 35 years old
42% ‘opinion leaders’
and PR opportunities

7. 10 11
FORMATS:
Placement of advertising modules
1 PAGE
(383X518)
1/2 PAGE
(189,5X515,1) (383X256)
1/8 PAGE
(92,75X256) (189,5X126)
1/4 PAGE
(189,5X256) (383X126)
1 page – 910,000 rub.
1/2 page – 500,000 rub.
1/4 page – 290,000 rub.
1/8 page – 150,000 rub.
NATIONAL NEWSPAPER
Released daily, except for Saturday and Sunday
Length: 16-24 pages
Circulation: 160,000 daily editions
Distribution: 65% subscriptions, 35% newsstand
Rossiyskaya Gazeta. Print edition
FORMATS:
Placement of advertising modules
VAT included in the price
1/2 PAGE
(123X370) (250X183)
1 PAGE
(250X370)
1/4 PAGE
(123X183) (250X88.5)
2-PAGE SPREAD
(550X415)
2-page spread – 500,000 rub.
1/2 page – 170,000 rub.
1/4 page – 95,000 rub.
Inside front cover – 350,000 rub.
Inside back cover – 325,000 rub.
Back cover – 370,000 rub.
Front cover – 370,000 rub.
SPECIAL ‘UNITED KINGDOM’ EDITION
Glossy, colour supplement to Rossiyskaya Gazeta
Length: 16-24 pages
Circulation: 90,000, additional circulation of the supplement will be
released during the St. Petersburg International Forum
Distribution: 65% subscriptions, 35% newsstand
Advertising... and PR opportunities

8. 12 13
A Partner’s logo on the site’s header
B 240 x 400 banner in articles
Detailed information about ad formats provided on request
43 900 000
monthly page views
283 000
subscribers on social media (Twitter, Facebook, VKontakte)
Advertising...
Rossiyskaya Gazeta. Digital platforms
SPECIAL PROJECT ‘THE YEAR OF BRITISH CULTURE IN RUSSIA’ ON RG.RU
and PR opportunities
A
B

9. 14 15
FORMATS: Placement of advertising modules
1 PAGE
(340X548)
JUNIOR PAGE
(254X395)
1/2 PAGE
(168X529) (340X262)
1/3 PAGE
(340X173)
1/4 PAGE
(168X262) (340X129)
1/6 PAGE
(340X84) (168X173)
1/8 PAGE
(168X129)
1/12 PAGE
(340X40) (82X173)
1 page – 860,000 rub.
Junior page – 505,000 rub.
1/2 page – 480,000 rub.
1/3 page – 300,000 rub.
1/4 page– 250,000 rub.
1/6 page – 180,000 rub.
1/8 page– 130,000 rub.
1/12 page – 110,000 rub.VAT included in the price
RUSSIA BEYOND THE HEADLINES – PRINT SUPPLEMENT TO THE
DAILY TELEGRAPH
Volume: 8 pages
Format: broadsheet (600 X 375 mm)
Circulation: 700,000 monthly editions (published once a month)
Advertising...
Russia Beyond the Headlines
Print edition
The ‘Year of Culture’ section takes up no less than
one two-page spread of the edition and includes
materials on the Year’s events and organisations,
as well as a calendar with previews for upcoming
cultural events. The pages are published under the
Year of Culture’s logo and official insignia.
and PR opportunities
Month Deadline Print
March 10, Mo. 25, Tu.
Aprill 14, Mo. 29, Tu.
May 12, Mo. 27, Tu.
August 11, Mo. 26, Tu.
September 15, Mo. 30, Tu.
October 13, Mo. 28, Tu.
November 10, Mo. 25, Tu.
December 01, Mo. 16, Tu.
PUBLISHING
CALENDAR
FOR 2014:

10. 16 17
189 000 monthly page
views
12%
6600
visits from mobile devices
email newsletter and Facebook subscribers in the UK
RBTH mobile app
downloads for iPad
time spent reading
materials on the app
23 000
6:30 min.
WEBSITE RBTH.CO.UK
Advertising...
Russia Beyond the Headlines
Digital Platforms
BANNERS ON SITES AND APPS
SPECIAL FORMATS
(BRANDING)
Banner on homepage and in articles
Banners on the mobile app
C
A 1000x90
B 300x250
C 468x60
D 300x600
E 1920x1000 (frame)
F 670x90 banner on site’s
mobile version
G 600x77 banner in
newsletter
A Full screen banner, 768x1024 vertical /
1024x768 horizontal. For Retina displays
1536x2048 / 2048x1536
B 300x250 vertical / 768x90 horizontal.
Option of full screen banner with mouse
click or hover
A 300 x 250 or 1000 x 90
+ frame 1920 x 1000
B 300x250 and 1000x90
C 400x400 banner and/or post
on Facebook, Twitter
D Interactive reader formats:
surveys, contests and more
E Placement of sponsored
materials
F Opening (pre-roll) to video
materials
E
Additional services: banner preparation
and adaptation of the partner’s existing materials
for placement on sites
Banner on homepage and in articlesBanner on homepage and in articles
C
A 1000x90
G
and PR opportunities
A
E E
B
D
F
A B
B
C

11. THEKOMPASS.RBTH.CO.UK
18 19
The Kompass is a service guide covering all events in both Russia and
the UK. You can read about an event on the site, purchase a ticket to
it, subscribe to notifications about it, add it to your personal calendar
on your mobile device, rate it, send information about the event to a
friend, and lots more.
AUDIENCE
1 500 000
RBTH readers in the UK
Advertising...
The Kompass
and PR opportunities
Catalogue of organisations with the
possibility of linking a company to events in
which it is participating
Reference materials for event attendees,
performer biographies, brief historical
background
A guide to cultural events
with a link to a map of London
and the possibility to filter by
category and date
Stories on
past events
Convenient site
for any device

12. THEKOMPASS.RBTH.CO.UK
20 21
A 1920x1000 (frame)
B 300x250
C 300x600
D 768x90
E 468x60 newsletter banner
F 670x90 banner for site’s
mobile version
BANNER ADS, BRANDING
Additional services: banner preparation, as well as adaptation of partner’s existing
materials for placement on resource
EE
Advertising...
The Kompass
Preparation of event
press release, plus
newsletter with the
press release to the
database of British
mass media and
bloggers
Preparation of event
press release, plus
newsletter with the
press release to the
database of British
mass media and
bloggers
and PR opportunities
Writing, editing, placement and promotion of
materials (articles, previews) about events
and organisations
Writing and promotion
of a company profile
Creation, subtitling into English (as needed)
and placement of video (event preview
or report)
С
A A
B
B
F
D