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Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
A graduate MBA student get work experience employers are looking for graduates
with work experience.
George Mburu Nyambura
MBA STUDENT
(No work experience,
BSc Information Systems,
[current]MBA Finance)
- No employer is hiring graduates with no experience
- There are many graduates already and the only way to get
ahead is to go back to school
- There is no guarantee that after the MBA there will
be employment
- The government should create more job opportunities
for the youths in the country
- Schools should encourage and train
entrepreneurship
Part time jobs and internship postings at the
undergraduate level are critical for preparing
the students for the real world.
Take evening classes and get some part time job
or seek internship during the day to acquire the
required experience
It is unfair for employers to ask for 3 - 5 years
experience. Its a catch 22 situation, to get a job,
you need experience, to get experience, you
need a job.
What’s a graduate to do? :(
Schools need to change the conventional
teaching methods. Entrepreneurship is key
and it’s about time someone did something
about it.
Employers on the other hand need to offer
internship to graduates in order to give
them experience.

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Empathize and Define

  • 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 A graduate MBA student get work experience employers are looking for graduates with work experience. George Mburu Nyambura MBA STUDENT (No work experience, BSc Information Systems, [current]MBA Finance) - No employer is hiring graduates with no experience - There are many graduates already and the only way to get ahead is to go back to school - There is no guarantee that after the MBA there will be employment - The government should create more job opportunities for the youths in the country - Schools should encourage and train entrepreneurship Part time jobs and internship postings at the undergraduate level are critical for preparing the students for the real world. Take evening classes and get some part time job or seek internship during the day to acquire the required experience It is unfair for employers to ask for 3 - 5 years experience. Its a catch 22 situation, to get a job, you need experience, to get experience, you need a job. What’s a graduate to do? :( Schools need to change the conventional teaching methods. Entrepreneurship is key and it’s about time someone did something about it. Employers on the other hand need to offer internship to graduates in order to give them experience.