Fandom and Popular Culture


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Fandom and Popular Culture

  1. 1. Fandom andPopular Culture Active Audiences
  2. 2. Fans??• What are you a fan of?• How do you interact?• Would you class yourself as a “true fan?” Why?
  3. 3. Active Audiences• How can Marxist studies and others alike suggest that an audience is completely passive in the 21st Century??• Being a fan is one part, and sometimes a highly significant part, of our self-identities. What‟s been dubbed ‘media fandom’ – the detailed appreciation of particular media texts is, for some people, just as much an aspect of who they are as, say, their class, age, or their gender.
  4. 4. ‘Uses and Gratifications’ concerns what people do with the media, rather than how they might become attached to, and invested in, particular media texts.• Fans are highly critical and creative audiences; they don‟t just criticise their beloved shows or franchises when they fall short of expectation, they also make their own fan films, or write their own fan fiction.
  5. 5. The Anti-Fan• Do you dislike something in the media so much you would call yourself an anti fan? Is there a type of music that you purposefully say you don‟t like? Why??• Anti-fans are people who are passionate about a media text, but negatively so; they loathe or detest what they take it to represent.• ‘Horror films are allegedly sick and twisted and those who enjoy them are wrong in the head’ (according to horror’s many anti-fans).• Whereas media fandom might allow us to define, culturally, what sort of person we are, with what sort of tastes and interests, ‘anti-fandom’ is about who we are not, and what sorts of identities we seek to define ourselves against, and in strong opposition to.
  6. 6. ‘Morrisey and the Smiths had such an impact on me Musicwhen I was an outcast in High School. He changed mylife – I wouldn’t be here otherwise. My Chemical Fandomromance’s desire to save people stems from what TheSmiths did for me.’ (Gerard Way, frontman My Chemical and theromance, interviewed in NME, 10 June 2006) Internet• What resources are available on the internet for a music fan? Discuss and feedback.• How can a fan use the internet to become a „true fan‟ – Web 2.0!• How can the internet encourage fans to be creative and provide a social network to share their genius (or not)?• How can all this link into group communication and identity construction?
  7. 7. Potential Question• Does modern technologies hinder or assist the Music Industry?