This empathy map documents the problems a student faces in transitioning from school to work, including difficulties finding relevant job openings, unclear or broad job descriptions, and lack of connection between students and potential employers. The student feels lost, confused, and incapable when searching job databases and newspapers. She wants an easy and secure way to find entry-level positions tailored to her interests and experiences to ease the school-to-work transition.

1. Empathy map

2. EMPATHY MAP

3. Problem/ need with a school-to-work
transition
• SAY
– It is hard to find the time to see all of the open positions
– Some positions are described too broad
– When i am searching for open positions I loose a lot of time
– Some job search engines do not offer entry level jobs
– Most search engines do not show me the jobs that would interest me
– Newspaper ads for open positions are rare
– Newspaper ads for open positions are not interesting
– Newspaper ads for open positions are not for my entry level
– I can not find the right job that would interest me with a few klicks
– I would like to have a possibility where ii could click my interest and experiences so I can get
offers perfect for my studies
– I would like to know how much the wage would be
– What do they need from me, when I want to apply?
– Some ads in newspapers are confusing, they all look so different
– Search engines are a good choice for me, but sometimes too complicated

4. Problem/ need with a school-to-work
transition
• DO
– ** no chance for observation

5. Problem/ need with a school-to-work
transition
• THINK
– That the search for a job should be open (all information should be
shown) so that itr would be gender equal
– That there should be easier ways to find a job nowadays
– Wonders why there is no connection between peeple today, also in
the Internet/ social network area
– Believes that she as a person with her interests should count as well
– That the newspaper style is out of fashion but the IT style is confusing
– Nobody prepares me to go from studying into the job
– Thinks that are more jobs for woman out there
– Thinks that there should be a connection to the business world during
her studies
– Believes that there should be equal wages (gender)
– Thinks that all information should be shown in the same way in online
ads

6. Problem/ need with a school-to-work
transition
• FEEL
– Lost with all the information, I can not find the right filters
– Unhappy with the possible position, not enough options
– Unsatisfied with the arrangements of information
– Confused wth all the different buttons
– Angry because it all goes the IT way nowaadays
– Sad that there is not any more about her interests
– Feels alone because the connections to others is lost, no mentor
– Feels pressured by family and friends
– Is afraid to fail, and not to find a job
– Feels uncapable to choose between the open positions (where
is the difference)

7. PROBLEM STATEMENT
• A young (for this education level), goal-
oriented, ambitious, not- internet/IT savvy
female student needs an easy usable, fast and
secure way to find open positions that fit
perfect to her interests and experiences.