This is the 13th lecture of my Interactive Global & Regional Marketing course. The lecture covers emerging medias like location and proximity based marketing, augmented reality, advergaming and branded entertainment.
Smart Business Social Business by Michael BritoEdelman Etc.
This is a high level overview of Smart Business, Social Business: A Playbook for Social Media in Your Organization. The following 20 slides define the social customer; and make a clear distinction between a social business and a social brand. There are also example social organization models, governance examples and a training framework for reference.
Smart Business Social Business by Michael BritoEdelman Etc.
This is a high level overview of Smart Business, Social Business: A Playbook for Social Media in Your Organization. The following 20 slides define the social customer; and make a clear distinction between a social business and a social brand. There are also example social organization models, governance examples and a training framework for reference.
This presentation contains an overview about things to keep in mind when trying to build a community. As one of the first slides already states: you cannot create a community, it is already there. However you can help the community better in several ways. Therefore a model of the different phases of a member in a community is used. Based on this model several actions are defined which a community manager could take to help the community. The last few slides contain an overview of several well known social media cases.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Sample document from Econsultancy's Future Trends in Digital Marketing Innovation Briefing, London 2011.
The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future.
As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways.
Packed with cutting edge examples, the presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
How Social Adds Value to Talent Management- Q4 CIPDMark Osborn
Presented at the CIPD Conference with Pagit Miles. Today businesses understand that the effectiveness of their employees is a significant competitive driver. IBM believes that embedding Social ways of working into an organisation can add value at every stage of the employee life cycle. This session will demonstrate how and why social should be at the core of businesses' Talent initiatives and by aligning social to HR processes organisations can increase productivity, engagement, performance and retention.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Improving U.S.-Pakistan Relations: A Primer for the Trump Administrationcommandeleven
Whether it is through the Taliban and Haqqani Group in Afghanistan who are “killing U.S. soldiers with the support of Pakistan’s armed forces,” or Lashkar-e-Jhangvi and Jaish-e-Muhammad, who are used to “keep India off-balance and bring international mediators to resolve the Kashmir dispute,” everything starts in either Rawalpindi or Aabpara according to the report.
We will be analyzing the major points and providing a clearer picture.
This presentation contains an overview about things to keep in mind when trying to build a community. As one of the first slides already states: you cannot create a community, it is already there. However you can help the community better in several ways. Therefore a model of the different phases of a member in a community is used. Based on this model several actions are defined which a community manager could take to help the community. The last few slides contain an overview of several well known social media cases.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Sample document from Econsultancy's Future Trends in Digital Marketing Innovation Briefing, London 2011.
The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future.
As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways.
Packed with cutting edge examples, the presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
How Social Adds Value to Talent Management- Q4 CIPDMark Osborn
Presented at the CIPD Conference with Pagit Miles. Today businesses understand that the effectiveness of their employees is a significant competitive driver. IBM believes that embedding Social ways of working into an organisation can add value at every stage of the employee life cycle. This session will demonstrate how and why social should be at the core of businesses' Talent initiatives and by aligning social to HR processes organisations can increase productivity, engagement, performance and retention.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Similar to Emerging Media & It's Impact on Marketing (20)
Improving U.S.-Pakistan Relations: A Primer for the Trump Administrationcommandeleven
Whether it is through the Taliban and Haqqani Group in Afghanistan who are “killing U.S. soldiers with the support of Pakistan’s armed forces,” or Lashkar-e-Jhangvi and Jaish-e-Muhammad, who are used to “keep India off-balance and bring international mediators to resolve the Kashmir dispute,” everything starts in either Rawalpindi or Aabpara according to the report.
We will be analyzing the major points and providing a clearer picture.
The media/press kit for Agency Rules - Never an Easy Day at the Office, the debut novel from Khalid Muhammad.
You can buy the book at http://www.amazon.com/dp/B00HUZOED2
This is the final lecture of the brand section of the metrics. This lecture covers take rates, acquisition costs, marketing balanced scorecards and demand generation marketing.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Digital is not about technology.
It’s about Human Behavior and
technologies’ seamless
integration into our daily life.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
12. Today, all brands
suffer from GMOOT
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
13. ‘Get Me One Of Those’
…a phenomenon that helps
explain why there are so many
lousy viral videos and new-media
initiatives out there.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
14. They're not the end result of a real
strategy, but are done for the
sake of doing something
because . . . well, because
everyone else is.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
16. Emerging Media – Rules of the Road
Authenticity
– Grassroots start created value for “real”
– People want to hear a voice
– Communication is conversational, not canned
– What you are for lunch does matter
Transparency
– Don’t think “cling wrap”
– Community members want to know who is talking
– Openly communicate & solve problems
– You don’t have to show everything
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
17. Emerging Media – Rules of the Road
Reciprocity
– Trading comments
– Following back
– Forwarding information on by sharing
User Generated Content
– Has greater value than corporate
– Has authenticity & transparency built in
– Has altered expectations for the online economy
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
18. Emerging Media – Rules of the Road
Giving Credit
– Always credit other’s content
– Link to other sites in blog posts
– Create a corporate blog roll to acknowledge regular
content creators
Listening
– Take time to follow and observe
– Evaluate communication over a period of time
– Use tools for listening & monitoring
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
25. Five Things Driving Digital Media
Mobility and new
platforms
New business
models Localization
Content is
Everything is social fragmented
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
26. “Marketing shouldn’t be about
sending everybody to a point … it
should be about people and the
interactions between people.”
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
60. “People will not interface with flat
digital spaces as they are
designed today … fluid, touch
and three dimensional design will
be embedded into people’s lives
everywhere.”
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
62. The App Market
300,000+ apps 30,000+ apps
As SmartPhones, Android, iPhone and Windows Phones continue to
grow in the market, the number of available apps will continue to
increase for all our on‐the‐go needs
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
67. LBS ‐ Gowalla
450,000 users (“passport holders”)
“Keep up with your friends, share
the places you go, and discover the
extraordinary in the world around
you.”
Marketing opportunities:
Curated Trips
Branded Pins & Items
Case Study: TOMS Shoes / AT&T
Celebrate 1‐millionth shoe for
needy
Prizes for checkins, virtual
shoes
Notable brands: Chevrolet, NBA,
CNN, USA Today, Levi’s, National
Geographic
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
68. LBS ‐ SCVNGR
User-base stats not public yet
“Go places. Do challenges.
Earn points!”
Marketing opportunities:
Custom Challenges, Treks,
Badges
Rewards for completing
Challenges
Case Study: Eat Pray Love
Custom trek with
challenges
Eat Pray Love badges
Notable brands: New England
Patriots, Journeys, National
Geographic, Resident Evil,
Tesla, Harvard University,
MetLife
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
69. LBS ‐ Color
Color is a new smartphone application
that allows you to be virtually all‐seeing
Combines a unique everything is public
to everyone privacy policy using Twitter
and Facebook profiles connected to our
phones
Color follows the users wherever they
go with their phones, connecting them
to other Color users based on proximity
(location)
How does it work – imagine yourself at
a wedding where everyone is taking
pictures and video with their phones
posting them to Color
All the pictures will be immediately
shared with all the surrounding phones
– as well as any other pictures shared
with the app
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
71. LBS – Loopt Star
4 Million Users across all Loopt
Platforms
Marketing Opportunities
– Custom real‐world rewards
– Coupons, e‐mail codes, displayed
codes for cashiers
Case Study – Virgin America
– 2‐for‐1 tacos and tickets to
Mexico
– 5th highest sales day in Virgin
America history
Notable Brands
– Gap
– Burger King
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
72. LBS ‐ BrightKite
5.5 Million Users
The simple way to keep up with friends
& places
Marketing Opportunities
– Highly targeted media placement
– Loyalty programs
Case Study – Starbucks
– Location & Competitor Targeting
– Badges, Coupons and Happy
Hours
Notable Brands
– McDonald’s
– Dentyne Gum
– Best Buy
– P&G
– CBS Television
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
80. What is
AdverGaming?
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
81. The practice of using custom
branded or sponsored video
games to advertise a product,
service, organization or
viewpoint.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
82. Most visited aspect of brand
websites and becoming an
integrated part of brand media
planning in an increasingly fractured
media environment.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
83. Associating a brand with the fun of
gaming is known to lift brand
metrics such as brand awareness,
message association and purchase
intent
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
84. Consumers are more likely to
remember not just the brand or
product itself, but to associate
specific brand attributes with it
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
85. Viral advergames
Get the Glass was a campaign for
“Got Milk” that generated over 4
million visitors spending and
average of 9 minutes/visit.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
87. Viral advergames
TeamGeist was an Adidas
campaign that had over 500,000
visits in the first three weeks on
the campaign
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
90. Social advergames 221B was built around the
launch of the “Sherlock
Holmes” movie to join your
Facebook friends help
Sherlock Holmes solve his
case.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
95. Branded
Entertainment
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
96. IKEA ‐ Easy to Assemble
Online web series created by Illeana Douglas and financed by
IKEA
Scored 1.5 million views per month in its second season
Brand financed projects are finding major viewership online
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled
97. Began as branded web series
financed by Suave Shampoo,
Sprint and MSN
After getting big viewership,
the series was bought by ABC
for a TV version.
For the first time, a brand
became a licensor of
intellectual property to a
broadcaster. ABC paid the
brands to use their branded
content.
http://emagine‐group.com Experience Focused, Socially Active, Digitally Enabled