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We're all in this together! Building a Stronger Library Capmus Relationship through Library Events
- 1. We’re All In This Together! Building a Stronger Library Campus Relationship through Library Events
- 2. Who am I? Jennifer Jacobs Strategic Marketing & Outreach Librarian Kennesaw State University jjacob73@kennesaw.edu 2
- 3. What we’re going to be talking about: ➔ Libraries & Campus Relationships ➔ How Events Strengthen Relationships ➔ How This Has Worked At KSU
- 4. “ Collaboration allows libraries to provide more than they could alone.” 4 -TechSoup
- 6. Campus Relationships & Why they’re Important > Brings awareness to the library > Drives students to the library > Creates partnerships that makes the library stronger 6
- 7. Librarians know why people should use the library. Everyone else has to be convinced that we have something for them. -ABBY JOHNSON 7
- 8. Cold calls -make an unsolicited call on (someone), by telephone or in person, in an attempt to sell goods or services. How we can start Cold Emails -A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. 8
- 9. Example 9
- 10. Events Why: > Brings students in > Brings together the library and other departments, student organizations, community organizations, etc. > Keeps the library in everyone’s mind > Associates libraries with not just education but also with a place of fun and relaxation 10
- 13. Strengthening Relationships 13 Future Events 1. After the event is done and successful you can then contact that organization again to plan further events 2. They will also spread the word about working with you Planning 1. You reach out to organization(s) you would like to work with. 2. You begin planning the event. Event Happens 1. The event happens amidst marketing around campus through both the library’s reach and the other organizations reach
- 14. Success and Failure 14 Outreach doesn’t always work ● There will be ghosting and emails that do not get returned ● Be flexible ● Create an email template
- 15. How KSU Has Done it
- 16. 16
- 17. 17
- 18. Initiative 18 Collaborate with as many departments and student groups as possible with events and/or activities. This can be as big as a speaker and as small as a display
- 19. How this has worked so far We’ve had a good response from outside departments! > There has been some non-response > But we have repeat collaborators! 19
- 20. Future Create more relationships around campus via collaboration with current collaborators. > Use specific months as a way to reach out to student groups and departments > Create a yearly calendar so that we can be as transparent as possible about what students can expect 20
- 21. 21 Thanks! Any questions? Find me at jjacob73@kennesaw.edu Follow us: @KSULibraries@Kennesaw State Libraries
- 22. Works Cited 1. TechSoup:: http://www.techsoupforlibraries.org/Cookbooks/Planning%20fo r%20Success/Communication%20and%20Partnerships/effectiv ely-collaborating-with-other-l 2. Abby Johnson: https://americanlibrariesmagazine.org/2011/11/18/reach-out-thro ugh-outreach/