Burger 21
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Marketing Presentation on how to bring the restaurant chain Burger 21 over to China. An outlook on the strategic plan.
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This document summarizes the branding and marketing strategy developed for White Tiger Gourmet restaurant. The strategy addressed two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned the logo, website, menu and photography to create a consistent brand image. They also increased social media presence on Instagram and Facebook through contests, user-generated content and events. This led to an 844% increase in Instagram followers and growth in Facebook interactions. Overall sales increased by 38% after implementing the new branding and marketing strategy.
Kfc company
Kentucky Fried Chicken (KFC) is one of the largest fast food chains in the world. It focuses on chicken products and uses a 7Ps marketing strategy. For products, KFC offers various chicken dishes, sides, and beverages. It uses a mixed bundling pricing strategy, targeting different segments with combo deals and a la carte options. KFC locations are found in major cities and tier 2 areas globally. The company promotes through in-store displays, coupons, and partnerships. KFC aims to position itself as a high quality brand through distinctive packaging and upscale environments.
BurgerKing
Burger King wants to rebuild its brand image as more female-friendly and socially aware. It will use Saturday Night Live comedian Leslie Jones as a spokesperson for a new marketing campaign promoting Burger King's Seven Incher sandwich. The campaign will use social media and "edgy" advertising placements to reach its target audience of women ages 19-34. The goal is to increase women's sales by 5% and change Burger King's image from sexist to one focused on quality food. Advertisements will appear on TV channels popular with women, top 40 radio stations, print ads in grocery stores and magazines, and outdoor placements like bus stops and gas stations.
Taco bell marketing_strategy
Taco Bell is an American fast food chain originating in 1962 in California. It serves Mexican-inspired foods like tacos, burritos, quesadillas and nachos. As of 2018, Taco Bell serves over 2 billion customers annually across over 7,000 locations globally. It is a subsidiary of Yum! Brands, which also owns KFC and Pizza Hut. The document discusses Taco Bell's locations, consumer behavior, products, pricing, placement and promotional strategies. It also includes a SWOT analysis identifying strengths like trans-fat free food but also weaknesses like franchise management challenges.
Hungry for Buns PowerPoint as of dec 7
This document outlines marketing strategies for Konjoe, an organic burger restaurant, and Hungry for Buns Marketing Agency. Konjoe's mission is to make organic eating easy through burgers using all-natural ingredients. Hungry for Buns' mission is to promote food-focused restaurants through increasing brand awareness, customer traffic, and demand. Their strategies include expanding Konjoe's locations in California and the US, attracting new target markets like college students, and attracting local businesses and large catering orders through advertising in newspapers, social media, and catering menus. Budgets and pricing analyses are also presented.
WT-CaseStudy
This document provides a case study and summary of a marketing campaign for White Tiger Gourmet, a restaurant in Athens, Georgia. The campaign aimed to address two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned branding elements like the logo, website, and menu to create a consistent brand image. They also increased social media presence on platforms like Instagram and Facebook through contests and engaging content. These efforts led to growth in social followers, interactions, and sales, establishing White Tiger Gourmet as a popular local restaurant.
White Tiger
This document provides a case study and summary of a marketing campaign for White Tiger Gourmet, a restaurant in Athens, Georgia. The campaign aimed to address two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned branding elements like the logo, website, and menu to create a consistent brand image. They also increased social media presence on platforms like Instagram and Facebook through contests and engaging content. These efforts led to growth in social followers and sales, establishing White Tiger Gourmet as a popular local restaurant.
Tilted Kilt Project
In 2015 for the class of Promotion Strategies at CSULB I had to develop a new product and a new promotion form the QSR chain Tilted Kilt.
Section1 (1)
This document provides background information on DareDevil Dogs, a gourmet hot dog restaurant located near Ohio State University. It discusses the company's mission, history, partnerships, and current marketing strategies. A SWOT analysis identifies DareDevil Dogs' strengths like quality ingredients and proximity to campus, as well as weaknesses like lack of funding and negative location perceptions. Secondary research examines factors that influence college students' purchasing habits, like valuing experiences and convenience. Primary research reveals DareDevil Dogs wants to partner with Greek life to establish brand awareness through their food truck. The proposed campaign will conduct further research on Greek events and food preferences to help DareDevil Dogs connect with students.
Burger King
Burger King introduced Satisfries in 2013 as a lower-fat, lower-calorie alternative to traditional french fries. Satisfries contained 40% less fat and 30% less calories than regular fries. However, Satisfries failed to catch on with customers. One reason is that fast food chains are perceived as generally unhealthy. Additionally, Americans have been consuming fewer potatoes in recent years. Burger King also did a poor job convincing people that Satisfries were a healthier option. While Burger King has shown some growth recently through new menu items, changing public perception of the brand remains difficult since it is still seen as an unhealthy option.
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Burger 21
- 2. History November 2009, the owners of The Melting Pot Restaurants had a vision to create a burger restaurant that offered a unique variety of high-quality food. Opened November 2010 in the Westchase area of Tampa, Fl. 18 franchises in development Burger 21 has since opened locations in Arizona, Georgia, North Carolina, Virginia, New Jersey, and New York. Burger 21 established their“B-isms” – which range from “B-saucy” and “B- different” to “B-comfortable” and “B- involved.”
- 3. Growth New location to open up in Ft. Lauderdale, Fl.
- 4. Resources Burger 21 is financially backed by The Melting Pot Restaurants. The Melting Pot has 170 locations throughout the United States, Mexico and Canada. Since The Melting Pot has no experience in China, they will have to meet the country’s expectations before entering the international market with Burger 21.
- 5. Current Markets Served There are many fast-food burger joints. Currently rated between 3.5-4 stars on yelp.com Healthier food options: the veggie burgers, turkey burgers and sweet potato fries. Food allergy accommodations.
- 6. Mission and Vision "To deliver chef-created taste without the chef price.” The melting pot wanted to create a modern fast-casual burger restaurant, offering high-quality food in a hip environment appealing to all ages.
- 7. Goals Domestic International Allow for an additional 6 locations within the U.S. by January 1, 2016 Open a Burger 21 in China by May 31, 2016 Earn 5% profit within the first fiscal year of opening
- 8. Product and Service Marketing Excellent quality and a modern fast- casual dining experience We will position Burger 21 in the high-traffic area of Beijing, China Products Include a variety of: Beef, Chicken, Turkey, Seafood, Sliders and Veggie Burgers. Gourmet Dogs, Chicken Tenders, Salads, Shakes/Floats, Sundaes, Cookies and Fries.
- 9. Market Description Sit-down dining is popular in major cities. Not many restaurants sell burgers in a healthy style. Population: 1.35 billion Beijing: 21.15 million Beijing Potential Buyers: Families, Teens, Tourists, Allergy Consciences Economy increased by 7.3 percent in the last quarter of 2014 Chinese citizens vary sharply in their preferences: some wealthy consumers in China are still looking for status labels, while others try not to display their wealth. Reasons to eat out include: being "on to go“, special occasion or to spend time with family/friends. Ages 18-34: 3x a week Ages 35-54: 1.8x a week Consumers tend to stay within 10 minutes from their home
- 10. Market Trends The fast casual style of burger joint dominates the industry growth. People are more interested in a place where you can add unusual toppings to make their burger unique unlike competing fast-food burger restaurants. The average check in the U.S. is $10.69. Burger Consumption
- 11. Communications and Transportation Unless you speak Chinese (Mandarin), it can be difficult to do business in many parts of China without the aid of a translator. China has transportation systems just like the U.S. By placing Burger 21 in a city atmosphere, it will make the restaurant easily accessed by any means of transportation.
- 12. Competition Locally Owned Chain Restaurants Let’s Burger Hi-Park Bar and Grill Katchup People living in the area for a long time are more likely go to local restaurants to eat. Tourist to the area enjoy going to restaurants where they are used to the type of food being served and going to a place that they can’t go to in their home country. FRIDAYS Great Leap Brewing Hooter’s McDonalds Already established. Tourist know these common restaurants. Tourists may not want to go there because it is not new to them.
- 13. Market Potential Burgers have been a favorite for generations, but customers want more premium product. A projected increase in 5.3% after our first 3 years and 3.4% by our 5th year. There are roughly 21.15 million people in our target market, not taking into account tourism. The restaurant industry is expected to grow by 3.4%. The fast casual food industry accounted for $69 billion in revenue as of 2013.