This document discusses engaging digital natives in the workplace. It defines digital natives as those aged 30 and younger who grew up with digital technologies integrated into their lives. Research shows their brains have physically changed from internet use. Digital natives are used to receiving information quickly and randomly, prefer graphics over text, and multi-task. As they enter the workforce, companies need to adapt practices to attract and engage them, such as using social media, gamification, flexible work arrangements, and immediate rewards. HR implications include technology-driven solutions, differentiated engagement policies, and reinventing rewards and recognition programs.