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This document summarizes research on the effects of energy drinks on adolescents and young adults. It finds that energy drinks are popular among this group due to aggressive marketing targeting them. The main ingredients in energy drinks like Red Bull and Monster are caffeine, guarana, taurine, sugar, and bitter orange, which can have adverse effects in large amounts like nausea, anxiety, and hypertension. Studies show energy drinks may improve driving performance and reduce sleepiness if consumed before exercise, but more research is still needed on their safety and effects, especially on adolescents and young adults.
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Energy Drinks Presentation.ppt
This document summarizes research into energy drink consumption among teenagers and young adults. It used the Addressable Minds program to segment consumers into three groups - Party People, Flavor Lovers, and Health Enthusiasts. Different messaging was identified as most effective for each segment. The research found that flavor, effectiveness, and health were major concerns and that bottle design and colors were also important influences on teenage consumption of energy drinks. Peer pressure and endorsements had less impact than initially thought.
Energy Drinks
Energy drinks can contain as much caffeine as 5 cans of soda and consumption has increased dramatically among teenagers and young adults in recent years. While moderate caffeine consumption may provide some benefits, energy drinks pose health risks due to potentially dangerous ingredients and interactions with alcohol. Manufacturers are not required to label or regulate caffeine content and combinations of energy drinks and alcohol can increase the risks of dangerous behavior. Healthier alternatives like water, milk, and 100% fruit juice provide hydration without caffeine and are less expensive options.
Energy drinks
Energy drinks claim to provide energy but can have both positive and negative health effects. Positively, they contain ingredients like guarana and caffeine that can increase energy levels and mental alertness. However, they also have several negative short and long term effects. In the short term, they can increase heart rate, blood pressure, and prevent sleep. Long term, they are linked to cardiovascular issues like heart attacks and strokes due to elevated blood pressure over time. Prolonged consumption can also lead to addiction, insomnia, and risky behaviors when mixed with alcohol.
Energy Drinks Health Effects
The document discusses the positive and negative effects of energy drinks. It covers background information on energy drinks and their ingredients like caffeine and sugar. Among the positive effects are increased energy and appetite suppression, while negative short-term effects include increased heart rate and risk of dehydration. Long-term risks involve cardiovascular disease and osteoporosis. The document also addresses negative psychological impacts such as addiction, insomnia, and risky behaviors when mixed with alcohol. It concludes with some interesting facts and a list of cited sources.
Energy drinks
Energy drink companies market their products to specific consumer groups like extreme sports enthusiasts, students, and gamers. The top energy drinks are Red Bull, Rockstar, and Monster, which target male teenagers and young adults. Energy drink advertisements use symbols, appeals to needs for sex, affiliation and escape, and imply that drinking their product will make one's life more exciting or empowering.
Soft drinks
The document provides an overview of soft drinks, including their history, categories, ingredients and benefits. It discusses that the first soft drinks in the 17th century were non-carbonated drinks made from water, lemon juice and honey. Soft drinks are categorized as either carbonated or non-carbonated beverages, with common examples like colas and juices. While ingredients like carbonated water and caffeine provide some benefits, excessive consumption of soft drinks can increase risks such as weight gain, osteoporosis, and dental problems due to their sugar and acid content. The document also lists some of the most popular soft drink brands commonly consumed in India.
Energy drinks dangerous
- The WHO warned that high-caffeine energy drinks are being widely consumed and aggressively marketed to children and could lead to significant public health problems in the future as children are more susceptible to the harmful effects of caffeine intoxication.
- A review of medical evidence found that concerns about potential adverse health effects of energy drinks on things like heart palpitations, high blood pressure, and even death in rare cases are valid.
- Experts are warning of dangers but energy drinks are rarely restricted from children unlike tobacco and alcohol.
The Jolting Truth About Energy Drinks
Energy drinks are a popular but potentially dangerous beverage, especially for teenagers and young adults. They contain large amounts of caffeine, often more than 5 cans of soda. High caffeine intake can cause negative side effects like increased heart rate, nausea, anxiety, and insomnia. Additionally, energy drinks are often mixed with alcohol, increasing health risks. While some claim benefits in small doses, there is no evidence that common added ingredients like taurine provide benefits. Overall, energy drinks are not well regulated and pose health risks that other beverages like water, milk, or juice do not.
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Energy Drinks Presentation.ppt
This document summarizes research into energy drink consumption among teenagers and young adults. It used the Addressable Minds program to segment consumers into three groups - Party People, Flavor Lovers, and Health Enthusiasts. Different messaging was identified as most effective for each segment. The research found that flavor, effectiveness, and health were major concerns and that bottle design and colors were also important influences on teenage consumption of energy drinks. Peer pressure and endorsements had less impact than initially thought.
Energy Drinks
Energy drinks can contain as much caffeine as 5 cans of soda and consumption has increased dramatically among teenagers and young adults in recent years. While moderate caffeine consumption may provide some benefits, energy drinks pose health risks due to potentially dangerous ingredients and interactions with alcohol. Manufacturers are not required to label or regulate caffeine content and combinations of energy drinks and alcohol can increase the risks of dangerous behavior. Healthier alternatives like water, milk, and 100% fruit juice provide hydration without caffeine and are less expensive options.
Energy drinks
Energy drinks claim to provide energy but can have both positive and negative health effects. Positively, they contain ingredients like guarana and caffeine that can increase energy levels and mental alertness. However, they also have several negative short and long term effects. In the short term, they can increase heart rate, blood pressure, and prevent sleep. Long term, they are linked to cardiovascular issues like heart attacks and strokes due to elevated blood pressure over time. Prolonged consumption can also lead to addiction, insomnia, and risky behaviors when mixed with alcohol.
Energy Drinks Health Effects
The document discusses the positive and negative effects of energy drinks. It covers background information on energy drinks and their ingredients like caffeine and sugar. Among the positive effects are increased energy and appetite suppression, while negative short-term effects include increased heart rate and risk of dehydration. Long-term risks involve cardiovascular disease and osteoporosis. The document also addresses negative psychological impacts such as addiction, insomnia, and risky behaviors when mixed with alcohol. It concludes with some interesting facts and a list of cited sources.
Energy drinks
Energy drink companies market their products to specific consumer groups like extreme sports enthusiasts, students, and gamers. The top energy drinks are Red Bull, Rockstar, and Monster, which target male teenagers and young adults. Energy drink advertisements use symbols, appeals to needs for sex, affiliation and escape, and imply that drinking their product will make one's life more exciting or empowering.
Soft drinks
The document provides an overview of soft drinks, including their history, categories, ingredients and benefits. It discusses that the first soft drinks in the 17th century were non-carbonated drinks made from water, lemon juice and honey. Soft drinks are categorized as either carbonated or non-carbonated beverages, with common examples like colas and juices. While ingredients like carbonated water and caffeine provide some benefits, excessive consumption of soft drinks can increase risks such as weight gain, osteoporosis, and dental problems due to their sugar and acid content. The document also lists some of the most popular soft drink brands commonly consumed in India.
Energy drinks dangerous
- The WHO warned that high-caffeine energy drinks are being widely consumed and aggressively marketed to children and could lead to significant public health problems in the future as children are more susceptible to the harmful effects of caffeine intoxication.
- A review of medical evidence found that concerns about potential adverse health effects of energy drinks on things like heart palpitations, high blood pressure, and even death in rare cases are valid.
- Experts are warning of dangers but energy drinks are rarely restricted from children unlike tobacco and alcohol.
The Jolting Truth About Energy Drinks
Energy drinks are a popular but potentially dangerous beverage, especially for teenagers and young adults. They contain large amounts of caffeine, often more than 5 cans of soda. High caffeine intake can cause negative side effects like increased heart rate, nausea, anxiety, and insomnia. Additionally, energy drinks are often mixed with alcohol, increasing health risks. While some claim benefits in small doses, there is no evidence that common added ingredients like taurine provide benefits. Overall, energy drinks are not well regulated and pose health risks that other beverages like water, milk, or juice do not.
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Energy Drinks and Teens
A clinical report from the American Academy of Pediatrics warns that energy drinks, sports drinks, and any drinks with caffeine should be avoided by children and teenagers. Energy drinks typically contain caffeine and other stimulants which can lead to health issues like caffeine toxicity. A teenager died after drinking two 24 oz energy drinks. While the FDA regulates caffeine in soft drinks, there are no regulations for energy drinks which are classified as dietary supplements despite some having very high caffeine levels equivalent to several cups of coffee. The document provides healthier alternatives to energy drinks like getting enough sleep, staying hydrated with water, and consuming protein shakes or green tea.
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This presentation summarizes the energy drink market in Bangladesh and proposes a new product launch. The energy drink market is worth 100 crore taka and targets young and middle-aged adults. Existing brands like Royal Tiger and Pran Power have a market share of 70% and 25% respectively. The presentation recommends developing a 100% alcohol-free and halal certified energy drink called "Punch" with organic caffeine and taurine. It proposes distribution through wholesalers and retailers to supermarkets, gyms, and youth events. The marketing strategy includes TV, radio, and billboard advertising alongside social media and event promotions.
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The document discusses the marketing strategies used to target youth for alcoholic energy drinks. It notes how these drinks are designed to appeal to youth through packaging that mimics non-alcoholic energy drinks and through viral marketing campaigns on social media. The combination of alcohol and caffeine in these drinks also poses public health risks. Researchers recommend actions for communities and governments to curb marketing of these drinks to youth.
The Effects of Caffeine
Caffeine is a naturally occurring stimulant found in coffee beans, tea leaves, and cocoa pods. It acts as a central nervous system stimulant by blocking adenosine receptors in the brain, which increases alertness. Caffeine enters the bloodstream quickly and remains there for several hours, stimulating neural activity and reducing fatigue and drowsiness. However, regular high consumption of caffeine can lead to physical dependence and withdrawal symptoms like headaches when caffeine intake is reduced.
Energy drinks
Energy drinks are beverages that contain caffeine and other stimulants like guarana and ginseng. They provide a short-term boost of energy but also come with risks like a "crash" later, jitters, insomnia, and potential health issues if consumed in large amounts. While some of the additional ingredients in energy drinks are claimed to provide benefits, there is little evidence they have significant physiological effects beyond the caffeine. The history of energy drinks dates back centuries to indigenous cultures using caffeinated beverages, and several popular brands from different countries in the late 20th century helped establish the commercial energy drink market that continues growing today.
Soft drinks are poison drinks
Soft drinks are poisonous drinks. They contain carbonated water sweetened with sugar and flavored. Common types include cola, lemon-lime, and root beer. Soft drinks are poisonous because they contain substances that can chemically react and disturb the human body. People drink soft drinks because they are tasty, widely available, and advertised heavily. However, soft drinks can cause weight gain, dental problems, impaired digestion, high caffeine levels, and exposure to toxins like aspartame. Healthier alternatives include water, milk, fresh fruit juice, and tea. Soft drinks can also be used for cleaning tasks like removing rust or grease.
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This document summarizes research on coffee and caffeine. It discusses the two main commercially grown coffee species, caffeine content in coffee, typical physiological effects of caffeine consumption including increased heart rate and metabolism, and research on coffee's potential health benefits and risks. Studies suggest coffee may protect against cardiovascular disease and diabetes but overconsumption can cause issues like diarrhea or sleeplessness. Caffeine is commonly used to enhance physical performance. The document also provides a brief history of coffee.
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This document discusses product positioning options for Crescent Pure, an organic juice and sparkling water company. It analyzes positioning Crescent Pure as an energy drink, sports drink, or organic drink. While the energy drink market has high revenue, it also has negative health perceptions. The sports drink market has lower sugar but is also crowded. Positioning as an organic drink captures the growing consumer interest in natural products. The document recommends positioning Crescent Pure as an organic energy drink, emphasizing its health and taste advantages over traditional energy drinks.
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This document provides information on soft drinks, including:
1) A soft drink is a carbonated beverage that typically contains water, a sweetener, and flavoring. Common soft drinks are discussed, like Coca Cola, Pepsi, and 7Up.
2) The production process for soft drinks is described, including clarifying and filtering water, mixing ingredients, carbonating the beverage, filling containers, and quality control.
3) Potential issues like microbial spoilage from yeasts, bacteria, or molds are discussed, as well as methods to control contamination and microbial growth, such as using chemical preservatives or physical treatments like heat.
Soft Drink Industry Ppt
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
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http://www.buythedietsolution.com
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Eating out regularly can lead to weight gain over time due to large portion sizes and high calorie, sodium and carb options on menus. However, there are strategies for making healthier choices when dining out, such as using online nutrition tools to plan ahead, asking for substitutions, sharing entrees, and focusing on nutrient-dense options like vegetables, whole grains and lean proteins. The key is being prepared and making choices mindfully to stay within calorie, carb and sodium goals.
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Energy Drink Consumer Research Proposal
The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.
The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.
Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.
You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.
Please visit my blog at www.stephenzoeller.com
Follow me on twitter @stepzoellermktg
Pinterest @stephenzoeller
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This presentation summarizes the energy drink market in Bangladesh and proposes a new product launch. The energy drink market is worth 100 crore taka and targets young and middle-aged adults. Existing brands like Royal Tiger and Pran Power have a market share of 70% and 25% respectively. The presentation recommends developing a 100% alcohol-free and halal certified energy drink called "Punch" with organic caffeine and taurine. It proposes distribution through wholesalers and retailers to supermarkets, gyms, and youth events. The marketing strategy includes TV, radio, and billboard advertising alongside social media and event promotions.
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The Effects of Caffeine
Caffeine is a naturally occurring stimulant found in coffee beans, tea leaves, and cocoa pods. It acts as a central nervous system stimulant by blocking adenosine receptors in the brain, which increases alertness. Caffeine enters the bloodstream quickly and remains there for several hours, stimulating neural activity and reducing fatigue and drowsiness. However, regular high consumption of caffeine can lead to physical dependence and withdrawal symptoms like headaches when caffeine intake is reduced.
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Energy drinks are beverages that contain caffeine and other stimulants like guarana and ginseng. They provide a short-term boost of energy but also come with risks like a "crash" later, jitters, insomnia, and potential health issues if consumed in large amounts. While some of the additional ingredients in energy drinks are claimed to provide benefits, there is little evidence they have significant physiological effects beyond the caffeine. The history of energy drinks dates back centuries to indigenous cultures using caffeinated beverages, and several popular brands from different countries in the late 20th century helped establish the commercial energy drink market that continues growing today.
Soft drinks are poison drinks
Soft drinks are poisonous drinks. They contain carbonated water sweetened with sugar and flavored. Common types include cola, lemon-lime, and root beer. Soft drinks are poisonous because they contain substances that can chemically react and disturb the human body. People drink soft drinks because they are tasty, widely available, and advertised heavily. However, soft drinks can cause weight gain, dental problems, impaired digestion, high caffeine levels, and exposure to toxins like aspartame. Healthier alternatives include water, milk, fresh fruit juice, and tea. Soft drinks can also be used for cleaning tasks like removing rust or grease.
Health benefits of coffee
This document summarizes research on coffee and caffeine. It discusses the two main commercially grown coffee species, caffeine content in coffee, typical physiological effects of caffeine consumption including increased heart rate and metabolism, and research on coffee's potential health benefits and risks. Studies suggest coffee may protect against cardiovascular disease and diabetes but overconsumption can cause issues like diarrhea or sleeplessness. Caffeine is commonly used to enhance physical performance. The document also provides a brief history of coffee.
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This document provides information on soft drinks, including:
1) A soft drink is a carbonated beverage that typically contains water, a sweetener, and flavoring. Common soft drinks are discussed, like Coca Cola, Pepsi, and 7Up.
2) The production process for soft drinks is described, including clarifying and filtering water, mixing ingredients, carbonating the beverage, filling containers, and quality control.
3) Potential issues like microbial spoilage from yeasts, bacteria, or molds are discussed, as well as methods to control contamination and microbial growth, such as using chemical preservatives or physical treatments like heat.
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Tips for eating healthy when dining out
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High energy drinks
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This document appears to be a student project on Pepsi Co.'s Sting Energy Drink. It includes an introduction to energy drinks in general, discussing their ingredients like caffeine, taurine, guarana and ginseng as well as their effects. It then provides an overview of Pepsi Co., including its history, mission, strategies and brands. Several chapters analyze Pepsi Co.'s operations and Sting Energy Drink launch in Pakistan, including research methodology and recommendations. Suggestions are made that energy drinks should not be mixed with alcohol or consumed by children or pregnant women.
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A Can of Bull?
Do Energy Drinks Really Provide a Source of Energy?
by
Merle Heidemann, Division of Science and Mathematics Education, Michigan State University
Gerald Urquhart, Lyman Briggs School of Science, Michigan State University
Objectives
• Describe and categorize chemically the components of various popular “energy drinks.”
• Determine the physiological role of these components in the human body.
• Explain scientifically how the marketing claims for these drinks are supported (or not).
• Determine under what conditions each of the “energy drinks” might be useful to the consumer.
The Case
After spending several years working the Sport’s Desk of the Lansing State Journal, Rhonda had landed the job of her
dreams as a writer for Runners’ World magazine. Te job was fantastic! Since high school, where she had excelled in
cross country, Rhonda had been a consistent runner, participating in local races and those assigned to her for her job.
For her last assignment, she had run and reported on the Leadwood, South Dakota, marathon—it was a blast!
As if reading her mind, her boss Charley walked in just then with a can of XS Citrus Blast® in one hand and a list of
several other energy drinks in the other.
“We’ve been getting a lot of inquiries about the different energy drinks on the market, including XS Citrus Blast®.
Do you know anything about them?” Charley asked.
“I know that people use them for various reasons,” replied Rhonda. “It seems they’re primarily used by athletes
to provide some ‘fuel’ as they practice and compete. Other people use them more casually as a way to become
‘energized.’ Tat’s about all I know.”
“Tat seems to be about all any of us knows,” Charley said.
“For your next assignment,” Charley continued, “I want you to find out what each of the ingredients in these drinks
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what each component really does for the body, not what the marketers want you to believe it does. Ten look at
the marketing claims of some of these drinks and see if the scientific facts match up to them. Many of our readers
are using these drinks with some general notion that they’re helpful, but they’re basing their use of them on no
scientific information. I’ve got the marketing claims, a list of ingredients and nutrition facts provided on the cans for
consumers, and a short list of questions that should get you started. When you research these, be sure to document
all your sources of information, keeping in mind that all resources are not equal. Here’s the information.”
“A Can of Bull?” by Heidemann & Urquhart Page 1
With that, Charley left the office. Rho ...
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The PAR-Q document provides a 7 question physical activity readiness questionnaire to determine if an individual should check with their doctor before increasing physical activity levels. It advises that regular physical activity is generally safe and beneficial for most people. However, those with preexisting medical conditions should consult their doctor. The questionnaire asks yes or no questions regarding medical history and symptoms. Answering yes to any question means checking with a doctor before becoming more active. Answering no allows safe increased activity while building up gradually.
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Title: Sense of Smell
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Qualifications:
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ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
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Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
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Olfactory Membrane:
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Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
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Quality of a Good Odorant:
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Energy drink powerpoint
- 1. Effects of Energy drinks on adolescents and young adults Matt Williams
- 2. Intro ● Research on the effects of energy drinks on adolescents and young adults ● Physical Exercise ● Ingredients ● Answering the question if an energy drink can improve your sporting performance
- 3. BIG BUSINESS →One of the fastest growing beverage industry →Multiple purposes
- 4. Leaders 1. Red Bull 2. Monster 3. Rockstar 4. NOS 5. Amp
- 5. ➢ Is it popular among adolescents and young adults? ➢ Yes ➢ Marketing of energy drinks ➢ aggressive ➢ target market Why so popular?
- 6. →Main Ingredients →Caffeine →Guarana →Taurine →Sugar Ginseng →Bitter Orange What’s in an Energy Drink
- 7. Effects ● Study done by Mandy Rath, BSN, FNP to show the adverse effects associated with energy drink consumption among adolescents and young adults Caffeine Nausea, headache, insomnia, anxiety, irritability, muscle spasms.. 80 to 300 mg in an 8 ounce Gaurana Insomnia, anxiety, tremors, nervousness.. 3 to 5 g in an 8 ounce serving Taurine Insufficient evidence, but ……. 600 to 1000 mg per 8 ounces Ginseng Insomnia, hypertension, headache... 100 mg in an 8 ounce serving Bitter Orange Stroke, seizures, hypertension... 200 mg in an 8 ounce serving Sugar diabetes, obesity, cavities 35 g in an 8 ounce serving
- 8. Areas in danger ⇢ Central nervous system o Caffeine causes harm ⇢ Cardiovascular o Caffeine could cause harm ⇢ Gastrointestinal o Excessive caffeine ingestion can result in hyperstimulation of the GI system ⇢ Brain o Sleep deprivation o Memory
- 9. Positive effect on driving Participants ✓ 24 young adults ✓ 12 males and 12 females ✓ ages mean was 22.1 years old Type of study ✓ double-blinded, randomized, placebo-controlled, crossover study Duration ✓ After a two hour drive on the highway participants had a 15 minute break and consumed Red Bull or placebo before driving another two hours on the highway ✓ Then they repeated with no break and no Red Bull or placebo
- 10. Results ● Red Bull Energy Drink significantly improves driving performance and reduces driver sleepiness during prolonged highway driving ● Improvement in...
- 11. International Society of Sport Nutrition Position Stand on Energy Drinks ● Analysis of a systematic review of the literature on the effects of “energy drinks” on exercise and cognitive performance ● Measures ingestion prior to anaerobic and endurance exercise ● Including: o mood o reaction time o alertness
- 12. Results Anaerobic ● Many studies have been conducted within the past several years ● Forbes and colleagues study: ● Participants ● Results Endurance ● Alford and Colleagues Study ● Participants ● Results
- 13. Anaerobic ● Energy drinks consumed 45 to 60 minutes before exercise improves certain lifting Endurance ● Energy drinks consumed 10 to 40 minutes prior to aerobic exercise ● Caution at consuming too early before exercise Conclusion
- 14. Summary of the Study ● Reaction time, concentration, alertness, and subjective feelings of energy are important in many competitive activities o Most studies have reported improvements ● Consuming energy drinks 10 to 60 minutes before exercise can improve your performance ● Children and adolescents be cautious
- 15. More Research needed ● Need further study to demonstrate their safety and potential effects ● especially on adolescents and young adults ● The ergogenic value of caffeine on mental and physical performance has been well-established, but the potential additive benefits of other nutrients contained in energy drinks remains to be determined o need more studies
Editor's Notes
- adding a graph showing it is the fastest growing beverage industry
- going to add picture
- graph on this one
- picture of graph from study