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AdWords Enhanced Campaigns... Are You Ready?

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On 22nd July 2013 all AdWords accounts will switch to Enhanced Campaigns. To make sure you are ready for the change Tara has compiled together the steps you need to take. Following her step-by-step guide will ensure your account transitions across in the best possible way and that you can also take advantage of the new features that Google have added.

For more advice visit http://www.koozai.com/blog/pay-per-click-ppc/your-enhanced-campaigns-questions-answered/

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AdWords Enhanced Campaigns... Are You Ready?

  1. 1. Tara Dee West@Koozai_TaraADWORDS ENHANCEDCAMPAIGNS… ARE YOU READY?#EDGEMANC – MAY 2013
  2. 2. ALTERNATIVETOPIC OR IDEAYeh but nobut… Am Iboverredtho?
  3. 3. WHAT YOU’LLTAKE AWAY
  4. 4. GEO TARGETING & CUSTOMBID ADJUSTMENTS
  5. 5. GEO TARGETING & CUSTOMBID ADJUSTMENTS
  6. 6. SHOULD YOUTARGET MOBILES?
  7. 7. WHAT SHOULD YOURMOBILE BID ADJUSTMENT BE?
  8. 8. Click ‘GetStarted’Set MobileBidAdjustmentUpgradeExtensionsMobile AdsSIMPLE UPGRADEPROCESS
  9. 9. Choose‘base’campaignEnsure all adgroupsmergeEnsure allkeywordsmergeEnsure allads mergeMergesettingsMergebudgetsMergeextensionsPause othercampaignsClick toupgradeSet mobilebidadjustmentUpgradeextensionsMonitor &optimise!MERGE PROCESS
  10. 10. Click ‘GetStarted’Set MobileBidAdjustmentUpgradeExtensionsMobile Ads
  11. 11. GOOGLE ADWORDSCONVERSION OPTIMIZERNot compatible with other bidadjustmentSet mobile bid adjustment at -100%Automatically Adjusts for TimesLocation & Device
  12. 12. OPTIMISING WITHENHANCED CAMPAIGNS
  13. 13. Tara.west@koozai.com0845 453 1234@Koozai_Tara#EDGEMANCMAY 2013
  14. 14. RESOURCES• http://www.koozai.com/blog/pay-per-click-ppc/your-enhanced-campaigns-questions-answered/• http://adwords.blogspot.co.uk/2013/04/ad-group-mobile-bid-adjustments.html)• http://www.trada.com/wp-content/uploads/2013/01/Trada-Whitepaper-Google-Quality-Score-in-2013.pdf• https://www.youtube.com/watch?v=CH4h42oEO08
  15. 15. IMAGE SOURCES• Devices: http://en.fotolia.com/id/50354372 © dashadima - Fotolia.com• Why you should care: http://rt.com/programs/why-care-summary/)• Mind readers: http://www.istockphoto.com/stock-photo-19741432-mind-readers.php?st=050b255• Map: http://www.istockphoto.com/stock-photo-16335928-red-pushpin.php?st=3efc6fe)• Clock: http://www.istockphoto.com/stock-photo-18452206-alarm-clock.php?st=da026e2• Phone box: http://www.istockphoto.com/stock-photo-1369966-uk-phone-box.php?st=8ae2158• Special offer: http://www.istockphoto.com/stock-photo-19077974-special-offer.php?st=8ccb46e• Aps: http://www.istockphoto.com/stock-photo-19077974-special-offer.php?st=8ccb46e• Mobile pin note: http://www.istockphoto.com/stock-photo-23694555-mobile-word-and-symbol.php?st=556ec4c• Light switch http://www.istockphoto.com/stock-photo-12264216-turning-off-the-light.php?st=c0df872• Computer in life ring: http://www.istockphoto.com/stock-photo-18802852-lifebuoy-concepts.php?st=d3fb653• Cloud billboard http://www.istockphoto.com/stock-photo-4102917-advertising-board.php?st=e398e7b• http://www.koozai.com/blog/pay-per-click-ppc/your-enhanced-campaigns-questions-answered/
  16. 16. Tara.west@koozai.com0845 453 1234@Koozai_Tara#EDGEMANCMAY 2013

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