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EMPLOYER
BRANDING
as a solution to retain

TOP TALENTS
WELCOME TO THE

XIX ANNUAL
MICRO MANAGEMENT
CONFERENCE
EMPLOYER
BRANDING
as a solution to retain

TOP TALENTS
TOP performing workforce
is bringing HIGHEST returns
what makes your EMPLOYEES
being TOP PERFORMING EMPLOYEES ?
TOP PERFORMING EMPLOYEES
to sum it up…

it’s how you build your

Employer Branding Strategy
Employer branding

Employer Branding
is a sum of company's efforts
towards staff regarding
Recruitment. Development.
Retention.
Employer branding

Employer Branding Ladder
Employees’ trust and devotion to the goals and
values ​of the company, which are manifested in
the desire to work better

Satisfaction

Former
Employees
Current
Employees

Internal Brand

Employees’
Loyalty

Engagement

HR brand
Prospective
Employees

Satisfaction
External Brand

Applicants’
Loyalty
Brand
understanding
what is your company

doing towards
these micro factors?
№

Important influence of strong Employer Brand

Responses

1 Our performance within last 6 months grew over 35%

72%

2 Strengthened talent capacity (better candidates, better
employees)

67%

3 Overall growth in business KPIs

53%

4 Growing corporate reputation increased shared business
value
5 HR department’s role is considered more strategic

47%

6 Growing demand on products/services

35%

47%

provided by McKinsey, 2010
what do we execute

to reach this?
Employer branding

we design
Corporate
culture

Selection

solutions for your
Induction

Learning

Communication
How many of your employees

resigned within last year?
Employer branding

We promise to reduce it twice
before project
implementation

after project implementation

7%
0%
26%

31% Engaged

Engaged
Disengaged
Resisting
74%

NPS: 45,4

Disengaged
Resisting
61%

NPS: 23,1
How many of your employees
are procrastinating at work?
Employer branding

We promise to increase
performance

Before project
After project

employees performance before and after project
do you enjoy your work?
How many of your employees

do enjoy their work?
we promise
engagement
Helen Korotchenko
Employee Engagement Specialist
Tel: + (420) 775 379 213
Email: elenkorotchenko@gmail.com

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