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- 2. Hmm … WHAT IS A Kopitiam DEFINITION , BRIEF HISTORY AND TIMELINE OF A LOCAL EATERY
- 3. KOPI + TIAM‘Coffee’ in Malay ‘Shop’ in Hokkien
- 4. A cross between a coffee shop and a breakfast restaurant traditionally set in Southeast Asia, predominantly in Malaysia, Singapore and Indonesia. CHINESE KOPITIAMS
- 5. CHINESE KOPITIAMS Kopitiams usually have a short menu of different dishes, but the foods that are constantly present are …
- 6. tea
- 7. toast bread
- 8. Soft – boiled egg And of course…
- 9. Coffee
- 11. CHINESE KOPITIAMS THE HISTORY It all begun with the late immigrants, the Hainanese in SEA Hainan 海南 1850 AD
- 12. They were actively looking for jobs
- 13. But all lucrative trades were taken by Hokkiens and Teochows NO
- 14. So they found their spot in the service industry, participating largely in F&B
- 15. The kopitiam industry had a successful boom following the Hainanese’ involvement
- 16. Well –endorsed by locals, it now becomes a very important culture of Malaysia
- 17. KOPITIAM TIMELINE TRADITIONAL COFFEE MAKING ( SOCK STRAINING ) OPENS EARLY BEFRIENDS WITH CUSTOMERS PLACE TO SIT AND ENJOY 19TH – 20TH CENTURY 21ST CENTURY RETAINS SOME CLASSIC ELEMENTS WIDE MIRRORS, WOODEN TABLES & CHAIRS MENU WITH WIDE VARIETY .
- 20. JING QUAN BRIEF DESCRIPTION FOUNDED YEAR 2003 FOUNDER CHONG HENG LOONG AND WIFE BUSINESS CHINESE – STYLED KOPITIAM AT DAY . CHINESE RESTAURANT AT NIGHT
- 21. JING QUAN CONTEXTUAL STUDY SCHOOLS RESIDENTIAL SHOPLOTS
- 22. JING QUAN BRIEF DESCRIPTION CUSTOMERS LOCALS & SENIOR CITIZENS 1000 per DAY MAIN PRODUCT BREAD TEA . COFFEE DIM SUM STALLS 10 HAWKER STALLS MAINLY CHINESE DISHES
- 23. JING QUAN HISTORY BUYING IN BOUGHT THE BUSINESS FROM THE ORIGINAL KOPITIAM OPERATOR FOR RM100,000 HOW IT ALL BEGAN MARKET NEEDS . PERCEPTUALLY EARNING . SIMPLE OPERATION
- 25. HILLVIEW BRIEF DESCRIPTION FOUNDED YEAR 2005 FOUNDER LOW KONG BIN AND WIFE BUSINESS CHINESE – STYLED KOPITIAM. CLOSES AS SOON AS PEAK HOURS ARE OFF.
- 27. HILLVIEW BRIEF DESCRIPTION CUSTOMERS LOCALS & SENIOR CITIZENS 300 per MONTH MAIN PRODUCT BREAD TEA . COFFEE BOILED EGGS STALLS 4 DURING DAYTIME MAINLY CHINESE DISHES
- 28. HILLVIEW HISTORY BUYING IN BOUGHT THE BUSINESS FROM THE ORIGINAL KOPITIAM OPERATOR FOR RM20,000 HOW IT ALL BEGAN TRANSITION IN LIFE. PERCEPTUALLY EARNING . SIMPLE OPERATION
- 30. JINGQUAN COMPETITORS COMPETITORS JING QUAN HAS 3 COMPETITORS, 2 OF THEM ARE LOCATED IN BK2 WHILE THE OTHER IS LOCATED 500M AWAY IN BK3 LENG LAM PUCHONG14 SHIOK
- 31. THE EDGE LONGER ESTABLISHED. STRATEGIC LOCATION. VARIETY. COMPETITOR 1 LENG LAM PROFILE ESTABLISHED 1990S CHINESE – STYLED KOPITIAM.
- 32. THE EDGE HAS SPECIALIZED CUISINE. VARIETY. COMPETITOR 2 PUCHONG14 PROFILE ESTABLISHED LATELY. YONG TAU FU AS MAIN THEME. SELLS OTHER DISHES AS WELL
- 33. THE EDGE OFFERS WESTERN CUISINE WHICH IS UNAVAILABLE LOCALLY. COMFORTABLE AMBIENCE.. COMPETITOR 3 SHIOK PROFILE ESTABLISHED LATELY. WESTERN CUISINE.
- 34. HILLVIEW COMPETITORS COMPETITORS HILLVIEWS HAS MORE THAN 10 COMPETITORS IN THE SONG CHOON GARDEN AREA, BUT KIM LAI, LITTLE IPOH , AND SONGCHOON KOPITIAM ARE THE MOST PROMINENT AMONGST ALL KIM LAI LITTLE IPOH SONGCHOON
- 35. THE EDGE LONGER ESTABLISHED. CUSTOMER LOYALTY. TRANSITIONING. COMPETITOR 1 KIM LAI PROFILE ESTABLISHED PRE – 2000. CHINESE – STYLED KOPITIAM DURING MORNING. ECONOMY RICE SELLER DURING NOON.
- 36. THE EDGE LONGER ESTABLISHED. LARGER CAPACITY. MORE VARIETY. STRATEGIC LOCATION. TRANSITIONING. COMPETITOR 2 LITTLE IPOH PROFILE ESTABLISHED PRE – 2000. CHINESE – STYLED KOPITIAM DURING MORNING. FOOD COURT AT NIGHT.
- 37. THE EDGE LONGER ESTABLISHED. LARGER CAPACITY. MORE VARIETY. STRATEGIC LOCATION. TRANSITIONING. COMPETITOR 3 SONG CHOON PROFILE ESTABLISHED PRE – 2000. CHINESE – STYLED KOPITIAM DURING MORNING. CHINESE RESTAURANT AT NIGHT
- 38. COMPETITION STRATEGIES #1 JING QUAN QUALITY OF SERVICE
- 39. COMPETITION STRATEGIES #2 JING QUAN THE PRICING
- 40. COMPETITION STRATEGIES #3 JING QUAN CONTROL OVER BUSINESS
- 41. COMPETITION STRATEGIES #4 JING QUAN QUALITY OF PRODUCTS
- 42. COMPETITION STRATEGIES #5 JING QUAN ADVERTISE - MENT
- 43. COMPETITION STRATEGIES #6 JING QUAN EFFECTIVE USE OF PREMISE
- 44. CUSTOMER LOYALTY OBSTACLES FACED BY NEW BUSINESSES PASSION & DEDICATION
- 45. OBSTACLES FACED BY NEW BUSINESSES SUPPLY & DEMAND UNIQUENESS
- 46. COMPETITION STRATEGIES #1 HILLVIEW QUALITY OF RAW MATERIALS
- 47. COMPETITION STRATEGIES #2 HILLVIEW THE PRODUCT
- 48. COMPETITION STRATEGIES #3 HILLVIEW THE PRICING
- 49. COMPETITION STRATEGIES #4 HILLVIEW PROMOTION OF BUSINESS
- 50. OBSTACLES FACED BY NEW BUSINESSES PAYMENT & FEES GOVERNMENT OFFICIALS
- 52. SIMILARITIES kopitiam STYLE OF BUSINESS OWNED BY MARRIED COUPLES TYPE OF BUSINESS LOCATION AT RESIDENTIAL AREA
- 53. SIMILARITIES LOCAL RESIDENTS & SENIOR CITIZENS HOW IT BEGAN CUSTOMERS WORKING HOURS TAKING OVER FROM PREVIOUS OWNER
- 67. HIGHER ANNUAL REVENUE FIGURE VARIETY OF FOOD NUMBER OF CUSTOMERS
- 68. JINGQUAN KOPITIAM WEAK ADVERTISING ADVERTISE FURTHER IMPROVE HYGIENE MODERATE HYGIENE
- 69. HILLVIEW KOPITIAM WEAK RESTAURANT FACILITIES AND LAYOUT IMPROVE LAYOUT AND REPLACE OLD FACILITIES EMPHASIZE HYGIENE WEAK HYGIENE
- 70. HILLVIEW KOPITIAM IMPROVE COMMUNICATION WITH CUSTOMERS LIVELESS ATMOSPHERE