Social Media Tips & Tricks for Truck Repair Shops 1. What Platforms You Should Consider (Stats) 2. The Most Important Thing to Include in Your Posts (Survey says….) 3. 12 Post Ideas for Repair Shops (Idea gold!) 4. Best Practices on How to Manage Your Social Media (I don’t have time!) Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)

1. SHERYL BARLOW
● Marketing Consultant
● Content Writer
● Social Media Strategist
● Digital Marketing
Social Media Tips & Tricks
for Repair Shops

2. Today:
1. What Platforms You Should Consider (Stats)
2. The Most Important Thing to Include in Your Posts (Survey says….)
3. 12 Post Ideas for Repair Shops (Idea gold!)
4. Best Practices on How to Manage Your Social Media (I don’t have time!)
5. Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)
Social Media
Tips & Tricks for Repair Shops

3. Which Platforms Should You Consider?

5. What to Post?
Social is made for
being Social!
*Pro Tip – Use the
80/20 Rule

6. *Pro Tip – Get a
“human” in every photo
● 90% of the covers on any given
newsstand have faces on them.
● 38%more likely to get a like than photos
without.
The Most Important Thing to Include in Your Posts (Survey says….)

8. Post Idea
For Repair Shops
12 Post Ideas for Repair Shops (Idea gold!)

9. Post Idea #1
Progress – Show Your Work!
It’s what the customer is buying.
USP (Unique Selling Proposition)
or what sets you apart.
Example:
“We’re using a new diagnostic tool that…”

10. Post Idea #2
Shout Out to a
Supplier/Company
(and tag them)
Build your relationships and help out a
Supplier/Company.
Example: Thank them for going above, providing
great service and doing exceptional work, etc.

13. Post Idea #3
Show Off Employees
● Highlight when they went above and beyond
● Wish them a happy birthday
● Congratulate them on an award
● Show a picture of a fun item they have on their desk
● Congratulate them on a work anniversary
● Discuss their important role in your business
● Post a positive review they received from a customer
● Highlight any additional training or certification they received

15. Post Idea #4
Close-ups on Details
It’s the details that matter. If
there’s something special you
do on a repair, take a close-up
and describe it.

16. Post Idea #5
Share your Knowledge – Provide “Tips”
Make your engine last longer by….
Get better gas mileage by…
If x occurs, it’s time for service….

18. Post Idea #6
Share your Team Taking a
Break/Having Fun
Having a grill behind the shop? Snap a
picture of the team.
*Pro Tip: Ask employees to look at the
camera and wave, raise their drink, take
a big bite out of their burger.

19. Post Idea #7
Share Industry Statistics
People love graphs, visuals,
and data. It will also help
them understand your
industry, timelines and costs.

20. Post Idea #8
Brag about Awards
If you’ve won awards. Tell the world! It gives you instant credibility
and it can give you the edge.

21. Post Idea #9
Share photos of your family or pets
If your child visits the shop. Get a photo
with them with a tool in their hand.
Caption it: “Future Master Diesel
Technician”
Pet photos are always a big hit as well.

23. Post Idea #10
Post Testimonials
Reviews and testimonials are
powerful credibility builders.
If a customer posts a positive
review or takes the time to
write a testimonial…share it
with the world!

24. Post Idea #11
Share a Throwback Photo
What’s in your photo vault. People love
seeing old photos and stories from the
past.
*Pro Tip: Switch the photo to black and
white.

25. Post Idea #12
Job Postings
Need workers? Post a job opening
and tell them why you are such a
great company to work for.

26. How to Manage It

27. How to Manage your Social Media

28. Taking Better Photos
With your Smartphone
Pro Tips:
● Always Horizontal
● Tell people to look at the camera
● Use the Editing Tool

29. The Background

30. Provide a sense of scale

31. Leading
Lines

32. Leading Lines
Using People

33. Shoot from
behind to
draw viewer
into the
experience

34. Experiment with
different angles

35. Add A Prop

36. ● Add a Human
● Be Social (at least 80% of the time)
● Manage it: Use a Spreadsheet, Not an Intern
● Photos: Horizontal
Hot Points

37. ACES is an
Association
committed to
helping your repair and
maintenance business
thrive.