This document discusses how empathy can be applied to design processes, team environments, and business models in order to succeed. It provides diagrams showing the relationships between concepts like emotional reaction, reflection, discovery, and deployment of empathy. Empathy is positioned as important for survival, social cognition, pro-social behavior, and applying it beyond just users to things like design processes, teams, and overall business models.

1. Succeed through Empathy
How to apply empathy to the design process, the team
environment and the business model

2. It’s all about
S u r v iv a l

3. Lust Fear
E mp a thy
Anger Calm

4. Social cognition
E mp a thy Pro-social behaviour
Emotional reaction

5. Acknowledge
E mp a thy React
Reflect

6. Discover
E mp a thy Deploy
Define

7. Open
R e la t o S o c ia liz
r er
Indirect Direct
T h in k e D ir e c t o r
r
Guarded

8. Key Costumer
activities relations
Key Value Market
partners proposition segments
Key
Channels
Resources
Cost structure Revenue stream

9. Succeed through empathy
Applying it to more than just users.
But also to:
T h e d e s ig n
proc e s s
The te a m
e n v ir o n m e n t
T h e b u s in e s s
mode l

10. Thank you for your empathic attention!
#birgitgcom #sorenmuus