The document discusses different types of customers and how to profile them effectively. It describes five types of customers - the resistant, indifferent, acceptant, preferential, and evangelist - based on their mindset, behavior, loyalty, and likelihood of defection. It notes that traditional demographic profiling using age, income, education etc. provides limited insights and has not improved marketing performance. A more detailed customer profile is needed that considers additional factors to drive better targeted marketing.
Building an E-Business project
1. Who : organisations
2. What : types of e-Business Projects, goals and KPIs, revenue models
3. How : steps and best practices
The current document is a presentation hand-out for the notes on the Socio-Economic Analysis of a Project. While starting an entrepreneurial project, various analysis are undertaken of which this present analysis tries to evaluate the social impact and economic worth of the project. This presentation gives an introduction to the topic for students of business management and even others.
Building an E-Business project
1. Who : organisations
2. What : types of e-Business Projects, goals and KPIs, revenue models
3. How : steps and best practices
The current document is a presentation hand-out for the notes on the Socio-Economic Analysis of a Project. While starting an entrepreneurial project, various analysis are undertaken of which this present analysis tries to evaluate the social impact and economic worth of the project. This presentation gives an introduction to the topic for students of business management and even others.
This .ppt was designed to be a bit more self-explanatory, since this version I did not present. It contains numerous hyperlinks to various sources of information on the project.
Retaining & nurturing customers (Igniter breakfast seminar, 2008)Paul Roberts
The summary notes from a breakfast seminar I presented in 2008, on how to identify, engage and delight customers.
Presenting my '3 lens' model for retaining and growing the value of your existing customers, it includes case study examples for successful companies and clients.
The seminar was attended by people from several industries, including sport and banking.
The route to an effective sales organisationmsavinson
The route to a successful sales organisation:
1. Successful organizations manage costs AND drive revenues.
a. Sales people have to be ever more effective, selling more with the same resources.
b. Recognise that the customer makes the decision to buy - the sales person facilitates the buying process.
c. Appropriate propositions to sell….supporting the strategy
2. Selling is a conversation between 2 people/organizations
a. Uncover issues that people are prepared to invest money in to solve
b. Confirm that you have a potential solution
c. Convince the customer that your solution is best
d. Agree what needs to happen for them to buy
e. Remember:
i. Simple and effective communications between the 2 parties
ii. Talking without listening is not a conversation
Customers pay to have someone solve their problem.
Clients do not care about your sales methodology. They care about having their issues addressed.
Sales methodologies should not complicate selling. They are there to help manage the sales process.
Effective sales people require:
Managers who coach; Processes that work, and;
Messages that add value
The route to an effective sales organisationfredwnelson
http://www.sales-accredit.com/
The route to a successful sales organisation:
1. Successful organizations manage costs AND drive revenues.
a. Sales people have to be ever more effective, selling more with the same resources.
b. Recognise that the customer makes the decision to buy - the sales person facilitates the buying process.
c. Appropriate propositions to sell….supporting the strategy
2. Selling is a conversation between 2 people/organizations
a. Uncover issues that people are prepared to invest money in to solve
b. Confirm that you have a potential solution
c. Convince the customer that your solution is best
d. Agree what needs to happen for them to buy
e. Remember:
i. Simple and effective communications between the 2 parties
ii. Talking without listening is not a conversation
Customers pay to have someone solve their problem.
Clients do not care about your sales methodology. They care about having their issues addressed.
Sales methodologies should not complicate selling. They are there to help manage the sales process.
Effective sales people require:
Managers who coach; Processes that work, and;
Messages that add value
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
Students from San Jose State University's Social Business Strategies Class taught by industry leader and SVP of Social Business Planning at Edelman Digital, Michael Brito, put together a comprehensive social media strategy for a local coffee boutique, Philz Coffee.
In this strategy we outline our goals, strategies, and tactics using social media to achieve real business goals.
You can find us on Twitter:
JP Rastrullo
@jprastrullo
Jessica Altura
@jmaltura
Megan Andres
@CyberMegan
Rafael Ochoa
@squinte6
Jayme Sy
@jaymebiancasy
Cheryl Pascual
@waytoChe
Hannah Keirns
@hannbears
http://www.youtube.com/watch?v=EjEdHdcuEWU
Social Selling: How to Use Social Networks to Close More DealsHearsay Systems
[Webinar Presentation Slides] How can sales and marketing teams efficiently leverage social networks to generate leads? How can you take advantage of “social signals” to deliver actionable insights that lead into real business opportunities? Ovum and Hearsay Social to discuss social selling and how technology is a key enabler for creating companies that empower their employees to close more deals.
Improving U.S.-Pakistan Relations: A Primer for the Trump Administrationcommandeleven
Whether it is through the Taliban and Haqqani Group in Afghanistan who are “killing U.S. soldiers with the support of Pakistan’s armed forces,” or Lashkar-e-Jhangvi and Jaish-e-Muhammad, who are used to “keep India off-balance and bring international mediators to resolve the Kashmir dispute,” everything starts in either Rawalpindi or Aabpara according to the report.
We will be analyzing the major points and providing a clearer picture.
This .ppt was designed to be a bit more self-explanatory, since this version I did not present. It contains numerous hyperlinks to various sources of information on the project.
Retaining & nurturing customers (Igniter breakfast seminar, 2008)Paul Roberts
The summary notes from a breakfast seminar I presented in 2008, on how to identify, engage and delight customers.
Presenting my '3 lens' model for retaining and growing the value of your existing customers, it includes case study examples for successful companies and clients.
The seminar was attended by people from several industries, including sport and banking.
The route to an effective sales organisationmsavinson
The route to a successful sales organisation:
1. Successful organizations manage costs AND drive revenues.
a. Sales people have to be ever more effective, selling more with the same resources.
b. Recognise that the customer makes the decision to buy - the sales person facilitates the buying process.
c. Appropriate propositions to sell….supporting the strategy
2. Selling is a conversation between 2 people/organizations
a. Uncover issues that people are prepared to invest money in to solve
b. Confirm that you have a potential solution
c. Convince the customer that your solution is best
d. Agree what needs to happen for them to buy
e. Remember:
i. Simple and effective communications between the 2 parties
ii. Talking without listening is not a conversation
Customers pay to have someone solve their problem.
Clients do not care about your sales methodology. They care about having their issues addressed.
Sales methodologies should not complicate selling. They are there to help manage the sales process.
Effective sales people require:
Managers who coach; Processes that work, and;
Messages that add value
The route to an effective sales organisationfredwnelson
http://www.sales-accredit.com/
The route to a successful sales organisation:
1. Successful organizations manage costs AND drive revenues.
a. Sales people have to be ever more effective, selling more with the same resources.
b. Recognise that the customer makes the decision to buy - the sales person facilitates the buying process.
c. Appropriate propositions to sell….supporting the strategy
2. Selling is a conversation between 2 people/organizations
a. Uncover issues that people are prepared to invest money in to solve
b. Confirm that you have a potential solution
c. Convince the customer that your solution is best
d. Agree what needs to happen for them to buy
e. Remember:
i. Simple and effective communications between the 2 parties
ii. Talking without listening is not a conversation
Customers pay to have someone solve their problem.
Clients do not care about your sales methodology. They care about having their issues addressed.
Sales methodologies should not complicate selling. They are there to help manage the sales process.
Effective sales people require:
Managers who coach; Processes that work, and;
Messages that add value
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
Students from San Jose State University's Social Business Strategies Class taught by industry leader and SVP of Social Business Planning at Edelman Digital, Michael Brito, put together a comprehensive social media strategy for a local coffee boutique, Philz Coffee.
In this strategy we outline our goals, strategies, and tactics using social media to achieve real business goals.
You can find us on Twitter:
JP Rastrullo
@jprastrullo
Jessica Altura
@jmaltura
Megan Andres
@CyberMegan
Rafael Ochoa
@squinte6
Jayme Sy
@jaymebiancasy
Cheryl Pascual
@waytoChe
Hannah Keirns
@hannbears
http://www.youtube.com/watch?v=EjEdHdcuEWU
Social Selling: How to Use Social Networks to Close More DealsHearsay Systems
[Webinar Presentation Slides] How can sales and marketing teams efficiently leverage social networks to generate leads? How can you take advantage of “social signals” to deliver actionable insights that lead into real business opportunities? Ovum and Hearsay Social to discuss social selling and how technology is a key enabler for creating companies that empower their employees to close more deals.
Improving U.S.-Pakistan Relations: A Primer for the Trump Administrationcommandeleven
Whether it is through the Taliban and Haqqani Group in Afghanistan who are “killing U.S. soldiers with the support of Pakistan’s armed forces,” or Lashkar-e-Jhangvi and Jaish-e-Muhammad, who are used to “keep India off-balance and bring international mediators to resolve the Kashmir dispute,” everything starts in either Rawalpindi or Aabpara according to the report.
We will be analyzing the major points and providing a clearer picture.
The media/press kit for Agency Rules - Never an Easy Day at the Office, the debut novel from Khalid Muhammad.
You can buy the book at http://www.amazon.com/dp/B00HUZOED2
This is the final lecture of the brand section of the metrics. This lecture covers take rates, acquisition costs, marketing balanced scorecards and demand generation marketing.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Understanding & Segmenting Your Customer - Part II (MI)
1. Understanding
&
Segmen/ng
Your
Customer
–
Part
II
GeCng
the
Right
Customer
For
Your
Marke<ng
Message
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
3. The
Resistant
Customer
Ø Mindset:
Hates
your
company
and
holds
deep
resentment
for
your
brand
Ø Behavior:
– Will
spread
nega<ve
word
of
mouth
wherever
possible
– Took
their
experience
with
your
brand
personally
and
is
looking
for
revenge
– Will
defect
to
your
compe<tor
first
chance
they
get
Ø Loyalty:
Zero
Ø Possibility
of
Defec/on:
Extremely
High
(you
can’t
save
this
group)
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
4. The
Indifferent
Customer
Ø Mindset:
Sees
your
company/product/
service
as
nothing
more
than
a
commodity
Ø Behavior
– Will
always
try
to
get
lower
prices
to
the
point
of
near
zero
margin
– They
will
promise
volume
or
future
business,
but
see
li"le
unique
value
in
your
offering
– Always
willing
to
walk
away
from
the
sale
because
they
have
other
op<ons
available
Ø Loyalty:
One
Ø Possibility
for
Defec/on:
Very
High
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
6. The
Acceptant
Customer
Ø Mindset:
Expects
your
customer
to
provide
the
maximum
of
what’s
asked
and
nothing
more
Ø Behavior:
– Doesn’t
think
of
your
brand
un<l
absolutely
necessary
– Comes
to
you
because
you
have
become
a
habit
or
more
convenient
choice
– Maybe
aware
of
other,
be"er
op<ons,
but
simply
hasn’t
made
the
effort
to
pursue
them
Ø Loyalty:
Two
Ø Possibility
for
Defec/on:
High
– Customer
expecta<ons
can
outpace
what
you
provide
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
8. The
Preferen<al
Customer
Ø Mindset:
Has
grown
to
like
your
brand
and
tends
to
understand
the
unique
value
that
you
provide
Ø Behavior:
– Most
of
us
make
the
mistake
of
making
this
customer
type
the
top
of
our
customer
pyramid
– When
given
a
choice,
they
will
probably
con<nue
to
use
your
brand
– Very
aware
of
industry
trends
and
can
surprise
by
defec<ng
if
you
have
not
given
them
benefits
or
raised
the
bar
on
service
or
innova<on
Ø Loyalty:
Three
Ø Possibility
for
Defec/on:
Somewhat
High
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
10. The
Evangelist
Ø Mindset:
The
pinnacle
of
the
customer
rela<onship
and
would
buy
anything
you
offer
Ø Behavior:
– They
tell
everyone
they
know
about
your
company
– Men<ons
how
sa<sfied
they
are
even
in
casual
conversa<ons
– Your
brand
has
become
part
of
their
life
– Finds
personal
meaning
with
your
brand
– Worth
their
weight
in
gold
because
they
do
more
to
grow
your
business
than
any
ad
campaign
Ø Loyalty:
Four
Ø Possibility
for
Defec/on:
None
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
11. The
Customer
Profile
Who
is
my
target
customer?
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
12. When
we
talk
about
profiling
customers,
we
start
with
the
basics
–
or
what
is
know
as
the
old
way….
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
13. Old
Way
Standard
Demographics
Age,
Race,
Income,
Educa<on,
Family
Size,
Employment
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
14. Now
this
way
has
given
marketers
a
great
deal
of
informa<on
over
the
decades,
it
has
not
improved
the
marke<ng
performance
of
our
ac<vi<es
and
campaigns
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
16. The
standard
demographics
are
a
very
general
way
of
looking
at
a
customer
–
it
gives
us
insights
but
not
details
which
we
need
to
drive
our
marke<ng
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
17. Rs.
40+
200,000+
Master’s
Business
Degree
Owner
Family
of
Middle
2
Eastern
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
18. This
is
the
limita<on
of
the
old
way
of
marke<ng
segmenta<on
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
19. New
Way
–
Audience
Segmenta/on
GeCng
to
the
root
of
your
customer
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
20. When
you
use
a
audience
segmenta<on
method,
you
are
be"er
able
to
break
down
your
customer
into
clear
sets
of
detail
that
allow
you
to
target
them
more
effec<vely
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
21. Is
audience
segmenta<on
just
about
behaviors?
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
22. When
we
work
with
this
method,
we
start
from
a
different
point
than
the
tradi<onal
demographics
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
23. Where
do
you
think
we
start
in
this
method?
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
24. Life
Roles
are
the
different
things
that
we
are
that
make
up
our
buying
decisions.
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
25. When
marketers
start
with
life
roles,
we
are
be"er
able
to
define
our
customer
because
different
behaviors
fall
into
the
different
roles
we
carry
in
life.
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
26. When
you
define
someone’s
life
roles,
you
are
be"er
able
to
define
their
–
behaviors,
habits,
interests
and
purchasing
decisions
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
29. Understanding
Market
Segmenta/on
Learning
How
to
Break
Down
Your
Customer’s
Into
Groups
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
30. Market
segmenta/on
is
the
process
that
companies
use
to
divide
large
markets
into
small
markets
that
can
be
reached
more
efficiently
and
effec<vely
with
products
and
services
that
match
their
unique
needs
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
32. Market
Segmenta<on
Divides
the
market
Divides
the
market
into
different
into
groups
based
on
geographical
units
variables
such
as
such
as
na<ons,
age,
gender,
family
regions,
states,
Geographic
Demographic
size,
income,
coun<es,
or
ci<es
segmenta/on
segmenta/on
occupa<on
and
educa<on
Divides
buyers
into
Divides
buyers
into
different
groups
Psychographic
Behavioral
groups
based
on
based
on
social
class,
segmenta/on
segmenta/on
their
knowledge,
lifestyle,
or
aCtudes,
uses,
or
personality
traits
responses
to
a
product
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
33. How
Do
We
Market
To
These
Segments?
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
34. Marke<ng
Segmenta<on
New
vs.
4
Key
8
Major
16
Visitor
All
Returning
Products
Markets
Personas
100%
of
visitors
100%
of
visitors
1
segment
=
all
16
segments
=
all
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
35. Market
Targe<ng
Mass
Segmented
Niche
Local/Individual
Undifferen<ated
Differen<ated
Concentrated
MicroMarke<ng
Marke<ng
Marke<ng
Marke<ng
Targets
the
Targets
several
Targets
a
small
Prac<ce
of
whole
market
different
market
share
of
a
large
tailoring
with
one
offer
segments
and
market
products
and
designs
separate
marke<ng
Mass
marke<ng
offers
for
each
to
Limited
company
programs
to
suit
achieve
higher
resources
the
tastes
of
Focuses
on
sales
and
specific
common
needs
stronger
posi<on
Knowledge
of
individuals
and
rather
than
the
market
loca<ons
what’s
different
More
effec<ve
and
efficient
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
36. Results
from
Mass
Marke<ng
Price
Direct
Sales
Fill
by
ad
networks
Volume
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
37. Results
from
Market
Segmenta<on
Price
Direct
Sales
Audience-‐based
selling
New
Revenue
Fill
by
ad
networks
Volume
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled
38. Results
from
Audience
Targe<ng
Price
Direct
Sales
Audience-‐based
selling
New
Revenue
Fill
by
ad
networks
Volume
h"p://emagine-‐group.com
Brand
Focused,
Socially
Ac<ve,
Digitally
Enabled