ENGAGE2014 KEYNOTE: Yes, You Can Use Design Thinking to Engage Employees - Suzanne Pellican, Intuit
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Learn how Suzanne and the team at Intuit leveraged 'design thinking' and championed different programs, such as design for delight and facilitative leadership, to manage change and drive company-wide engagement of employees.
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ENGAGE2014 KEYNOTE: Yes, You Can Use Design Thinking to Engage Employees - Suzanne Pellican, Intuit
- 2. CONFIDENTIAL 3 BEST PLACE TO WORK
- 3. CONFIDENTIAL 4 30 YEAR OLD STARTUP
- 4. ANNUAL EMPLOYEE SURVEY CONFIDENTIAL 5 90% PARTICIPATION | 83% ENGAGEMENT
- 5. DO THE BEST WORK OF OUR LIVES? HOW MIGHT WE CREATE A CULTURE TO
- 6. @INTUITINC #BEI13 IMPROVE OUR CUSTOMERS’ FINANCIAL LIVES SO PROFOUNDLY… THEY CAN’T IMAGINE GOING BACK TO THE OLD WAY OUR MISSION
- 7. @INTUITINC #BEI13 CORE CAPABILITIES | HOW WE DIFFERENTIATE Deliver the customer benefit Active product usage Customer-driven Innovation Design for Delight LOVE METRICS fin d an important problem that we and those we enable can solve well with durable advantage
- 8. @INTUITINC #BEI13 DESIGN FOR DELIGHT
- 9. KNOW YOUR CUSTOMER BETTER THAN THEY KNOW THEMSELVES DEEP CUSTOMER EMPATHY
- 11. TO GET TO ONE GREAT IDEA, YOU MUST CREATE LOTS OF IDEAS GO BROAD TO GO NARROW
- 13. CHOOSE WHAT’S MOST DELIGHTFUL, NOT WHAT’S EASIEST…OR CHEAPEST… GO BROAD TO GO NARROW
- 14. WATCHING WHAT THEY DO IS WAY BETTER THAN LISTENING TO WHAT WE SAY RAPID EXPERIMENTS WITH CUSTOMERS
- 15. “DESIGN FOR DELIGHT IS OUR #1 WEAPON AND THERE IS NO #2.” SCOTT COOK
- 20. @INTUITINC #BEI13 INNOVATION MECHANISMS DEMOCRATIZED INNOVATION UNSTRUCTURED TIME … 10% time to pursue your ideas INNOVATION AWARDS … 3 months time for top innovators BRAINSTORM …connecting people to help ideas grow IDEA JAMS …dedicated day to move ideas forward 180 INNOVATION CATALYSTS …drive D4D in the DNA to drive innovation RAPID EXPERIMENTS, LEAN START-INS …test our hypotheses with customers “in the wild”
- 26. CONFIDENTIAL 27
- 27. CONFIDENTIAL 28
- 31. IN THE DNA
- 32. CONFIDENTIAL 33
- 33. CONFIDENTIAL 34
- 35. YOUR EMPLOYEES DO THE BEST WORK OF THEIR LIVES? HOW MIGHT YOU CREATE THE ENVIRONMENT SO