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For more on the conference, visit guidespark.com/engage2015/. Follow GuideSpark on Twitter, LinkedIn and Facebook for up-to-date news.
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ENGAGE2015: Jenny Lovely, Director of Global Interal Communications at Marriot Vacations Worldwide, on employee engagement and communications with a dispersed workforce.
For more on the conference, visit guidespark.com/engage2015/. Follow GuideSpark on Twitter, LinkedIn and Facebook for up-to-date news.
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Generational Differences Chart
Traditionalists Baby Boomers Generation X Millennials
Birth Years 1900-1945 1946-1964 1965-1980 (1977-1994)
1981-2000
Current Age 63-86 44-62 28-43 8-27
Famous
People
Bob Dole, Elizabeth Taylor Bill Clinton, Meryl Streep Barak Obama, Jennifer Lopez Ashton Kutcher, Serena Williams
# 80 Million 51 Million 75 Million
Other Names
Veterans, Silent, Moral Authority,
Radio Babies, The Forgotten
Generation
“Me” Generation, Moral Authority Gen X, Xers, The Doer, Post Boomers,
13th Generation
Generation Y, Gen Y, Generation Next,
Echo Boomers, Chief Friendship Officers.
24/7’s
Influencers
WWII, Korean War, Great
Depression, New Deal, Rise on
Corporations, Space Age,
Raised by parents that just
survived the Great Depression.
Experienced hard times while
growing up which were followed
by times of prosperity.
Civil Rights, Vietnam War, Sexual
Revolution, Cold War/Russia,
Space Travel
Highest divorce rate and 2nd
marriages in history.
Post War Babies who grew up to
be radicals of the 70’s and yuppies
of the 80’s.
“The American Dream” was
promised to them as children and
they pursue it. As a result they are
seen as being greedy, materialistic
and ambitious.
Watergate, Energy Crisis, Dual Income
families and single parents, First
Generation of Latchkey Kids, Y2K,
Energy Crisis, Activism, Corp.
Downsizing, End of Cold War, Mom’s
work, Increase divorce rate.
Their perceptions are shaped by
growing up having to take care of
themselves early and watching their
politicians lie and their parents get laid
off.
Came of age when USA was losing its
status as the most powerful and
prosperous nation in the world.
The first generation that will NOT do as
well financially as their parents did.
Digital Media, child focused world, school
shootings, terrorist attacks, AIDS, 9/11
terrorist attacks.
Typically grew up as children of divorce
They hope to be the next great generation
& to turn around all the “wrong” they
see in the world today.
They grew up more sheltered than any
other generation as parents strived to
protect them from the evils of the
world.
Came of age in a period of economic
expansion.
Kept busy as kids
First generation of children with
schedules.
Traditionalists Baby Boomers Generation X Millennials
Core Values
Adhere to rules
Conformers/Conformity
Contributing to the Collective
good is important
Dedication/Sacrifice
Delayed Reward
Discipline
Don’t question authority
Duty before pleasure
Family Focus
“Giving Back” is important
Hard Work
Law and Order
Loyalty
Patriotism
Patience
Respect for authority
Responsibility
Savers
Stabilizing
Trust in Government
Anti war
Anti government
Anything is p ...
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ENAGE2014: The Art of Engaging Millennials - Lee McEnany Caraher, DoubleForte
1.
2.
3. ONE VIEWPOINT
“The children now love luxury; they have bad
manners, contempt for authority; they show
disrespect for elders and love chatter in place
of exercise. Children are now tyrants, not the
servants of their households. They no longer
rise when elders enter the room. They
contradict their parents, chatter before
company, gobble up dainties at the table,
cross their legs, and tyrannize their teachers.”
Socrates, 470BC – 399BC
4. COMMON THEMES: MILLENNIALS:
1. Are entitled
2. Expect rewards and promotions for
showing up
3. Don’t work hard
4. Can’t get anything done
5. Are casual and disrespectful
6. Want freedom, flexibility and work-life
balance
7. Have helicopter parents
5. MILLENNIALS AT A GLANCE
Millennials Biggest Generation
Three Distinct Groups
28-34yrs born during recession; entered labor market
after 9/11
22-27yrs entered or tried to enter job market during
Great Recession
14-21yrs face very different world than 34 yr olds
36% Millennials 18-31 live at
home
18% college graduates live at home
16% 25-31 yr olds/56% 18-24 yr olds
29% employed Millennials live at home
Most educated in American
History
0
50
100
Population
Boomers
GenX
Millennials
77M
7. MILLENNIALS:
1. Are entitled – CONDITIONED
2. Expect rewards and promotions for showing up -
YES
3. Don’t work hard – WORK DIFFERENTLY
4. Can’t get anything done – LOOKS DIFFERENT
5. Are casual and disrespectful – DON’T KNOW
BETTER
6. Want freedom, flexibility and work-life balance -YES
7. Have helicopter parents – SOME DO
12. “Just Because” Doesn’t Work Anymore
“Why am I doing this? Why will it matter? Who else is
involved? How does this fit into the rest of the
project? What deadlines matter, why? Who is
depending on the team? On me?”
If you do NOTHING else,
make sure your managers are setting up
projects and assignments with LOTS of
context and color BEFORE they start
13. POWER OF INPUT
“Anyone who has an idea is heard … I finally found the
right job.”
Liz, age 27
Solicit Ideas at the Beginning
Annual Surveys
Open Office
Availability
Feedback
14. IMPROVING THE PROCESS
Millennials want to do things their way….LET
THEM
Guidelines, Context, Deadlines
And if it’s really important :
“Do it my way first please and
improve on it.”
15. PROTECT YOUR CULTURE
Define
• Values, Norms, Behavior, Language
Socialize & Reinforce
• Meetings, emails, handbook, onboarding, redirect
Protect It
• If someone doesn’t get on board they need to go
EVERYONE will thank you