Your event website is more important than ever. From responsive to adaptive, marketing to engagement, the event website faces a lot of challenges. During this session, find out the key strategies and executions you can apply today to make your website a strong asset for your event.

2. Click to edit Master title styleWhy an event website?

3. Click to edit Master title styleThe event website vitals
• User experience: design and UI
• Event experience starts here
• This is your brand
• Execution is key
• Technology: responsive, adaptive,
native
• Don’t forget the basics
• Pay attention to CTAs
• Analytics: ability to measure goals

4. Click to edit Master title styleIt’s not complex if you understand

5. Click to edit Master title styleIt’s not complex if you understand
This is not the event APP (engagement side of the event), this is
the marketing website!

6. Click to edit Master title styleAdaptive versus Responsive
Responsive design is when a web page resizes
itself dynamically (ex: I change the size of the
window) In this example, it is the exact same
HTML code.
Adaptive design is when you design 1 template
for the web site and 1 template for mobile. You
have two different codes to design the
presentation of your information.
You can generally switch between classic and
mobile version.

7. Click to edit Master title styleThe new paradigm
All in one website Website in ecosystem
1995 -2009 2010 – 20XX

8. Click to edit Master title styleEvent website ecosystem

9. Click to edit Master title styleResponsive can we sophisticated
http://www.demo.com/ehome/index.php?eventid=29414&

10. Click to edit Master title styleThe event website is about execution

11. Click to edit Master title styleMore than a website + execution
eSocial site: BEFORE

12. Click to edit Master title styleMore than a website + execution
eSocial site: AFTER

13. Click to edit Master title styleEvent Website Takeaways
Website = Ecosystem2 Basics and CTA3Define your goals1
• Use visual communication
• Focus on legibility
• Test your CTAs
• Look online at other events
• Maximize integration
• Look at your analytics
• More than one site (eSocial, eReg, surveys, abstracts..)

14. Thank You