This document discusses how various financial services companies, including AXA, Sun Life Direct, and AXA Wealth, are using social media to engage customers and build trust. It provides details on potential social media marketing campaigns for Sun Life Direct targeting older customers and AXA Wealth targeting financial advisors. The campaigns aim to increase awareness, build online communities, and strengthen trust in the brands by focusing on knowledge sharing and networking opportunities. The challenges of using social media for financial services are also examined, emphasizing the need to address issues of trust through transparency and helpful engagement with audiences.
Presentation: Use Storytelling to Define Your Brand and Connect on Social Media
Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox
Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Presentation: Use Storytelling to Define Your Brand and Connect on Social Media
Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox
Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
2016 is the year insurance agencies seize control, make tough business decisions, and take even tougher actions. They have no choice.
While other businesses have been innovating and evolving at an exponentially faster pace, many independent agencies have changed little from their fax machine and spreadsheet beginnings.
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Aquent/AMA Webcast: Building the On-Demand Brand: Top 5 Digital Marketing Tre...Aquent
Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
Five internet marketing tips your practice can do itselfJoe Seota
An old slide show that is even more relevant today.
If your practice does these five activities your practice will out perform your competitors. Guaranteed
.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
This presentation was given to an audience of small businesses at the LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
The Corporate Mullet is a metaphor for your business. While traditional marketing, websites, brochures, etc. are the face of a business up front, social media and building relationships with customers is the party in the back. In this presentation see how Mark Juleen of the J.C. Hart Company and Duncan Alney of Firebelly Marketing apply this concept to Online Apartment Marketing.
2016 is the year insurance agencies seize control, make tough business decisions, and take even tougher actions. They have no choice.
While other businesses have been innovating and evolving at an exponentially faster pace, many independent agencies have changed little from their fax machine and spreadsheet beginnings.
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Aquent/AMA Webcast: Building the On-Demand Brand: Top 5 Digital Marketing Tre...Aquent
Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
Five internet marketing tips your practice can do itselfJoe Seota
An old slide show that is even more relevant today.
If your practice does these five activities your practice will out perform your competitors. Guaranteed
.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
This presentation was given to an audience of small businesses at the LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
The Corporate Mullet is a metaphor for your business. While traditional marketing, websites, brochures, etc. are the face of a business up front, social media and building relationships with customers is the party in the back. In this presentation see how Mark Juleen of the J.C. Hart Company and Duncan Alney of Firebelly Marketing apply this concept to Online Apartment Marketing.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
1. AXA in Social Media Sun Life Direct, AXA PPP and AXA Wealth
2. AXA in Social Media Sun Life Direct Over 50s of low income want to look after their nearest and dearest AXA PPP Wealthier families seeking control over family wellbeing AXA Wealth Independent Financial Advisers want to increase efficiency for faster returns
19. What are the challenges for financial services using social media? Why will people want to engage with financial services in their social space? FSA have strict rules on advertising Retail Distribution Review Is the company ready for social media? Company needs to decide on rules of engagement
24. Sun Life DirectSocial Marketing Campaign Objectives Build an online community Increase awareness of brand message Strengthen trust and loyalty towards brand Increase number of unique visitors to Sun Life Direct website to 100 per month* Key Influencers Personalities e.g. Michael Parkinson *Based on data from Comscore, July 2010
26. Engagement Plans Sun Life Direct Community Gardening Project £50,000 awarded for community garden projects across 5 regions of the UK: Communities within these regions compete for £10,000 to convert wasteland/unused council green spots into community gardens Awards based on: Community involvement Cost management Design Originality
27. Engagement Plans Sun Life Direct Community Gardening Project Target over 50s listing gardening as interest on Facebook to sign up to local community garden networks Encourage “advocates” to manage local community projects Webcasts with personalities taking part leading up to launch Leverage personalities to help chosen communities on press launch Prize for the best community effort: could get to design an entry into the RHS Chelsea Flower Show
28. How Will this BenefitSun Life Direct? Sun Life Direct Community Gardening Project Inquire/get a quote from Sun Life Direct via Facebook and get free seeds for the garden or window pots Series of webcasts to promote scheme with personalities such as Michael Parkinson, Alan Titchmarsh, Carolyn Spray, Dermot O’Neill, Monty Don and Matthew Wilson on Facebook
29. Evaluation Key Performance Indicators Radian6 for quantitative measurements: Potential Reach: how many fans and how many friends those fans have Number of Referrals: monitor mentions of Sun Life Direct What percentage of fans are key influencers Unique monthly visitors
30. Evaluation Key Performance Indicators Radian6 for qualitative measurements: Monitor what influential bloggerssay Share of conversation: is the response positive or negative
32. AXA Wealth Social Marketing Campaign Objectives: Build an online community Increase number of views of product demo Increase take up of platform by an extra 10 sign ups per month Key Influencers: IFA Life, Money Marketing and Financial Adviser
35. Engagement Plans (Knowledge) /connecting you to knowledge: Webinars with prominent IFAs and Business Development Managers AXA Wealth executive blogs and discussions
36. Engagement Plans (People) /connecting you to people: Charity golf days with AXA Executives and Business Development Managers Invitations to join AXA at some of the top sporting events in the UK
37. redefining/connections Strategy Linked In: IFAs register their name/company name to participate in any events Twitter: Updates on upcoming events, news and discussions Cross promotion Facebook: Increase the social aspect of campaign with multimedia content Website Blog: Current news and discussion about financial services affecting IFAs, contributions from Execs and prominent IFAs
38. How Does this Benefit AXA Wealth? Back-links to AXA Wealth webpage on all social media platforms Increased opportunities for platform demos Social events will create a greater understanding of AXA products They will also produce closer relationships with IFAs – of great benefit to IFAs as well as AXA
39. Evaluation Key Performance Indicators Radian 6 to measure: Potential Reach: how many people featured in brand network and how many connections those people have Share of Conversation: monitor topics such as “AXA charity golf day” and “AXA networking” Strength of Referrals: monitor mentions of “AXA” and “Elevate”
40. Evaluation Key Performance Indicators Radian6 for qualitative measurements: Monitor influential bloggerssaying Share of conversation: is the response positive or negative
41. Learning what works and why Brands Must Be Open Criticism is to be expected but react correctly to turn it into a positive message Don’t hide away from criticism and don’t hide criticism Take it when it’s fair, learn from it and prove it Proves that the brand can be trusted to do the right thing for its consumers