The document outlines a 1-day training course on basic Google Adwords and pay-per-click (PPC) advertising. The training covers 10 modules that include analyzing keywords and products, setting up campaigns on Google Adwords, Yahoo, and Bing, optimizing landing pages, using the search and display networks, bid strategies, writing effective ads, tracking conversions, and using management tools. The goal is to teach attendees how to effectively set up and manage PPC campaigns to drive online traffic and sales.

1. 1 Day Basic Google Adwords & PPC Training
Module 1: Analysis
ANALYSE WHICH OF YOUR PRODUCTS AND SERVICES SELL WELL ONLINE
 Market Analysis
 Demographic Analysis
 Keyword Research
 Negative Keywords
 Niche Keywords
 Converting Keywords
 Buying Indicators
 Local vs. Global Advertising
Module 2: Buying Traffic or Top PPC Engines
SOME PRODUCTS PERFORM GREAT ON GOOGLE, BUT OTHERS DO BETTER ON YAHOO OR MSN
 Google Adwords
 Yahoo Overture
 Microsoft Bing
 Facebook
 MySpace
 Other important PPC traffic sources
Module 3: Landing Page Optimisation
PPC SENDS YOU VISITORS – THE LANDING PAGE TURNS THEM INTO CUSTOMERS
 Landing Page must haves
 Laser Targeting
 Split Testing Landing Pages
 Google Conform Pop-Ups
Module 4: The Search Network
IS YOUR PRODUCT / SERVICE SUITABLE FOR THE SEARCH NETWORK?
 When to Use the Search Network
 What To Sell Using the Search Network
 Preferred Listing Spots in The Search Network
Module 5: The Display Network (former Content Network)
IS YOUR PRODUCT / SERVICE SUITABLE FOR THE CONTENT NETWORK?
 When to Use the Display Network
 How to Sell Using the Display Network
 Mobile Ads
 Banner Ads
 Video / TV Ads
Google AdWords Training by PPC Trainer
Mail: info@ppctrainer.com
Web: http://www.ppctrainer.com

2. 1 Day Basic Google Adwords & PPC Training (cont.)
Module 6: Bid Calculation, Strategies & Goal Setting
IT’S ALL ABOUT ECONOMICS IN BUSINESS – MAKE MORE THAN YOU SPEND
 Manual Bidding
 Automatic & Position Bidding
 Daily Budget
 Bidding Calculation Tools & Strategies
Module 7: Campaign Set Up
MOST ADWORDS ACCOUNTS ARE SET UP INCORRECTLY – GOOD FOR GOOGLE – BAD FOR YOU!
 Google Adwords Campain Setup
 The Google Adwords Interface & Menus explained in-depth
 Yahoo Campaign Setup
 The Yahoo Interface & Menus explained in-depth
 Bing Campaign Setup
 The Bing Interface & Menus explained in-depth
Module 8: PPC Management Systems, Tracking Systems & Optimisation
DON’T FLY BLIND – TRACKING AND REPORTING MADE EASY
 Google Conversion Tracking
 Google Adwords Reporting
 Google Analytics
 Third Party Tools
 Campaign Optimisation
Module 9: The Art of Ad Writing
AN AD PRE-DETERMINES IN 75% OF ALL CASES WHETHER A CUSTOMER WILL BUY
 Get highest CTRs (Click Through Rates) on your Ads
 Write Ads that Convert
 Split Test Ads
 The Power of Ad Groups
 Dynamic Keyword insertion
Module 10: Ease of Management
USE TOOLS TO SPEED UP CAMPAIGN MANAGEMENT AND FREE UP YOUR TIME FOR OTHER THINGS
 Google Adwords Editor
 Yahoo Editor
 Third Party Tools
Google AdWords Training by PPC Trainer
Mail: info@ppctrainer.com
Web: http://www.ppctrainer.com