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Consumption is lower during summer?

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Clear Channel Belgium Where brands meet people
Clear Channel Belgium Where brands meet people

No! People consume differently. Summer is an important period to communicate. Discover why an out-of-home campaign is a must have.

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Consumption is lower during summer ?
No! People consume differently in summer. • Beer: every +1°C increase results in +1,2% beer consumption • Sunglasses: online sales higher on a clear day • Drinks & BBQ sales: + 25% Source: Clear Channel Marketing
Summer: the season during which people spend the most 3% 55% 7% 34% Annual budget spend split (%) Spring Summer Autumn Winter • We go out more often • It’s the wedding season • We spend more money on food & drinks Source: eZonomics online poll 07-05-2014
Shopping starts in summer • 68% of families perform specific purchases • 71% of back to school shopping is planned in summer Source: CRIOC/OIVO - B2S survey
Flexible target selection: POI/POS or classic target group • 79% of 2m² street furniture are located within a radius of 1 km from F1F2 shops • Reach 74% of families with kids in only 7 days time Source: CIM OOH 2016-1 | Adshel Optimum XL | T25-44 with children

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Consumption is lower during summer?

  • 2. No! People consume differently in summer. • Beer: every +1°C increase results in +1,2% beer consumption • Sunglasses: online sales higher on a clear day • Drinks & BBQ sales: + 25% Source: Clear Channel Marketing
  • 3. Summer: the season during which people spend the most 3% 55% 7% 34% Annual budget spend split (%) Spring Summer Autumn Winter • We go out more often • It’s the wedding season • We spend more money on food & drinks Source: eZonomics online poll 07-05-2014
  • 4. Shopping starts in summer • 68% of families perform specific purchases • 71% of back to school shopping is planned in summer Source: CRIOC/OIVO - B2S survey
  • 5. Flexible target selection: POI/POS or classic target group • 79% of 2m² street furniture are located within a radius of 1 km from F1F2 shops • Reach 74% of families with kids in only 7 days time Source: CIM OOH 2016-1 | Adshel Optimum XL | T25-44 with children