Bananas are the world's most exported fresh fruit, but agrochemical-intensive production has led to environmental and social challenges. The World Banana Forum (WBF) brings together stakeholders across the banana supply chain to find collaborative solutions for more sustainable production and trade. Membership in the WBF provides opportunities to promote best practices, engage in policy development, and work towards addressing the industry's biggest challenges through three working groups focused on environmental, economic, and social sustainability.