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Engaging Without Invading

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Stuart Johnson
Stuart Johnson

Draft slides for my presentation at the Learning Development in Higher Education conference

EducationTechnology
1 of 25
Engaging without invading:using social networking tools to connect with students Stuart Johnson, University of Leicester Becka Currant, University of Bradford
We’re on the fringes StudentDevelopment
Needy students will seek us out StudentDevelopment
Traditional advertising reaches a few more StudentDevelopment
There has been massive growth in social media Numbers represent unique visitors. Data from www.compete.com
If Facebook were a country Source http://en.wikipedia.org/wiki/List_of_countries_by_population
So we’re using social media… * StudentDevelopment *NB. Facebook pagenot group
…to help us reach many more StudentDevelopment
And they can communicate with us… StudentDevelopment
And they can communicate with us… StudentDevelopment
And they can communicate with us… StudentDevelopment
…and they tell their friends about us StudentDevelopment
…and they tell their friends about us “I think that the Facebook page is a great idea and I have since spread the word to mates and got them to join” StudentDevelopment
…who then follow our social media StudentDevelopment
And the number of followers increases…
…and so does the number using our services StudentDevelopment
But rather than them coming to us… …they give us permission to go to them
Our website traffic has gone up
*Facebook fan dashboard But, meaningful content is vital “Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*
News and events feeds we automate
But most of what we say is proactive (proactive/responsive) (proactive/responsive) (automated)
Tone of voice is important too Advice from Helpdesk Hollie: http://developingstuff.wordpress.com/2010/01/21/advice-from-helpdesk-hollie/
And it’s having an impact here This happens a lot This never happens This sometimes happens
And here…
What we’ve learnt We're definitely reaching more students this way A base of RSS news and events feeds is a good start But you've got to invest in conversations Our helpdesk staff do a great job Distance learners like it too

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Engaging Without Invading

  • 1. Engaging without invading:using social networking tools to connect with students Stuart Johnson, University of Leicester Becka Currant, University of Bradford
  • 2. We’re on the fringes StudentDevelopment
  • 3. Needy students will seek us out StudentDevelopment
  • 4. Traditional advertising reaches a few more StudentDevelopment
  • 5. There has been massive growth in social media Numbers represent unique visitors. Data from www.compete.com
  • 6. If Facebook were a country Source http://en.wikipedia.org/wiki/List_of_countries_by_population
  • 7. So we’re using social media… * StudentDevelopment *NB. Facebook pagenot group
  • 8. …to help us reach many more StudentDevelopment
  • 9. And they can communicate with us… StudentDevelopment
  • 10. And they can communicate with us… StudentDevelopment
  • 11. And they can communicate with us… StudentDevelopment
  • 12. …and they tell their friends about us StudentDevelopment
  • 13. …and they tell their friends about us “I think that the Facebook page is a great idea and I have since spread the word to mates and got them to join” StudentDevelopment
  • 14. …who then follow our social media StudentDevelopment
  • 15. And the number of followers increases…
  • 16. …and so does the number using our services StudentDevelopment
  • 17. But rather than them coming to us… …they give us permission to go to them
  • 18. Our website traffic has gone up
  • 19. *Facebook fan dashboard But, meaningful content is vital “Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*
  • 20. News and events feeds we automate
  • 21. But most of what we say is proactive (proactive/responsive) (proactive/responsive) (automated)
  • 22. Tone of voice is important too Advice from Helpdesk Hollie: http://developingstuff.wordpress.com/2010/01/21/advice-from-helpdesk-hollie/
  • 23. And it’s having an impact here This happens a lot This never happens This sometimes happens
  • 25. What we’ve learnt We're definitely reaching more students this way A base of RSS news and events feeds is a good start But you've got to invest in conversations Our helpdesk staff do a great job Distance learners like it too

Editor's Notes

  1. 1 in 3 people in the UK are registered on FacebookIf Facebook was a country it would be the third largestwww.bbc.co.uk/virtualrevolution
  2. 'in Britain there are 23 million active facebook users - that's 1 in 3 of us'http://www.bbc.co.uk/virtualrevolution/