Kelly feels insecure about transitioning from school to work because she is scared of the tight job market and lack of opportunities. She thinks the only way to feel self-sufficient is to find stable employment through an internship, MBA program, or family business. However, Kelly feels unprepared and uncomfortable due to the bad economy, which influences people's moods and makes young people unaware of or afraid of entrepreneurial options beyond traditional jobs or education.

1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
scared of the market
competition is tight
looking for nice job and good salary
job that offers good life quality
want to be self sufficient
look for internship
apply for MBA
work for family business
Kelly is unsure of school - work
transition
overcome her fears and
insecurities and look beyond
she thinks the only way out
is to find a job.
1. She thinks the only way out
is to find a job.
2. Bad economy incluences
on people’s mood
3. Young people are not
aware of Entrepreneurship (or they
just might be afraid)
4. End of school means finding
a job right after.
5. Maybe school is not enough
or good enough to prepare
students for the market.
6. NOGs are seen as paid job.
ask for advice from friends and family
lack of jobs
apply for NOG jobs
leave the city or country
not well prepared
bad economy
unconfortable
unsure unsecure