Email Marketing Still Works NAMA Fall 2014

•

0 likes•330 views

Email Marketing still works - yes, even/especially in 2014... if you do it right. For agri-marketers, manufacturers and business-to-business companies, great email marketing follows a few marked trends, thanks to social media. Jessica shares what makes GREAT email marketing in 2014 and beyond.

Business

Email Marketing Still Works NAMA Fall 2014

What if every marketing campaign you deployed earned you $28 for every $1 you invested? Email marketing (still!) rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 return on investment? Do you even know your email ROI? Do you know where your emails are ending up? What percent of your email list has been inactive for longer than a year? Jessica Best, email marketing nerd for emfluence, will show you 3 ways you can guarantee improvements in your ROI: (1) Get into the inbox (and not the spam folder) (2) Re-engage (or clean out) unengaged email subscribers (3) Segment your list and target your messages to drive response rates up. Learn to fine-tune your digital marketing instruments and tactics by testing every step of the way to really get the most out of email marketing and your email relationships. This presentation was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.

The Power of Visual Information & Content Marketing

emfluence

Don't Just Add Social Media - Integrate It!emfluence

emflConf 2016 - Email & Automation Trends

emfluence

8 Automated Campaigns That Make You Money

emfluence

Automated messages are the free money of email marketing. You set up a trigger that’s based on highly relevant rules that executes every day. You get to come into the office and see that you made revenue yesterday without pushing the button! Mercedes-Benz vehicles attract customers with a high demand for quality and customer service, so they insist on nothing but exceptional customer service from its dealers. Mercedes-Benz of Kansas City uses a series of triggers to successfully gauge customer satisfaction in order to meet service guidelines. During this session, learn about actionable strategies around 8 different types of automated or triggered email marketing programs as well as a real world success story from Mercedes-Benz of Kansas City.

emflConf 2016 - Huttig Building Products

emfluence

Corey Morris, Director of Digital Strategy at ER Marketing, discusses ER Marketing work with Huttig Building Products to use data, personalization, localization, and content relevancy to deliver on target, on time, relevant messaging to sell products from manufacturers to their dealer customer audience. Corey's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/

Casting a Smarter Net: How to Leverage Programmatic and Paid Media Advertising

emfluence

How SEO Can Boost Your Marketing Automation Efforts

emfluence

Keynote: The Marketer's Edge

emfluence

The 2% advantage that transforms relationships into sales. Trish Witkowski, Author & Keynote Speaker, Host of The Edge In the world of marketing, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. But what if you could have an unfair advantage? A bit of foresight, better strategy, and an action plan—a “Marketers Edge” so-to-speak? Wouldn’t that change the game completely? By using basic Blackjack principles and fascinating insight from counting cards, direct marketing veteran Trish Witkowski will remove the emotion and uncertainty from the sales process to provide a more rational view of your business relationships—and she'll back it up with powerful case studies from B2B, B2C and Non-profit business scenarios. Learn how to: • Identify and implement the four critical Edge moves • Use scorekeeping methods to help you make the best next move • Gain deeper insights from the data you're generating • Play a smarter sales game and win more business You’ll walk away with a real Marketer’s Edge, armed with actionable steps to dramatically increase revenue, and with strategies that will forever change the way you approach sales.

Turning conversions into conversations

emfluence

Paid search campaigns need more than keywords to be successful—they need a nurture strategy that turns conversions into leads. In this session, Director of Search Dave Anderson will showcase how you can power your paid search campaigns with a marketing automation platform to automate immediate follow ups, nurture new leads, and ultimately convert more inbound conversions into actual sales opportunities.

Zman Takes Flight: Launching the Send Joe's Bar-B-Que Website

emfluence

When world-famous Joe’s Kansas City Bar-B-Que came to emfluence in 2016 and asked for assistance in launching their new venture, Send Joe’s Bar-B-Que, the emfluence team was naturally stoked. As the Joe’s Kansas City Bar-B-Que team prepared to ship their famous barbecue nationwide, emfluence challenged the team to partner together to develop a dynamic, phased approach to their ecommerce website launch that would enable strategic digital optimizations. The end result? An award-winning site that surpassed all launch day expectations and triggered a national conversation about the brand.

Viewers also liked

I Want My $28! Rockin' Email Marketing ROI CMWorld

emfluence

Social Media Trends and Kick A$$ Case Studies

emfluence

Email Marketing for Nonprofits: the Good, the Bad, the WOW

emfluence

emflConf 2016 - Mitsubishi Electric

emfluence

Social Media for Trade Shows for Skyline KCemfluence

emflConf 2016 - Travis Wright Closing Keynote

emfluence

emflConf 2016 - Grantham University

emfluence

emflConf 2016 - What's Now, What's New and What's Next

emfluence

Using Cool Automation to Give New Customers a Warm Welcome

emfluence

Email Marketing: The Good, the Bad & the WOW 2014

emfluence

Email Marketing: The Good, the Bad, the WOW 2014

emfluence

KCIABC BCS 2014: Email Marketing ROI - Let It Rock!

emfluence

The Power of Visual Information & Content Marketing

emfluence

Don't Just Add Social Media - Integrate It!emfluence

emflConf 2016 - Email & Automation Trends

emfluence

8 Automated Campaigns That Make You Money

emfluence

emflConf 2016 - Huttig Building Products

emfluence

Viewers also liked (17)

I Want My $28! Rockin' Email Marketing ROI CMWorld

Social Media Trends and Kick A$$ Case Studies

Email Marketing for Nonprofits: the Good, the Bad, the WOW

emflConf 2016 - Mitsubishi Electric

Social Media for Trade Shows for Skyline KC

emflConf 2016 - Travis Wright Closing Keynote

emflConf 2016 - Grantham University

emflConf 2016 - What's Now, What's New and What's Next

Using Cool Automation to Give New Customers a Warm Welcome

Email Marketing: The Good, the Bad & the WOW 2014

Email Marketing: The Good, the Bad, the WOW 2014

KCIABC BCS 2014: Email Marketing ROI - Let It Rock!

The Power of Visual Information & Content Marketing

Don't Just Add Social Media - Integrate It!

emflConf 2016 - Email & Automation Trends

8 Automated Campaigns That Make You Money

emflConf 2016 - Huttig Building Products

More from emfluence

Casting a Smarter Net: How to Leverage Programmatic and Paid Media Advertising

emfluence

How SEO Can Boost Your Marketing Automation Efforts

emfluence

Keynote: The Marketer's Edge

emfluence

Turning conversions into conversations

emfluence

Zman Takes Flight: Launching the Send Joe's Bar-B-Que Website

emfluence

CRM & Marketing Automation: a Seven-Part Love Story

emfluence

How to use your sixth grade science education to succeed in business

emfluence

In this session, Claire Bishop, VP Marketing at Children International, will share how their organization is acting more like a start-up than an established, decades-old nonprofit. She will explain how they are using lean “experiments” to identify, test and scale new products and channels that drive growth in an increasingly competitive space. Don’t miss this session, where you’ll be sure to tap into your sixth grade science education to discover the ways your own company can use similar methods to fail fast, learn efficiently, and drive sustainable success.

Session Title A or Session Title B: A/B Testing with Concorde Career Colleges

emfluence

Whats your story how to create a brand voice

emfluence

What is a brand? It isn’t your logo or tagline: It’s the story you tell. In this workshop, we’ll discuss how to discover and craft a brand voice that connects with the right audience for you. Laura Lynch writes, strategizes and directs communications work that inspires others to think, feel and act. She has become known as a specialist that helps municipalities, organizations and companies connect issues, programs and offerings with not just any audience, but the right audience.

The essential equations every marketer needs to know

emfluence

As a marketer, you work tirelessly to move the needle on a huge laundry list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, marketers are under pressure to make sure we can prove the ROI of our marketing efforts. In this session, Alex Greenwood of AGPR shares six metrics—and the math equations to get them—that prove the value of your marketing efforts.

Building the right email nurture for your audience

emfluence

Want to increase the quantity and quality of leads you’re passing on to sales? Email nurture campaigns are a great way to transition interested leads into closed opportunities, but building the right nurture series isn’t as simple as stringing together a few emails. This session will examine how to understand your audience so that you can develop the cadence and the content you need to close more deals. Expect to take away specific examples and practical tips you can use to launch your own nurture series.

Bring Home the Black Sheep: Integrating Paid Media into Existing Campaigns

emfluence

What's New in Email Marketing and Automation

emfluence

Now New and Next 2017

emfluence

Email Marketing: The Good, the Bad, the WOW in 2015

emfluence

Social Media Marketing for Speakers & Presenters

emfluence

Don't just add social media integrate it at NAGW2014

emfluence

How Social Media Club of KC uses emfluence

emfluence

NAGW Webinar: Social Media - The Good, the Bad, and the WOW!

emfluence

Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water. Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.

More from emfluence (19)

Casting a Smarter Net: How to Leverage Programmatic and Paid Media Advertising

How SEO Can Boost Your Marketing Automation Efforts

Keynote: The Marketer's Edge

Turning conversions into conversations

Zman Takes Flight: Launching the Send Joe's Bar-B-Que Website

CRM & Marketing Automation: a Seven-Part Love Story

How to use your sixth grade science education to succeed in business

Session Title A or Session Title B: A/B Testing with Concorde Career Colleges

Whats your story how to create a brand voice

The essential equations every marketer needs to know

Building the right email nurture for your audience

Bring Home the Black Sheep: Integrating Paid Media into Existing Campaigns

What's New in Email Marketing and Automation

Now New and Next 2017

Email Marketing: The Good, the Bad, the WOW in 2015

Social Media Marketing for Speakers & Presenters

Don't just add social media integrate it at NAGW2014

How Social Media Club of KC uses emfluence

NAGW Webinar: Social Media - The Good, the Bad, and the WOW!

Recently uploaded

Brand Analysis for an artist named Struan

sarahvanessa51503

Project File Report BBA 6th semester.pdf

RajPriye

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

BeMetals Presentation_May_22_2024 .pdf

DerekIwanaka1

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

BBPMedia1

Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...

BBPMedia1

Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

What is the TDS Return Filing Due Date for FY 2024-25.pdf

seoforlegalpillers

It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

taqyed

一模一样【q/微:1954292140】【加拿大渥太华大学毕业证（uottawa毕业证书）成绩单Offer】【q/微:1954292140】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【q/微:1954292140】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【q/微:1954292140】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Business Valuation Principles for Entrepreneurs

Ben Wann

The-McKinsey-7S-Framework. strategic management

Bojamma2

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt

zechu97

Attending a job Interview for B1 and B2 Englsih learners

Erika906060

Kseniya Leshchenko: Shared development support service model as the way to ma...

Lviv Startup Club

The effects of customers service quality and online reviews on customer loyal...

balatucanapplelovely

Digital Transformation and IT Strategy Toolkit and Templates

Aurelien Domont, MBA

This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy. Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

20240425_ TJ Communications Credentials_compressed.pdf

tjcomstrang

"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

Recently uploaded (20)

Brand Analysis for an artist named Struan

Project File Report BBA 6th semester.pdf

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Cracking the Workplace Discipline Code Main.pptx

BeMetals Presentation_May_22_2024 .pdf

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...

Enterprise Excellence is Inclusive Excellence.pdf

What is the TDS Return Filing Due Date for FY 2024-25.pdf

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

Business Valuation Principles for Entrepreneurs

The-McKinsey-7S-Framework. strategic management

Premium MEAN Stack Development Solutions for Modern Businesses

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt

Attending a job Interview for B1 and B2 Englsih learners

Kseniya Leshchenko: Shared development support service model as the way to ma...

The effects of customers service quality and online reviews on customer loyal...

Digital Transformation and IT Strategy Toolkit and Templates

20240425_ TJ Communications Credentials_compressed.pdf