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Social Media Introduction
By Steve Snow
Twitter @steve_snow_
Why Social Media
Social Media is more than a Tweet or a Like
Social Media can be measured and repeated
What is social Media
Webster Dictionary-forms of electronic
communication (as Web sites for social
networking and microblogging) through
which users create online communities
to share information, ideas, personal
messages, and other content (as videos)
Social Networks
Social Bookmarking
Video Channels
Blogging Platforms
Micro-Blogs
Social Commerce
Review Sites
Conversation Search
Geo-location
Business Networking
Events
Image Sharing
Share Buttons
Livecasting
Music Channels
Social Streams
Social Media Monitoring
Social Media Blogs Source E-Marketing associates
Communicating
with Customers
Redirecting to
Website
Getting Brand
Exposure
Choosing the Right Social Media Platform
with Customer Story Telling
People
Population
and Growth
Medium
Purpose
Passion
Points
What are the topics
of interest here?
Text photos or
videos to post
Who are the typical
Users on this platform?
Are they here to learn
relax or network?
Critical Mass of the Social Media Platforms
Where is social Media used
Events-
• Speaking engagements
• User presentations
• Demos in booth
• Workshops
• PreEvent announcements
Marketing Collateral
• Whitepapers
• Brochures
• blogs
• Books
• Free tools
• Webinars
Educational Material
• Free and Paying Classes
Promote our users success, and tell
Their story!
Best Practices
• Don’t post, tweet, MT needlessly-Always have something of value and follow up
• Social Media is the long haul, always weigh time needed to support
• Automate as much as possible
• Avoid spamming at all costs!
• Support your followers, retweet, share
• Learn who your advocates are
• Collaborate, avoid being the lone wolf
• Utilize multiple platforms
• A good strategy is to Maximize the reach of your post, tweet, or share.
My presentation to team on social media

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My presentation to team on social media

  • 1. Social Media Introduction By Steve Snow Twitter @steve_snow_
  • 3. Social Media is more than a Tweet or a Like Social Media can be measured and repeated
  • 4. What is social Media Webster Dictionary-forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
  • 5. Social Networks Social Bookmarking Video Channels Blogging Platforms Micro-Blogs Social Commerce Review Sites Conversation Search Geo-location Business Networking Events Image Sharing Share Buttons Livecasting Music Channels Social Streams Social Media Monitoring Social Media Blogs Source E-Marketing associates
  • 6. Communicating with Customers Redirecting to Website Getting Brand Exposure Choosing the Right Social Media Platform with Customer Story Telling
  • 7. People Population and Growth Medium Purpose Passion Points What are the topics of interest here? Text photos or videos to post Who are the typical Users on this platform? Are they here to learn relax or network?
  • 8. Critical Mass of the Social Media Platforms
  • 9. Where is social Media used Events- • Speaking engagements • User presentations • Demos in booth • Workshops • PreEvent announcements Marketing Collateral • Whitepapers • Brochures • blogs • Books • Free tools • Webinars Educational Material • Free and Paying Classes Promote our users success, and tell Their story!
  • 10. Best Practices • Don’t post, tweet, MT needlessly-Always have something of value and follow up • Social Media is the long haul, always weigh time needed to support • Automate as much as possible • Avoid spamming at all costs! • Support your followers, retweet, share • Learn who your advocates are • Collaborate, avoid being the lone wolf • Utilize multiple platforms • A good strategy is to Maximize the reach of your post, tweet, or share.