The document compares two steamboat restaurants - Goh Huat Seng Restaurant in Penang and Tupai-Tupai Restaurant in Kuala Lumpur. Both are family-run businesses with long histories. Goh Huat Seng has 2 competitors while Tupai-Tupai has 1. A comparative analysis finds that while Goh Huat Seng maintains traditional dishes and prices, Tupai-Tupai offers more variety at competitive all-you-can-eat buffet prices. Overall, the analysis determines that Tupai-Tupai's strategies have made it more commercially successful compared to Goh Huat Seng. The document also discusses obstacles new businesses face like acquiring capital and competition.

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
Assignment:Comparative Analysis of 2 Businesses of Similar Industry in
DifferentGeographicalLocations
Group members:
Name Student ID
Abdul Qayyum 0320220
Audrey Ting Ming Fang 0320247
Chow Kah Yien 0320300
Fong WenYing Cynthia 0320499
Lam Wee Wee 0320129
Lim Zi Shan 0320372
Nurafiqah Zariful 0321196
Sim Chia Ting 0320932
English 2 [ELG30605]
Lecturer: Cassandra Wijesuria
SubmissionDate: 1st June 2015

2. 1
TABLE OF CONTENTS
No. Contents Page
1. Key Summary 2
2. Methodology 3
3. History of Steamboat (Hot Pot) 4 - 5
4. Brief Bio of the Businesses
3.1 Goh Huat Seng Restaurant
3.2 Tupai-Tupai Restaurant
6 - 11
5. Comparative Analysis of the Businesses’Competitive
Traits
5.1 Table of Similarities
5.2 Table of Differences
12 - 18
6. Conclusion of Analysis 19
7. Recommendations 20 - 23
8. Bibliography 24
9. Appendices 25 - 32
10. Attachements 33 - 37
11. Reference 38
1. KEY SUMMARY

3. 2
In this assignment, in a group of 8, we would have to research and
then analyse the data regarding two businesses of similar industry in
two different geographical locations.
We chose steamboat restaurants as they are very popular among
Asians and can be easily find anywhere. Among the restaurants we
chose are: Goh Huat Seng Restaurant from George Town and from
Klang Valley we chose Tupai-tupai Restaurant. Both restaurants have
similar characteristic of owning rather high reviews and the fact that
they are both family business as well.
We would study how they obtain the desired level of market share and
profits. This also includes the effectiveness of different strategies,
number of competitors, nature of product or services sold and the size
of the market. Lastly, we will compare and state which business is
more effective and successful both commercially and competitively.
After completing the analysis, we proved that Tupai Tupai Restaurant
is a better and more successful restaurant compared to Goh Huat
Seng Restaurant. We think that Goh Huat Seng should have more
improvements and we have recommended what changes Goh Huat
Seng Restaurant should make to be more successful.
We also have a better gained more knowledge on different kinds of
food and also how the market works. Not only that we understood that
competitions are everywhere, we also learnt teamwork and time
management in order to produce a fully-fledged report on time for
submission.
2. METHODOLOGY
As mentioned before, in a group of 7 to 8, we are to:

4. 3
i) Choose 2 businesses in the same industry for research
purposes.
ii) Conduct preliminary researches via books, internet, newspaper
etc. and to also gather information on our chosen businesses
before the interview.
iii) Prepare interview questions carefully and to consult our
lecturers to make sure our progress are going smoothly.
iv) Contact and obtain permission from the restaurants to conduct
a face-to-face interview and on-site observations. Then, make an
appointment for the meeting,
v) Submit a 2500 to 3000 words research report based on the
chosen sites.
vi) Show all findings within 25 minutes during our verbal
presentation.
vii) The sources of information (interview, books or internet)
should be attached in the report.
2. HISTORY OF STEAMBOAT
RESTAURANTS
Hot pot is also known as
steamboat in most countries
near us such as Singapore,
Malaysia, Thailand and even in
the Philippines, as it is famous

5. 4
among the East Asians. Typical hot pot dishes include thinly
sliced raw meat, vegetables, mushrooms, dumplings and
seafood. These raw food are to be place into the pot while it is still
boiling with a soup of your choice, normally placed in the middle
of the table. The cooked food is then usually dipped with a dipping
sauce depending on the restaurant but peanut sauce is the most
famous.
In many years, hot pot meals are often eaten in the winter during
supper time by the Chinese and Japanese, and since we have
interviewed a Chinese steamboat restaurant, we would talk about
the Chinese history. The Chinese hot pot has a history of more
than 1000 years and seem to have originated in Mongolia and
Jurchen and slowly spread to southern China during the Tang
Dynasty. In time, it developed with different types of other
ingredients such as seafood. By the Qing Dynasty (AD 1644 to
1912), the hot pot became instantly famous throughout China.
Today, in many modern homes, even in the big cities and the
rural areas, this traditional coal-heated steamboat or hot pot still
continues and has been replaced by electric, propane gas or
induction cooker
versions.
In Malaysia and
Brunei, even the
Muslims have start evolving their own style for hot pot. They even
made halal versions of hot pot but still in a Chinese way. Tupai

6. 5
Tupai Restaurant is one of the halal restaurants that are famous
around KL. They used halal ingredients and serve traditional
malay cuisine as well. Even non-Muslims can dine here to enjoy
Malaysian food. Combination of hot pot and barbecue is also very
well known in most places. It is just simply wrapping aluminium
foil around the pan, add butter as oil and viola, barbeque.
We all decided that we should interview a traditional restaurant to
maintain the custom and history of hot pot and a quite
sophisticated steamboat restaurant.
3. BRIEF BIOGRAPHY
We have chosen to interview steamboat restaurants and among
the restaurants we found and managed to interview was:
i) Goh Huat Seng
Restaurant,
Penang

7. 6
ii) Tupai Tupai
Restaurant, KL.
3.1 Goh Huat Seng Restaurant
(The shop sign of Goh Huat Seng)
It is currently located at 59-A,
Lebuh Kimberly, George
Town, Penang. We managed
to interview Mr Ru Fa and
since this is a family business
from his grandfather, Ru Ying
Bao, this restaurant has no
branches at all and planned to
not have branches because he wants to maintain and keep this
business a small and limited only-family business. Hence, there

8. 7
are only a maximum of 10 employees during the peak hours.
Most of the employees are family members and only two are
maids from Vietnam that they trust and had been with them for a
long time.
(Mr Ru Fa’s house)
Mr Ru and his family live just
above their restaurant and this
makes things so much easier and
convenient for them. The late Mr
Ru Yin Bao and Hwang Jia Ti
decided to start this business just
below their house to have a better
focus and concentrate on this
restaurant. His grandparents were motivated to open this
restaurant because this was the only thing that they could do to
give their family a good standard of living and to make ends meet.
Since Penang is quite of a traditional old Town, Ru family has
been living in the shop house above the restaurant since the early
1970s and only decided to open a steamboat restaurant in 1977.
As Malaysians, we all know that the extra 6% of government
service tax (GST) has a big effect on most businesses and for Mr
Ru Fa, the supplier charge him 6% of the ingredients such as fish,
pork and so on. Although the supplier charge him with GST, Mr.
Ru Fa did not charge his customer for the GST therefore the price
of the menu still remain the
same. Also, the
materials such as
charcoal and other utility
charges are the only
little changes.

9. 8
(The goldsmith-made utensil for their famous Teochew Fish Head Soup)
Penang has about 10 potential steamboat restaurants, like
the famous Town Steamboat (火锅之家) and the Yi Bing Qing
Fish Head Restaurant but Mr Ru is thankful for what he has
and the little things he has helped his family to achieve.
He said, ‘I don’t really mind about the competitors, I
can’t compare myself with the other restaurants, my
restaurant is a traditional and family business while the
others are big corporations and such.’ Goh Huat Seng
Restaurant’s most famous dish is what makes the customers
loyal - Teochew Fish Head soup that is braised in a small
golden spot as seen in the picture on the right. This
restaurant is not a halal restaurant, as it serves pork
balls and marinated pork sliced meat. Mr Ru added that
there are surprisingly not many customers in the afternoon
but instead, the restaurant will be packed with locals and
even foreigners.

10. 9
There would always be Japanese tourists and Korean tourists to
come and dine here every night, that is why there are Japanese
writings in the latest menu. Besides that, the peak hours are also
during weekends and this is where the 10 employees come in
handy. There would even be reservations during weekends from
about 5pm to 8pm; roughly about 300 plus customers a night and
Mr Ru have seen Caucasians, Thai and even Indians from India!
He believes it is because of the tripadvisor.com.my that helps
promotes his family business as seen below. A customer of theirs,
Yagiza from Singapore gave a review about how much she loved
the food there.
Goh Huat
Seng

11. 10
Restaurant has a Facebook page but it is not active and Mr Ru Fa
is confident that even if the page is not updated, people would still
come over and enjoy the delicious food they serve. Mr Ru Fa
have always live by the saying his great grandpa’s motive of
setting this restaurant - ‘Keep the Teochew tradition and this
restaurant alive.’
3.2 Tupai-tupai Restaurant
It is in a spacious clearing of an old bungalow behind Dewan
Bahasa and the Pustaka building, this restaurant is one of the
most unique restaurant because of the beautiful design and

12. 11
coziness that can change your mood once you enter the
restaurant. It is at 551A & B Jalan Bukit Petaling, Off jalan Istana,
Bukit Petaling, Kuala Lumpur; a rather secluded area. Mr. Nizam,
the owner and also the son of the founders of the Tupai Tupai
Restaurant, agreed to allow us to interview him and to clear our
curiosity.
We interviewed him, since this is a family business that was
founded by his father, it is up to him now to manage this
extraordinary steamboat restaurant. This restaurant has two
branches, the 16 years old and still running KL branch and the
new one that is located in Shah Alam and has been running for 6
years now. The restaurant we went to is the first branch that
opened 16 years ago.
Mr Nizam claimed that his parents’ purpose to start this restaurant
is because most steamboat restaurants are Chinese cuisine and
are not halal and their passion towards food and beverage
industry. They decided to take the risk and try something new,
they innovated steamboat but in a halal way, no pork. In this way,
obviously everyone even the non-Muslims can enjoy halal
steamboat too.

13. 12
This Tupai Tupai restaurant does not only serve steamboat but
also ala-carte food like their most famous Black Pepper fried rice,
well this is a mixture of Chinese and Malay fried rice; and not to
mention their Tom Yam with air kelapa (coconut water) that taste
really unique! Moreover, it is a better chance in business
investment and it is easier for them to succeed in the food and
beverage industry.
Mr Nizam does not only runs the restaurant but he is also the
admin of the Tupai Tupai Restaurant Facebook page. ‘Even
though I do not update the page, many customers still come and
eat here. Still pack everyday’, he said. We think this is because
halal steamboat is difficult to find and Tupai Tupai is unique in its
own ways; enough to attract people all over.
4. Comparative Analysis of the Competitive Traits
i) Number of competitors
For the Goh Huat Seng steamboat restaurant located in Penang,
it has a total number of two competitors around the restaurant
which are Restaurant Town Steamboat and Yi Bing Qing Fish
Head Restaurant. For the Tupai-tupai steamboat restaurant
located in Klang Valley, there is only one competitor around the
restaurant which is XMQ KL Steamboat Restaurant.
Figure 4.1

14. 13
Figure 4.2
Figure 4.1 and 4.2 are the location of competitors near Goh Huat
Seng
Figure 4.3
Location of competitor
near Tupai- tupai
steamboat restaurant.
ii) Brief Bios of The Businesses’ Top Competitors:
Town Steamboat Restaurant is located at 63, Lorong Macalister,
10400 Penang, Malaysia. Their business hour for steamboat
business opens at 6pm daily. Their Dim Sum business hour
opens at 9.00a.m to 3.00pm during weekdays. For weekends and
public holidays, their Dim Sum business open from 8.00am to
3.00pm. They serves a variety of foods such as seafood, fish
balls, meats, all types of sauces and a variety of veggies. They
mainly serve chinese cuisines. Yi Bing Qing Fish Head
Steamboat Restaurant is located at 16, Jalan Nyabor,
Georgetown, Malaysia. Their steamboat business hour opens

15. 14
daily from 6.00pm to 1.00am. Their signature dishes are curry fish
head, fish head soup and Tom Yam soup. The average price for
one person is from RM11-Rm20. Yi Bing Qing Fish Head
Steamboat Restaurant is a restaurant that serves chinese food
cuisine. XMQ KL Steamboat Restaurant is located at Jalan
Maharajalela, 50150, Kuala Lumpur. Their business hour is from
12.00pm to 12.00am. XMQ KL Steamboat Restaurant is special
for their Hunan Spicy Steamboat. They are offering pork free
cuisine.
iii) Strategies to compete with competitors:
❏ Pricing
1. Goh Huat Seng Steamboat
Restaurant:
The pricing strategies that Goh
Huat Seng Steamboat Restaurant
used is that they have more
variations of ingredients in the set
menu but still charge customers at
a cheap price. Their fish head
soup are only RM60 with unlimited
refill of soup. Even after GST has
been executed, they still maintain
the same price.
2. Restoran Tupai-Tupai:
Restoran Tupai-Tupai is an “all-you-
can-eat” buffet steamboat
restaurant. The price for adults are
RM29 per pax and RM15 for kids

16. 15
with age from 4 to 11. The price also includes some other
additional dishes such as fried rice, fried noodles and
desserts. Their price rate for weekdays and weekends are
the same.
❏ Food
1. Goh Huat Seng Steamboat Restaurant
The best thing about this restaurant is that the steamboat is
powered by charcoal and it can maintain its intense
temperature which keep the broth in high degree. According
to the reviews from www.tripadvisor.com.my, most of the
customer loved their fish head broth and their normal broth.
Other dishes that are strongly recommended are their oyster
omelette.
2. Restoran Tupai-Tupai
Restoran Tupai-Tupai serve 48 varieties of fish balls,
seafood, meat, and stuffed beancurd, four types of
mushroom, six different vegetables and five kinds of
noodles. The “ayam kampung goreng” of the restaurant was
quite well-known as well. Not just only steamboat buffet, they
also serve a la-carte mixed rice with variety of local
Malaysian foods.

17. 16
❏ Location
1. Goh Huat Seng Restaurant
Most of their competitors also located at Georgetown,
Penang. The location of Goh Huat Seng Restaurant is very
easy for customer to find because it was located in the
centre of George Town.
2. Tupai-Tupai Restaurant
Located in the middle of KL city. It is easy for the customer
to find the restaurant. The restaurant is located behind the
landmark Dewan Bahasa and Pustaka building and that is
why most of their customers that came to their restaurant are
those who work in the building.
V. Obstacles Faced by New Businesses:
Capital The obstacles that faced by new businesses is capital.
Restaurant owners need enough capital to run their business.
Owners should plan to have at least enough money to run for one

18. 17
year. They need enough financial resources to cope with
unexpected costs and increases.Competition. Besides capital,
new businesses will face a lot of competition in the firm. New
businesses need to strive in order to survive in the firm. They
need to compete for customers with the other businesses. In the
meantime, they need to think of ways to maximize the profit.
VI. Nature of
The Market:
Both the restaurants
are
monopolistic competitive firms, because there are many sellers in
the market. Besides the barriers to entry are relatively weak. This
means that new firms can enter and enter and the market easily.
Moreover, the businesses have weak pricing power. Since there
are many firms in the monopolistic competitive market, the firms
cannot change a high price. Furthermore, the firms sell
differentiated products to increase pricing power and protect their
profits from competitors.

19. 18
VII. Comparative Analysis Summary Table:
Competitive Traits Business A (Penang
Based)
Business B (Klang
Valley Based)
1. Number of
Competitors
10-50 10-50
2. Barrier to
Entry
Weak, business requires
less capital, has weak
advertising.
Strong, business
requires high capital,
has their own regular
customers, location is
close to crowded area.
3. Differentiated
or Standardized
Products
Standardized Product Differentiated
Products, Black
Pepper Fried Rice and
Tom Yam Air Kelapa
4. Pricing Power Price Taker, broth can
be made at home and
ingredients could easily
found in hypermarkets.
Price Maker, some of
the dishes are not
commonly found in
other restaurants.
5.Obstacles - Fresh ingredients
are hard to find
- Takes up a lot of
time for preparations
- Limited parking
lots
6. Verdict Monopolistic
Competition
Monopolistic
Competition

20. 19
5.1 Table of Similarity
Goh Huat Seng Restaurant Tupai Tupai
Restaurant
Type of Food Steamboat & ala-carte
(Teochew Fish & Black Pepper Rice)
Opening Hours Few hours in the morning/more than 4 hours at night
Business
Strategy
Unique food that others do not have
Type of
Business
Family Business
Nature of
Business
Product variety & monopolistic competitive
Hygiene Level Fairly Clean
5.2 Table of Differences
Characteristics Goh Huat Seng
Restaurant
Tupai Tupai Restaurant
Established...ago 38 years 16 years
Location Georgetown Bukit Petaling
Operating Style Traditional Modern
Building Type Shophouse Open area
Customers Families, foreigners Office workers, friends

21. 20
Number of Competitors
Nearby
5 1
6. Conclusion of Analysis
We find that Tupai-Tupai Restaurant more successful compared
with Goh Huat Seng Restaurant.
Restaurant Goh Huat Seng had been established for many years
before Restoran Tupai-Tupai and maybe that is why it is less
successful than Tupai Tupai. People nowadays prefer restaurants
that provide different kinds of dishes and a more unique and
taste. It is rather sad to admit but in today’s world, not many
people appreciates the traditional food. Even for a few of us, we
think traditional food is somewhat boring and repeating.
Restoran Tupai-Tupai is also located at a more strategic location
which also provide parking lots for their customers as most of
their customers come for lunch break and could save their time
looking for parking spaces.
Moreover, Restoran Tupai-Tupai have more staffs that could
prevent the restaurant from having hectic situations and being
unable to take care of the customers’ orders and requests.
Restoran Tupai-Tupai also have a more arranged system where
all their staffs have their own specialised job.
7. Recommendations
7.1. Goh Huat Seng Restaurant

22. 21
Limited Access of Parking
The lack of parking spaces might
also be one of the main reasons
why customers are driven away
from the restaurant. There isn’t
much space for parking due to the
location of the restaurant that is
located by the roadside. It is
recommended for the manager to
provide parking spaces mainly for Goh Huat Seng Restaurant’
customers.
Better Appearance on The
Menu & Place
On every restaurant, people
would always get excited in
looking through menus,
especially when the menu are
unique and fancy, making
customers to be enthusiastic
enough to eat. But in Goh Huat Seng Restaurant, the menu was
made from a normal coloured A4 paper, un-laminated and only
being stapled together. They should improve the menu on
laminating them and maybe provide pictures for easier reference
for the customers to choose their meals.
The place was well spaced, but it was obviously seen that the
place have not been renovated for awhile. The walls were dirty
and some of the tiles and ceilings were rusty. Displaying the
menus on the wall with a piece of paper was also not a good idea.
What they should do is improve some of the main furnishings
such as changing the tiles to new ones, repaint the wall and add
few designs to attract more customers.

23. 22
Provide Halal Ingredients
Steamboat restaurant can rarely be found around the area,
making Goh Huat Seng Restaurant consist of least competitors.
Although Muslims are not many to be found around the area too,
but there are maybe some that loves steamboat but wouldn’t be
able to eat because this restaurant is a non-halal restaurant. They
could separate the menu providing halal ingredients and soup
mainly for Muslims.
7.2. Tupai-tupai Restaurant
Promoting More From Social Networks
Mr.Nizam, the owner of the business and also a Facebook
account of Tupai-tupai Restaurant, happened to have promoted
their business through online earlier when he first started the
business, but he is now rarely or never have been active in
updating the account. This will lead in decreasing their customers
and other Steamboat lovers wouldn’t have known the existence of
their restaurant, or even tourists. What they should do is to keep
updating their new menus or provide promotions on special
events to attract more customers. The last update on the website
was 19th
July 2014 when one website called “Hungrygowhere.my”
represents Tupai-tupai restaurant as Top 5 Malay dishes in Kuala
Lumpur.
Closed on Public Holidays
As mention by Mr. Nizam during our interview, he stated that the
restaurant will be closed every public holidays, which I think is
necessary for the workers, but not for customers. Logically says,
during public holidays can have more customers than working

24. 23
days, this can be unfair to those who have worked the same time
as Tupai-tupai restaurant’ opening hours and wouldn’t be able to
have the chance to eat there. They should have not closed every
public holidays but instead, provide one off day for the workers at
least once a week, preferably during any weekdays, where less
people would go there.
Price Should Be Reduced
Mr. Nizam have said that
they have never been
changing the price since 3
years ago, even after GST.
But when we saw the
menu, we can say that they
are all a little bit pricy. As
for example, the coconut
drink cost about RM 6,
whereas in most restaurants, the usual price would be RM 3 or
RM 2. This might lead to a conclusion of why his customers that
regularly eats at his restaurants were high-income workers. By
reducing the price at least to RM 2 to RM 3 they might have
increased the numbers of their regular customers where people
wouldn’t have to worry about the price, most recommended is to
make the price almost as equal as their competitors.
Improve
Parking Lot

25. 24
The parking lot was well spaced, except that they are not well
maintained as the screed has already cracked and feels bumpy.
They could improve the parking lot by paving it, so that customers
won’t have to worry about getting their tyres flat.
Provide Indoor space
According to Hungrygowhere.com (2014), Tupai-tupai restaurant’
main attraction was the coziness of the unique outdoor feels that
allows people to feel the kampung environment in the middle of
the city. But not providing air-conditioned room could drive away
the customers too. As Malaysia’s temperature can be a little bit
fussy sometimes, they should provide an indoor air-conditioned
room for the convenience of the customers. Or at least provide an
indoor room, as for rainy seasons, the rain will definitely leaks
around the area, making customers uncomfortable to eat at
Tupai-Tupai Restaurant.
8. Bibliography
➢ History of Steamboat/Hotpot:
What is hotpot? (n.d.). Retrieved May 17, 2015, from
https://sites.google.com/site/luckyhotpot/about-us-1/about-hotpot
➢ Hungrygowhere.my,. (2014). Tupai Tupai - Malaysia's Best
Kept Secret. Retrieved 18 May 2015, from
http://www.hungrygowhere.my/dining-guide/tried-and-tested/tupai-
tupai-malaysia-s-best-kept-secret-*aid-a1513101/
➢ Goh Huat Seng, George Town. (n.d.). Retrieved May 18,
2015, from http://www.tripadvisor.com.my/Restaurant_Review-

26. 25
g298303-d1197827-Reviews-Goh_Huat_Seng-
George_Town_Penang_Island_Penang.html
➢ Town Steamboat Restaurant, George Town. (n.d.).
Retrieved May 21, 2015, from
http://www.tripadvisor.com.my/Restaurant_Review-g298303-
d4298286-Reviews-Town_Steamboat_Restaurant-
George_Town_Penang_Island_Penang.html
➢ Yi Bing Qing Fish Head Steamboat (George Town). (n.d.).
Retrieved May 21, 2015, from
http://my.openrice.com/penang/restaurant/yi-bing-qing-fish-head-
steamboat-george-town/336580
➢ Steamboat Restaurants in Kuala Lumpur. (n.d.). Retrieved
May 17, 2015, from
http://food.malaysiamostwanted.com/cuisines/steamboat
6. Appendices
● Appendix 1: Survey Questionnaire & Results
Date: 2nd May 2015, Saturday
Time: 4pm - 6pm
Location: Goh Huat Seng Restaurant, Penang

27. 26
>
Mr
.
Ru
Fa, grandson of the founder of this restaurant.
Position: Cook & manager
Office contact number: 012 4831225
1. How and when did the business begin?
It is a family business started by my grandparents which is
Ru Yin Bao my grandfather and Hwang Jia Ti my
grandmother in 1977.
2. What is your business hour?
We used to open at 11am to 3pm and 5pm to 9:30pm but
since not much people drop by to eat at the afternoon, we
changed it to 5pm to 9:30pm.
3. What is your peak hours?
Saturdays & Sundays, even foreigners would come and eat.
4. Who are your customers?
Middle aged group are the most. About 60% are local and
the remaining are foreigners, from Japan and also Thailand.

28. 27
5. What is the business’ annual revenue figure?
I prefer not to say, sorry.
6. Do you feel it is easy or difficult to enter this market?
All business would face difficulties but for this restaurant,
since my grandfather started this back in the 1977, the
struggling phase is over now.
7. How many branches do you have?
We do not have any branch at the moment but we do plan to
open one in the future.
8. What are the problems this restaurant face?
Workers especially, most of them are lazy and we need to
always keep our eyes on them. That’s why we do not hire
many foreigners.
9. Did GST affect this restaurant?
Yes, GST did somehow affect us, our customers reduced a
little.
10. What are your strategies to overcome this?
We absorbed the GST, which means we actually earned
less that before.
Date: 6th May 2015, Wednesday
Time: 3pm - 4pm

29. 28
Location: Tupai-Tupai Restaurant
> Mr. Nizam, founder and owner of this restaurant
Position: Manager
Office contact number: +603 5126 2525
1) When did Tupai Tupai started?
16 years ago, it is a family business.
2) What is your business hour?
Seven days a week, we open at 12pm to 2pm for lunch and
8pm to 10:30pm for dinner. We are close on every public
holidays.

30. 29
3) What are your peak hours?
Lunch and during dinner most definitely, we even have
people calling for reservations.
4) Who are your customers?
Mostly of our customers are office clerks and basically
people who works around here, lunch or maybe after work
everyday. We often see most of them having promotion
parties here!
5) Was it easy for you to enter this market?
Well, I am sure it was difficult in the beginning when my
parents started this. I took over Tupai Tupai about 3 years
ago and nope, there’s nothing much about having difficulties
to enter the steamboat market.
6) How many branches do you have?
1, this is the HQ (Bukit Petaling) and (Shah Alam) is the
branch that we opened up after we managed to successfully
cope with both places. You should go to the Shah Alam
branch, it has western cuisine there!
7) What are the problems you face?
Like most restaurants, I am sure employees are the main
headache. Most of them are lazy and they slack as much as
they can!
8) Who are your competitors?
Haha, the ikan bakar nearby and the restaurants nearby. I
don’t want to reveal their names here! But again, this is
business.

31. 30
9) Did GST affected this restaurant?
It does, but we do not charge the customers. We have not
change our prices since 3 years ago and even after GST.
● Appendix 2: Brochures

32. 31
● Appendix 3: Minutes of Meeting
Members Roles
Abdul Qayyum -Interview Questions
-Interviewer
Audrey Ting -Information
Chow Kah Yien -Information
Fong Wen Ying Cynthia Team Coordinator
-Goh Huat Seng Interview editor
Lam Wee Wee -Interview Questions
-Interviewer
Lim Zi Shan -Audiographer
Sim Chia Ting -Interview Questions
-Interviewer
Nurafiqah Zariful -Artistic Cover
-Videographer
-Tupai Tupai Interview editor
Members Roles
Abdul Qayyum -History of Steamboat
-Brief Bio of Tupai Tupai
Audrey Ting -Comparative Analysis

33. 32
-Appendices
Chow Kah Yien -Key Summary
-Appendices
Fong Wen Ying Cynthia -Brief Bio of the Businesses
-Overall Grammatical Structure
Lam Wee Wee -Methodology
Lim Zi Shan -Comparative Analysis
-Table of Similarities &
Differences
Nurafiqah Zariful -Recommendations
-Conclusion of Report
Sim Chia Ting -Comparative Analysis
-Bibliography
10. Attachements

34. 33

35. 34

36. 35

37. 36

38. 37
11. References
1. Pride, W.M, 2008. Foundations of Business. 2nd ed. U.S:
South Western Educational Publishing.
2. Bhaskaran Raman. 2004. How to Write a Good Report.
[ONLINE] Available at:
http://www.cse.iitk.ac.in/users/braman/students/goog-
report.html. [Accessed 20th May 2015)
3. Khairi, I. (2012). menu restoran tupai-tupai - MySelera.com.
MySelera.com. Retrieved from
http://myselera.com/?attachment_id=505
4. Ridgers, B, 2012. Book of Business Quotations. 2nd ed.
Hoboken, NJ: Economist Books.
5. Galloway, P, 2009. The Little Black Book of Business. 1st
ed. Hoboken, N.J.: Wiley.