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1 
Engaging Employees 
Kevin Winterfield, Influencer Engagement Manager 
Enterprise Social & Digital Strategist 
@kmwinterfield winterkm@us.ibm.com 
October 2014
2 
Content 
•IBMer 
•Intranet 
•1-3-9 
•3 E’s 
•Voices
3 
IBM = IBMer 
IBM is: 
The IBMer
4 
W3: THE IBM INTRANET
5 
Intranet
6 
Intranet: Employee Profiles
7 
Intranet: Employee Feeds
8 
Intranet: Engaging Communities
9 
Intranet: Interactive Career and Life Section
10 
Intranet: What App Is That? IBM Connections 
http://www-03.ibm.com/software/products/en/connections-family
11 
1-3-9: VALUES THROUGH STORY
12 
1-3-9
13
14
15
16 
DIGITAL ACTIVATION
17 
IBM’s Digital Strategy for Employees: 3 E’s 
1. Enable IBMers to have 
a Credible Digital 
Presence 
2. Nurture Experts and 
Expertise 
3. Grow their Eminence
18 
The Digital IBMer Hub
19 
The Digital IBMer Hub: Learning Social Business
20 
Sharing Expertise
21 
Sharing Content
22 
IBM VOICES
23 
IBM’s Voice Box: VOICES 
www.ibm.com/voices
24 
Summary 
•IBMer 
•Intranet 
•1-3-9 
•Digital IBMer 
•Voices
25 
To learn more, check this book out:
26 
Thank You! Let’s discuss… 
Kevin Winterfield 
@kmwinterfield 
LinkedIn 
winterkm@us.ibm.com
27

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Engaging employees with Kevin Winterfield from IBM