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Empathy map & problem statement assignment school-to-work transition

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Empathy map & problem statement assignment school-to-work transition

  1. 1. School-to-work Transition Empathy Map & Problem Statement Assignment Gabriel R. Lucas Design Thinking Action Lab August 2013
  2. 2. Empathy Map: Interview preparation • The interview lasted about 1 hour covering questions on the topics listed below. Career options and work expectations Context: Pre-university, course choice Looking for a job, preparing and being interviewed Hiring process feedback Role of universities in the school-to-work transition, what should be better? Legend - Topics covered in the interview
  3. 3. STAKEHOLDER – Who was interviewed? M.S., 22 years-old, is a psychology graduate student, is in the penultimate year. She’s a person full of energy, curiosity to learn and has facility to build relationships. So far, had 3 internships experiences during college, and only one of them met their professional expectations.
  4. 4. One of the things that influenced my university course was Law & Order. Other was what my mother talked about it! I’m a relational person! I’ve always had curiosity about human behavior! Until high school, I thought about doing another courses, but they were always related to people Philosophy classes helped me to choose psycology course! If I hadn’t chosen psychology, I would have done physiotherapy! My school had no work on career guidance! Sometimes, a doubt hits me if I have all the skills to pursue that profession! Insecurity during this selection process hits everyone, isn’t it? Maybe I should have done vocational guidance, but it wouldn’t change my choice! I believe I know very well my career options. There are many! The disciplines of the college undergo these career options. But some areas are elective, so those who do not want, does not get to know these options very well. I talk about career options with my teachers, intern colleagues and other known people. I always looked for them spontaneously, I’m curious, that happened naturally. I chose an work area that in addition to being interesting, is one that has better payments. Money weighs in choice. I do not want a profession that does not have financial security. Is not decisive, but it weighs. There are specific areas within organizational psychology that would like to know more, such as coaching. Everyone I know feel that my course in college are lacking knowledge about how the psychology happens the organization. The focus of the colleges, my included, is still clinical psychology. In college, in no area you come out ready to work in the area. You go out with general notions of how to think. I ended up learning much of it on the internships. There is a gap between what college teaches and what happens in business. Different situations happens in the real world! The internship I am now doesn’t motivate me. There is nothing to do with anything what I learned. I hope I get another opportunity soon that has more to do with what I want. I hope to contribute with my experiences at work and that I learn through new experiences. Most of my colleagues expects it too - some of them just want to make money and period. One of my internships was very worthwhile. I was amazed! It was passionate. I knew I wanted to do that for the rest of my life! Empathy Map: SAY / DO Optional (Quotes & Observations) I had no great difficulty in integrating in the workplace during my internships, because I’m very relational. But it happened that I did not adapt to the culture of the company!
  5. 5. In search for a job, I usually look for people who are already working and deliver my CVs. I also register it directly on the companies' websites. Writing my CV was a little confusing. I confess I was insecure. I talked with friends, but never compared to anyone. My father helped me with that. It would be nice to know what people who select are looking for! I think companies that only selects nominees does not give a chance to hire people who can be very talented! In my first interview I tried to go dressed accordingly, to be concentrated and be myself! The interview setting is bad! You get in the waiting room with others who are competing for the same position thinking “would I be the one?". What helps me is being confident, knowing that I am able to do it! Many companies never returned! Most just don’t. And this is something that I have for me, if I work with hiring it will be return either by email or by phone! It is a terrible thing not to receive feedback! I think the company loses the credibility of the HR work not to return! No need to call! At least send an email warning! Any type of communication is valid! No need to spoil the candidate, but must notify! If change its mind, the company can call back the candidate to the process! It is best to communicate more than no communication at all! In my opinion, the market lacks transparency! Nobody cares about the other. It's complicated, you can’t give feedback one by one but the image of the company that does not give it loses credibility for me! I've felt treated unfairly in a hiring process in the past. Sometimes you do not receive direct feedback, but gets by another person in the company in a informal way. It’s worse! When I receive an email from the company with the feedback of the process I feel the most important person in the universe! Seriously! And I give credibility to this company! You can not give specific feedback, have specialized professionals for it is not the role of the company for that. But an email if it was approved or not! It costs nothing! In my course, colleges should better distribute the focus among the future career options! It still focuses so much on clinical psychology! The college could help in skills development such as self-confidence, how to behave at work, this sort of thing. Today, I think this learning area is very poor. College leaves much to be desired in that! There had to be initiatives to prepare for the market. Things like relationship with your boss, can only be learned in practice. Each boss is a different boss. The basics you have to know: respect, subordination. But how will be the day-to-day you learn only in practice. In my opinion, the college does not see it’s role in developing behavioral skills. The college prepares you well on the technical side. But the rest you have to figure out on your own! Empathy Map: SAY / DO (Optional) At first, I was seeking work on the first years of college and found that they only hired people from 3rd year an so on.
  6. 6. Empathy Map: THINK / FEEL (Inferences) M.S. choice for psychology was influenced both by the culture environment she was inserted, her family and interest of human behavior. Her way of being relational also influeced her potential choices. She does not have a lot o doubts, even considering that she was insecure sometimes during this process! She knows what career options she has by what she heard throught university disciplines and known people that work in the field. But did not have the chance to try most of its options in a pratical way! Her university does not helped to know professionals of different areas, except for its own teachers. Her university does not value equally the different fields of psychology. It’s focus is on clinical psychology. To know other fields, the student has to look over elective disciplines or find it another way! Internships are a good way to find out what field the students would enjoy most. The quality of internship are diverse. Some of them is very good and really helps students to learn about the field. Others have no application of the are – usually these companies are looking for a cheap workforce to work on administrative positions. Her univesity program are not able to cover a pratical way of whats happens in the work environment. It’s program tend to be theoretical. Money is not the first thing, but weights on the choice of what to do in the school-to-work transition. What most matter when thinking about work is the chance to learn and have new experiences. Usually, the professional market requires experience. At the same time, most of companies only hire after 3º year of university. A lot of students just don’t know how his first interview would be. Don’t know how to dress, what to speak of. The same happens when writing it’s CV. In general, the university does not talk about this. Interview setting does not help students / candidates to be theirselves. Interview feedback process of most companies is a bad experience for students. Most just does not give any feedback! This hurts its reputation with the students also when they are being customers of its brands. Interview feedback process is important and could be easily done by companies. Candidates appreciate tee feedback. Interview process should have more transparency! Colleges could have a skill development program to help students perform better during interviews and the adaption process. Colleges could present better the different possible career paths. Colleges should present what is expected for new employees. Universities should have a closer relation with companies. Colleges could antecipate what kind of things students will be dealing in their first job experinces such as boss relationships and team work. Inferences marked with this red star was used as a direct insight to build the problem statement presented in the next slide
  7. 7. PROBLEM STATEMENT M.S. needs a way to better understand the work organization environment, it’s opportunities and it’s expectations from their prospective employees in order that she can adapt rapdly in university-to- work transition stakeholder need Insight based on inferences marked with red star previous slide
  8. 8. Gabriel R. Lucas Design Thinking Action Lab August 2013 Thanks!

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