Presentation on social media best practices by EMSL, a Dept. of Energy user facility, given to the National User Facility Organization annual meeting, June 2011.
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
Blending the Social and the Serious for Individual and Organizational Perform...Human Capital Media
The convergence of the economic environment and corporate talent challenges has led to the need for highly flexible corporate learning strategies. Can we provide a learning environment that accelerates development within the organization through leveraging expertise outside its boundaries? We will share our work in blending asynchronous content, live events, personal learning curricula and value-added social networking to provide a comprehensive and sustainable learning environment.
Nancy Keeshan, Executive Director, Duke Corporate Education Inc.
Stephen Mahaley, Director, Learning Technology, Duke Corporate Education Inc.
The document discusses digital, social, and mobile communication strategies. It addresses finding and participating in online communities, expanding brands across new platforms, and how to create successful creative communication. Successful communication is described as something that is memorable, inventive, organic, fosters relationships, inspires innovation, and unites people and ideas.
The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
There was almost unanimous agreement at the FS Forum in St Paul De Vence over the challenges facing the Financial Services Industry. They were described in four words: trust, reputation, transparency and engagement. There was also serious acknowledgement that the consumer has a vital role in helping the major brands from the industry to meet these challenges. There was a sense too amongst some of the delegates that in the words of Simon Clift the recent CMO of Unilever they felt “behind the consumer” and that this is a very uncomfortable place for a brand or organisation to be.
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
Blending the Social and the Serious for Individual and Organizational Perform...Human Capital Media
The convergence of the economic environment and corporate talent challenges has led to the need for highly flexible corporate learning strategies. Can we provide a learning environment that accelerates development within the organization through leveraging expertise outside its boundaries? We will share our work in blending asynchronous content, live events, personal learning curricula and value-added social networking to provide a comprehensive and sustainable learning environment.
Nancy Keeshan, Executive Director, Duke Corporate Education Inc.
Stephen Mahaley, Director, Learning Technology, Duke Corporate Education Inc.
The document discusses digital, social, and mobile communication strategies. It addresses finding and participating in online communities, expanding brands across new platforms, and how to create successful creative communication. Successful communication is described as something that is memorable, inventive, organic, fosters relationships, inspires innovation, and unites people and ideas.
The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
There was almost unanimous agreement at the FS Forum in St Paul De Vence over the challenges facing the Financial Services Industry. They were described in four words: trust, reputation, transparency and engagement. There was also serious acknowledgement that the consumer has a vital role in helping the major brands from the industry to meet these challenges. There was a sense too amongst some of the delegates that in the words of Simon Clift the recent CMO of Unilever they felt “behind the consumer” and that this is a very uncomfortable place for a brand or organisation to be.
The document outlines an agenda for a workshop on becoming a networked NGO, including introducing the concept of a networked nonprofit, mapping networks using social media, developing a social media strategy and policy, and designing action learning projects. Participants will learn practical tips for using social media effectively through presentations, exercises, and peer sharing to help strengthen their communications strategies and networks. The goal is for NGOs to implement small social media pilots and share learning to better leverage relationships and amplify impact.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
This document is a property of Microsoft Corporation.
Microsoft is defining a connected and forward-looking enterprise, the successful enterprise of the future.
How to implement Social technologies into the workplace to facilitate collaboration and improve communication both internally and with all stakeholders
The document discusses strategies for using social and professional networks in a cost-effective way for recruiting and resourcing. It recommends developing a social recruiting strategy with clear goals and metrics. It also suggests optimizing existing social assets, communities, and channels by embedding employee advocacy, using paid social media campaigns, and providing employees with simple toolkits and guidance for engaging on networks. The overall strategy is to move from organic to optimized use of social and professional networks for recruiting purposes.
The document discusses the primary features and benefits of social media. It outlines the four steps of social media engagement as volume, engagement, connection, and conversion. These steps form a continuous cycle to attract people, find influencers, have meaningful conversations, and convert interactions into business outcomes and reputation. The benefits of this cycle include increasing reputation and insights, building communities, and tailoring messages. However, errors could negatively impact the entire media engagement drive since the steps are interlinked without gaps.
Paul Harrison - Cost Effective Resourcing StrategiesEmma Mirrington
The document discusses strategies for using social and professional networks for cost-effective resourcing. It recommends developing a social recruiting strategy that articulates your employer brand and increases the size of talent communities. The strategy should include community engagement, optimizing social assets, content strategies, and paid social campaigns. It also suggests providing tools to help employees easily engage on networks and advocate for the company. Metrics should be used to actively monitor the effectiveness of the social recruiting efforts.
History of Interaction Design - Reprised - SCAD - 12Nov2008Dave Malouf
The document provides a history of the evolution of interaction design from its roots in human factors and human-computer interaction to modern practices. It traces how the field grew from a focus on usability evaluation to encompass design aesthetics, social interaction design, and experience design. It notes that interaction design remains an immature field that is still developing standardized practices and definitions, with collaboration between interaction designers and other fields like visual design still limited. However, the demand for interaction design continues to outpace the supply of trained professionals.
Smarter technologies will be embedded everywhere and know everything about us, adapting our environment based on our behaviors and preferences. This will impact organizational learning by providing unlimited access to information but potentially resulting in dislocated, incomplete learning without critical reflection. The solution involves facilitating individual and group sense-making through reflection, action, collection, creativity and collaboration supported by social networks.
Educators' roles may evolve to become trusted advisors who guide learners in establishing social networks and empower personal development. Building the future involves reframing concepts of learning, rethinking relationships with information, and reinvigorating practices to fulfill learning purposes.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
The document discusses how organizations can leverage social business tools to cultivate leadership, innovation, and collective intelligence. It notes that social networking is replacing email as the primary means of communication for many business users. Implementing social networks, blogs, wikis and other tools internally can boost performance, speed knowledge sharing, and attract top talent. Case studies show how social media has empowered employees at a telecom company and increased innovation at BP by crowdsourcing ideas. The key is to focus on culture change and enabling connections, communication, and content to develop creative leaders.
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
This document discusses how social network analysis can augment workforce insights by providing additional data about employees. It outlines how social media is growing exponentially and blurring internal/external boundaries. Social tools can provide insights into expertise location, influence, recommendations and more. Challenges include integrating diverse social data and ensuring it is transparent, discoverable, searchable and not locked in silos. Traditional workforce metrics can be transformed when infused with social data about aspects like employee sentiment, reputation, team productivity and knowledge contribution. Quick wins for using social data include identifying flight risks and information brokers to support succession planning, project management and other talent processes.
Online success in 4 steps step 1 visionPresent Media
This document provides guidance on developing an online vision in 4 steps. It defines a vision as having 3 elements: 1) looking 3-5 years ahead, 2) identifying relevant factors for the organization, and 3) defining the role of online. Developing a vision requires analyzing developments, trends, and the organization's policies to identify inputs. These inputs come from analyzing socio-cultural, economic, political, technological, ecological, and demographic factors, as well as trends in the target audience, sector, and online possibilities. The document is intended to help online professionals establish an effective online strategy by first developing a clear online vision.
Design Innovation for Group and Individual VolunteeringRandall Blair
Project was to research youth volunteering using a human centered design lens. By listening to and observing the needs of young volunteers and of the adults that support them in these activities, we can design a system that uses current and emerging technology to facilitate the administration and participation in group volunteering opportunities.
The document discusses how the Collins Center staff can utilize virtual leadership and web 2.0 tools to improve collaboration, disseminate information, and solve problems both internally and externally. It provides examples of current web 2.0 uses including websites, videos, and social media. It also discusses how to measure the ROI of social media through exposure, engagement, influence, and actions taken. The retreat aims to explore how to better position staff as virtual leaders and use online communities and tools.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
A workshop from Museums and the Web 2009.
This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address:
* The range of web-based social media available to museums.
* The issues that will arise in planning for such applications.
* How to anticipate/address such issues.
see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
A sustainable social media strategy requires coordination across multiple channels to extend reach while maintaining credibility and control over messaging. The strategy must leverage relationships built over time to engage each prospect through multiple personalized contacts. Content must be current, consistent and project a unified image while appearing spontaneous. Overall management is needed to monitor discussions and ensure only approved messages are conveyed. The strategy requires involvement from many credible sources coordinated by a social media expert familiar with both the platform and the institution.
The document outlines an agenda for a workshop on becoming a networked NGO, including introducing the concept of a networked nonprofit, mapping networks using social media, developing a social media strategy and policy, and designing action learning projects. Participants will learn practical tips for using social media effectively through presentations, exercises, and peer sharing to help strengthen their communications strategies and networks. The goal is for NGOs to implement small social media pilots and share learning to better leverage relationships and amplify impact.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
This document is a property of Microsoft Corporation.
Microsoft is defining a connected and forward-looking enterprise, the successful enterprise of the future.
How to implement Social technologies into the workplace to facilitate collaboration and improve communication both internally and with all stakeholders
The document discusses strategies for using social and professional networks in a cost-effective way for recruiting and resourcing. It recommends developing a social recruiting strategy with clear goals and metrics. It also suggests optimizing existing social assets, communities, and channels by embedding employee advocacy, using paid social media campaigns, and providing employees with simple toolkits and guidance for engaging on networks. The overall strategy is to move from organic to optimized use of social and professional networks for recruiting purposes.
The document discusses the primary features and benefits of social media. It outlines the four steps of social media engagement as volume, engagement, connection, and conversion. These steps form a continuous cycle to attract people, find influencers, have meaningful conversations, and convert interactions into business outcomes and reputation. The benefits of this cycle include increasing reputation and insights, building communities, and tailoring messages. However, errors could negatively impact the entire media engagement drive since the steps are interlinked without gaps.
Paul Harrison - Cost Effective Resourcing StrategiesEmma Mirrington
The document discusses strategies for using social and professional networks for cost-effective resourcing. It recommends developing a social recruiting strategy that articulates your employer brand and increases the size of talent communities. The strategy should include community engagement, optimizing social assets, content strategies, and paid social campaigns. It also suggests providing tools to help employees easily engage on networks and advocate for the company. Metrics should be used to actively monitor the effectiveness of the social recruiting efforts.
History of Interaction Design - Reprised - SCAD - 12Nov2008Dave Malouf
The document provides a history of the evolution of interaction design from its roots in human factors and human-computer interaction to modern practices. It traces how the field grew from a focus on usability evaluation to encompass design aesthetics, social interaction design, and experience design. It notes that interaction design remains an immature field that is still developing standardized practices and definitions, with collaboration between interaction designers and other fields like visual design still limited. However, the demand for interaction design continues to outpace the supply of trained professionals.
Smarter technologies will be embedded everywhere and know everything about us, adapting our environment based on our behaviors and preferences. This will impact organizational learning by providing unlimited access to information but potentially resulting in dislocated, incomplete learning without critical reflection. The solution involves facilitating individual and group sense-making through reflection, action, collection, creativity and collaboration supported by social networks.
Educators' roles may evolve to become trusted advisors who guide learners in establishing social networks and empower personal development. Building the future involves reframing concepts of learning, rethinking relationships with information, and reinvigorating practices to fulfill learning purposes.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
The document discusses how organizations can leverage social business tools to cultivate leadership, innovation, and collective intelligence. It notes that social networking is replacing email as the primary means of communication for many business users. Implementing social networks, blogs, wikis and other tools internally can boost performance, speed knowledge sharing, and attract top talent. Case studies show how social media has empowered employees at a telecom company and increased innovation at BP by crowdsourcing ideas. The key is to focus on culture change and enabling connections, communication, and content to develop creative leaders.
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
This document discusses how social network analysis can augment workforce insights by providing additional data about employees. It outlines how social media is growing exponentially and blurring internal/external boundaries. Social tools can provide insights into expertise location, influence, recommendations and more. Challenges include integrating diverse social data and ensuring it is transparent, discoverable, searchable and not locked in silos. Traditional workforce metrics can be transformed when infused with social data about aspects like employee sentiment, reputation, team productivity and knowledge contribution. Quick wins for using social data include identifying flight risks and information brokers to support succession planning, project management and other talent processes.
Online success in 4 steps step 1 visionPresent Media
This document provides guidance on developing an online vision in 4 steps. It defines a vision as having 3 elements: 1) looking 3-5 years ahead, 2) identifying relevant factors for the organization, and 3) defining the role of online. Developing a vision requires analyzing developments, trends, and the organization's policies to identify inputs. These inputs come from analyzing socio-cultural, economic, political, technological, ecological, and demographic factors, as well as trends in the target audience, sector, and online possibilities. The document is intended to help online professionals establish an effective online strategy by first developing a clear online vision.
Design Innovation for Group and Individual VolunteeringRandall Blair
Project was to research youth volunteering using a human centered design lens. By listening to and observing the needs of young volunteers and of the adults that support them in these activities, we can design a system that uses current and emerging technology to facilitate the administration and participation in group volunteering opportunities.
The document discusses how the Collins Center staff can utilize virtual leadership and web 2.0 tools to improve collaboration, disseminate information, and solve problems both internally and externally. It provides examples of current web 2.0 uses including websites, videos, and social media. It also discusses how to measure the ROI of social media through exposure, engagement, influence, and actions taken. The retreat aims to explore how to better position staff as virtual leaders and use online communities and tools.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
A workshop from Museums and the Web 2009.
This half-day workshop will explore the use of social media (blogs, wikis, digital stories etc.) to support museum communication. The workshop will address:
* The range of web-based social media available to museums.
* The issues that will arise in planning for such applications.
* How to anticipate/address such issues.
see http://www.archimuse.com/mw2009/abstracts/prg_335002068.html for full details.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
A sustainable social media strategy requires coordination across multiple channels to extend reach while maintaining credibility and control over messaging. The strategy must leverage relationships built over time to engage each prospect through multiple personalized contacts. Content must be current, consistent and project a unified image while appearing spontaneous. Overall management is needed to monitor discussions and ensure only approved messages are conveyed. The strategy requires involvement from many credible sources coordinated by a social media expert familiar with both the platform and the institution.
The document provides guidance on developing effective social media strategies. It recommends starting with discovery of the target audience and their perceptions, then defining insights and key messages. The strategy should develop by selecting platforms, teams, and influencers, and deliver content while continuing to listen, learn, and engage the community. The goal is to participate in online conversations and build relationships, rather than simply marketing to customers, by providing value and joining discussions about one's business.
Social media provides opportunities for non-profit organizations to connect with potential volunteers, donors and supporters interested in their cause. It allows for cheap and accessible promotion of projects and engagement with audiences. Research shows the greatest opportunities are with people aged 30-49, as Australians spend on average seven hours per month on social media platforms like Facebook, YouTube and Twitter. To be effective, non-profits must engage audiences, participate in conversations, offer useful information and allow people to contribute - focusing on audience needs rather than hype. Different social media suit different communication goals like building relationships, measuring engagement or facilitating donations.
The document outlines strategies for effective social media use by NGOs. Day 2 of the workshop focuses on developing an integrated social media strategy. The agenda includes introducing principles of effective social media, inspiring success stories from other NGOs, and creating a strategic presence and content strategy. Key principles discussed are aligning social media with communications objectives and audiences, monitoring networks to understand people and conversations, and integrating social media as part of an overall communications strategy across multiple channels. Success is defined as increasing membership, garnering attention, passing policies, and collaborating with partners.
Social Media Engagement - Irene Zalami presentation at Figaro DigitalARC Science
Two thirds of Britons and Americans do not want to engage with brands on social media. The document discusses improving social media engagement by placing strategy before tactics and addressing the five P's of engagement: proposition, people, being provocative and personal, policies, and process. It provides an example of how Cass Business School improved student engagement through a strategic social media approach.
This document discusses corporate communication in the digital context. It outlines the objectives of teaching public relations skills, including enabling students to work as PR professionals and develop strong communication abilities. The document then discusses trends in media consumption, such as people getting information from multiple sources and requiring repeated exposure before believing information. It also outlines the social media ecosystem and risks to reputation online. While two-way symmetrical communication is ideal in social media, true dialogue is difficult due to the scale of online conversations and organizations' inability to respond to all users. The document concludes by listing the expected outcomes of the course in public relations skills.
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
Using social media to enhance hei reputation finalJohn Tibbitt
This document discusses the effective use of social media by higher education institutions and academics. It outlines various social media platforms that can be used, such as Facebook, Twitter, blogs and YouTube. The benefits of using social media include creating awareness, engaging stakeholders, monitoring responses, sharing ideas and building networks. It provides tips for developing an effective social media strategy, including producing quality content and linking to other media. Finally, it discusses ways to assess the impact of social media use, such as tracking follower numbers, retweets, reach and engagement on platforms like Twitter and Facebook.
The Socially Integrated Enterprise: Organisations or Communities? The new Col...OpenKnowledge srl
The document discusses how organizations are transforming into socially integrated enterprises by embracing social media and online collaboration. It suggests that organizations must cultivate trusted relationships through social networks in order to drive innovation, marketing, and workforce effectiveness. A socially integrated enterprise engages employees and customers through transparent and nimble social interactions in order to deepen relationships and generate new ideas faster.
1. The document discusses the implications of social media for Israel educators, outlining 5 rules for using social media effectively: focus on adding value, be authentic, prepare for constant change, recognize shifts in power structures, and view it as an attention economy.
2. It provides examples of how schools can adapt teaching and learning models to be more collaborative, student-centered, and facilitated through social media tools like mobile apps, online communities, and virtual worlds.
3. The key is to identify audience goals, develop strategies and choose technologies to build community and measure success in an environment of constant change.
Social media in higher education and business – what can we learn?Miia Äkkinen
Social media in higher education and business - what can we learn? Presentation on November 24, 2011 at seminar "Future challenges in learning and knowledge transfer" organized by project Nordic Knowledge on the Web, a co-operation project between universities in Vaasa, Finland, Umeå/Sweden and Bodö/Norway.
The document is a study on social media governance in 2011 that surveyed 596 communications professionals in Germany, Austria, and Switzerland. The key findings from the study include:
1) Social media is increasing the workload of PR professionals, with over 60% feeling increased daily pressure and 30% feeling they cannot accomplish the extra work required.
2) While communications professionals use social media more than the general public, only 22.8% consider their expertise to be high, indicating a need for more training.
3) 71.3% of organizations are now actively using social media, up from 54.3% in 2010, but below original expectations, as 28.7% are still not active.
4
Empirical study reporting on the expertise, structures and strategies of companies, governmental organisations and non-profiut organizations communicating on the social web. Academic research conducted in Germany, Austria and Switzerland. A total of 596 corporate communication managers were surveyed.
This document discusses how different generations use social media and its implications for HR. It finds that while younger generations grew up with technologies like social media and video games, older generations are increasingly adopting social media on mobile devices. The document outlines how companies can use social media across generations for recruiting, employee engagement, training, communication and other HR functions. It provides statistics on generational use of sites like Facebook, LinkedIn, and YouTube and promotes developing a social media strategy tailored to different audiences.
Amp Agency - The Psychology of Social - February 2012Steven Duque
This document discusses the psychological and sociological motivations behind social media usage. It begins by defining social media as web-based tools for communal interaction between people and brands. It then explores John Bowlby's theories of human connection and attachment, explaining that humans have a universal need to form close, affectionate bonds due to evolving in social groups, which social media now facilitates. The growth of social media is also examined through data on search volume, news references, and patent activity.
This document provides guidance on creating a social media strategy map for an organization. It discusses establishing objectives, understanding the target audience, integrating social media with other communications efforts, addressing any needed culture changes, assessing staff capacity, selecting appropriate tools and tactics, measuring results, and taking an experimental approach with iterative improvements. The document emphasizes starting small, learning from successes and challenges, and continually refining the strategy over time based on feedback and examples from other organizations.
4. What’s the point?
People now spend more time on social
media sites than on email, according to
Nielsen
Social media sites have a higher
visibility than an institution’s web site
or email list
Requires a shift in thinking, focus and
resources
“What starts online moves offline, and what starts
offline goes online. Online and offline life are inherently
connected. They’re not separate worlds.”
Keith Hampton, Sociologist
University of Pennsylvania
4
5. Rapidly changing landscape
brings new opportunities & challenges
Opportunities
Integrate with and enhance overall
marketing strategy
Speak directly with audiences –
authentically
New way of reaching scientists, clients
and employees
Challenges
Be realistic in ability to control message
Managing additional workload
Have & stay focused on a strategy
Understand different expectations in
social media realms for authenticity,
transparency, and no ‘marketing speak’
5
6. Benefits of social media outreach can
far outweigh time & cost investment
Generate relationships through
dialogue
Recruit employees (and users)
Build brand reputation
Engage your staff
Connect with key organizations
Gather intelligence – on competitors,
clients, stakeholders, reporters
It’s not going away – engage and
experiment now.
6
7. Platforms commonly used by Dept.
of Energy user facilities
Facebook
Two-way dialogue
Users are 35-54 years old
Majority have bachelors or graduate degree
Twitter
Immediacy
Target an audience; most users follow a
brand
Intelligence gathering by following others
LinkedIn
Target audience via professional networks
Raise visibility through groups
YouTube
Flickr
7
9. EMSL’s social media presence: Grow
deliberatively & part of overall strategy
Goal:
Build awareness
Generate dialogue
Not to bring in new users
Developed social media strategy
Best practices for tone, content,
frequency
Surveyed EMSL users to identify
April 2010 EMSL User Survey most use platform(s)
9
10. EMSL implemented strategy one
platform at a time
Facebook
Launched in spring 2009
More than 1,300 ‘fans’ in two years
Enables two-way dialogue
Highlight jobs, science, calls for
proposals, and our people
YouTube
Solid channel for leveraging other
activities
Recycle internal communications videos
Flickr
Limited ROI but also limited investment
What’s next: ResearchGate, LinkedIn
10
11. EMSL social media campaign: Science
Art Contest builds engagement
Goals
Draw new Facebook fans
Engage staff and users
Build out content on nascent Flickr site
Generate new images for marketing needs
Facebook served as hub for images, activity
People’s Choice
Posted images on Flickr
Results
90 entries
Nearly 600 ‘likes’ to People’s Choice contest
on FB
More than 300 views to Flickr page
2010 Science Art Winner
11
12. ARM and JGI – Other robust social
media efforts by DOE user facilities
12
13. How to dive into social media
Gather data – what do your users want?
Understand changing expectations of
conversation & dialogue
Identify a social media ‘guru’
Integrate with other activities to ensure
maximum leveraging
Don’t be afraid to abandon a plan or
redirect it
Stay flexible because the landscape
continues to change
13