Engaging without invading - Bournemouth
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Slides for session to University of Bournemouth's First Year Experience Special Interest Group
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Engaging without invading - Bournemouth
- 1. Engaging without invading:using social networking tools to connect with students Stuart Johnson, University of Leicester
- 2. We’re on the fringes StudentDevelopment
- 3. Needy students will seek us out StudentDevelopment
- 4. Traditional advertising reaches a few more StudentDevelopment
- 5. There has been massive growth in social media Numbers represent unique visitors. Data from www.compete.com
- 6. If Facebook were a country Source http://en.wikipedia.org/wiki/List_of_countries_by_population
- 7. So we’re using social media… * StudentDevelopment *NB. Facebook pagenot group
- 8. …to help us reach many more StudentDevelopment
- 9. And they can communicate with us… StudentDevelopment
- 10. And they can communicate with us… StudentDevelopment
- 11. And they can communicate with us… StudentDevelopment
- 12. …and they tell their friends about us StudentDevelopment
- 13. …and they tell their friends about us “I think that the Facebook page is a great idea and I have since spread the word to mates and got them to join” StudentDevelopment
- 14. …who then follow our social media StudentDevelopment
- 15. And the number of ‘Likes’ increases… Total ‘Likes’ Unsubscribes
- 16. …and so does the number using our services StudentDevelopment
- 17. But rather than them coming to us… …they give us permission to go to them
- 18. Our website traffic has gone up
- 19. *Facebook fan dashboard But, meaningful content is vital “Page admins who post meaningful contentwill retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*
- 20. News and events feeds we automate
- 21. But most of what we say is proactive (proactive/responsive) (proactive/responsive) (automated)
- 22. Tone of voice is important too
- 23. And it’s having an impact here This happens a lot This never happens This sometimes happens
- 24. And here…
- 25. Tips to engage* Start a conversation Quick, direct and simple Attach, attach, attach! Announce, remind, excite It’s about time Remember It’s not a magic bullet They can turn us off * Courtesy of David Morgan, see http://goo.gl/qXkQ
- 26. What we’ve learnt We're definitely reaching more students this way A base of RSSnews and events feeds is a good start But you've got to invest in conversations Our helpdesk staff do a great job Distance learners like it too
Editor's Notes
- 1 in 3 people in the UK are registered on FacebookIf Facebook was a country it would be the third largestwww.bbc.co.uk/virtualrevolution
- 'in Britain there are 23 million active facebook users - that's 1 in 3 of us'http://www.bbc.co.uk/virtualrevolution/