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John Tibbitt
Hon Senior Research Fellow, University of Glasgow
Policy Analyst, PASCAL International Observatory
Aims
                                    What can social media deliver
                                     in this context?
                                    How do social media fit
Promoting the work of both           alongside more conventional
the HE institution and its staff
                                     approaches?
                                    How to use social media
                                     effectively?
                                    How to assess impact?
Social media platforms
Facebook        Blogs
Twitter          Wordpress
Linkedin         Blogspot
Youtube          Academia


E-newspapers     Web forums
Why use social media?
HEIs
 Creating awareness – breaking news and commentary
 Engaging with partners, customers & other
    stakeholders – responding to customer requests
   Monitoring – learning about users’ response to HEI
    provision
   Learning from others – sharing good practice
   Rapid response to emerging issues
   Market testing
   Extending access and participation
Why use social media?
Academic centres and staff
 Creating awareness of work
 Targeting distribution of news
 Monitoring a field of knowledge
 Sharing ideas and work in progress
 Network building
 Engaging with audiences outside instituions
 The ‘public academic’
Effective use
 Develop a strategy
 Develop a style
 Quality content
 Link to other media
 Get organised
Organising tweets
Assessing Impact
Twitter                 Facebook
 Numbers/profiles of    Numbers/profiles of fans
  followers              Reach
 Retweets /mentions     Engagement
 Direct messages
 Lists
Twitter interactions
Tweet stats
Reach
More
 Social media for in business, see for example McKinsey
 Quarterly
 http://www.mckinseyquarterly.com/Marketing/Digital
 _Marketing/Demystifying_social_media_2958

 Guide to social mobility for teaching research and
 impact, see LSE blog
 http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/
 29/twitter-guide/
Thank you for listening
Twitter joke!

Tweet and Retweet are in a boat. Tweet falls out.
Who is left? Retweet.

John.Tibbitt@gla.ac.uk
PASCAL on-line
 Website: www.pascalobservatory.org
 Twitter: www.twitter.com/obspascal
 Facebook: www.facebook.com/Pascalobservatory
 E-papers:
 OBSERVATIONS: www.bit.ly/qOMppe
 OBSERVATIONS Weekend: www.bit.ly/pyJXUq

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Using social media to enhance hei reputation final

  • 1. John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory
  • 2. Aims  What can social media deliver in this context?  How do social media fit Promoting the work of both alongside more conventional the HE institution and its staff approaches?  How to use social media effectively?  How to assess impact?
  • 3. Social media platforms Facebook Blogs Twitter  Wordpress Linkedin  Blogspot Youtube  Academia E-newspapers  Web forums
  • 4. Why use social media? HEIs  Creating awareness – breaking news and commentary  Engaging with partners, customers & other stakeholders – responding to customer requests  Monitoring – learning about users’ response to HEI provision  Learning from others – sharing good practice  Rapid response to emerging issues  Market testing  Extending access and participation
  • 5. Why use social media? Academic centres and staff  Creating awareness of work  Targeting distribution of news  Monitoring a field of knowledge  Sharing ideas and work in progress  Network building  Engaging with audiences outside instituions  The ‘public academic’
  • 6. Effective use  Develop a strategy  Develop a style  Quality content  Link to other media  Get organised
  • 8. Assessing Impact Twitter Facebook  Numbers/profiles of  Numbers/profiles of fans followers  Reach  Retweets /mentions  Engagement  Direct messages  Lists
  • 11. Reach
  • 12. More  Social media for in business, see for example McKinsey Quarterly http://www.mckinseyquarterly.com/Marketing/Digital _Marketing/Demystifying_social_media_2958  Guide to social mobility for teaching research and impact, see LSE blog http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/ 29/twitter-guide/
  • 13. Thank you for listening Twitter joke! Tweet and Retweet are in a boat. Tweet falls out. Who is left? Retweet. John.Tibbitt@gla.ac.uk
  • 14. PASCAL on-line  Website: www.pascalobservatory.org  Twitter: www.twitter.com/obspascal  Facebook: www.facebook.com/Pascalobservatory  E-papers: OBSERVATIONS: www.bit.ly/qOMppe OBSERVATIONS Weekend: www.bit.ly/pyJXUq