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Design Thinking Action Lab
Assignment by Diego Dalmaso
I interviewed MARIA (fictitious
name) about her entrance at the labor
market at Belém - PA - Brazil.
She’s finishing her undergraduation
in social communications and just got
a job on the area of social media
content production.
EMPATHYMAPSAY
“In my conception, that
[work] experience just comes
to add on everything I
learned these last years.”
“Because, actually, all these years
were nothing more than a preparation
to that moment’s arival.”
“I don’t think I’d have problems
on finding a job. Maybe in my area
I would, but not in general. I’m
proactive and interested.”
“It’s always good to work on what
we know to do, or in someway we
have knowledge. But I think we
should give us opportunity of
knowing new ways.”
“I’m anxious!”
“I wouldn’t say I’m afraid,
I’d say I’m apprehensive.”
“But the labor market in
Belém is too complicated
nowardays. It’s necessary
to have contacts.”
“It’s a way
of showing
what I’m able
to do.”
•	She was confident on what she knows how to do.
•	She was sincere about what she doesn’t.
•	She is ready to learn more and she made it clear.
•	She got the job.
EMPATHYMAPdo
I had the opportunity to
watch part of the job
interview of Maria.
She thinks the labor
market is closed to
new people who doesn’t
have contacts.
She thinks it’d be nice to
give herself a opportunity of
trying another working field,
different from what she
studied in the university.
EMPATHYMAPthink
confidence
curiosity
will
anxiety
	apprehension
EMPATHYMAPfeel
SHE FEELS...
ProblemStatement
MARIA needs a way to TRY HERSELF ON
NEW FIELDS OF WORK because SHE’S
CURIOUS ABOUT WHAT SHE’S ABLE TO DO
BEYOND WHAT SHE STUDIED FOR.
MARIA needs a way to OVERCOME THE
NEED OF CONTACTS IN THE LABOR
MARKET TO GET A JOB because AS A
NEWLY GRADUATED, SHE HAVEN’T GOT
THEM, YET.
1
2
INSIGHTS
1
2
Create a website to register the students
with special fields to every area and also
some personal fields to make it easier to
companies to find the professional they nedd,
even if he/she is on the school, yet.
Create a free service of “blind working”.
People will be able to try new works, for a
day or a week for example, according to their
profile. The differece is that they will
only know what’s the job when they arrive to
work, as the employer will only know who’s
coming to work at that day.
Thanks for looking!
What to change ideias about it?
Just email me, so!
diegodmartins@yahoo.com.br

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Empathy map assignment

  • 1. Design Thinking Action Lab Assignment by Diego Dalmaso
  • 2. I interviewed MARIA (fictitious name) about her entrance at the labor market at Belém - PA - Brazil. She’s finishing her undergraduation in social communications and just got a job on the area of social media content production.
  • 3. EMPATHYMAPSAY “In my conception, that [work] experience just comes to add on everything I learned these last years.” “Because, actually, all these years were nothing more than a preparation to that moment’s arival.” “I don’t think I’d have problems on finding a job. Maybe in my area I would, but not in general. I’m proactive and interested.” “It’s always good to work on what we know to do, or in someway we have knowledge. But I think we should give us opportunity of knowing new ways.” “I’m anxious!” “I wouldn’t say I’m afraid, I’d say I’m apprehensive.” “But the labor market in Belém is too complicated nowardays. It’s necessary to have contacts.” “It’s a way of showing what I’m able to do.”
  • 4. • She was confident on what she knows how to do. • She was sincere about what she doesn’t. • She is ready to learn more and she made it clear. • She got the job. EMPATHYMAPdo I had the opportunity to watch part of the job interview of Maria.
  • 5. She thinks the labor market is closed to new people who doesn’t have contacts. She thinks it’d be nice to give herself a opportunity of trying another working field, different from what she studied in the university. EMPATHYMAPthink
  • 7. ProblemStatement MARIA needs a way to TRY HERSELF ON NEW FIELDS OF WORK because SHE’S CURIOUS ABOUT WHAT SHE’S ABLE TO DO BEYOND WHAT SHE STUDIED FOR. MARIA needs a way to OVERCOME THE NEED OF CONTACTS IN THE LABOR MARKET TO GET A JOB because AS A NEWLY GRADUATED, SHE HAVEN’T GOT THEM, YET. 1 2
  • 8. INSIGHTS 1 2 Create a website to register the students with special fields to every area and also some personal fields to make it easier to companies to find the professional they nedd, even if he/she is on the school, yet. Create a free service of “blind working”. People will be able to try new works, for a day or a week for example, according to their profile. The differece is that they will only know what’s the job when they arrive to work, as the employer will only know who’s coming to work at that day.
  • 9. Thanks for looking! What to change ideias about it? Just email me, so! diegodmartins@yahoo.com.br