The document discusses the evolution of online advertising over the past 10 years. It describes how the online advertising landscape has shifted from a direct sales model to a complex ecosystem involving numerous publisher platforms, advertising channels, and demand platforms. This new programmatic advertising system allows marketers to reach audiences across many websites through real-time bidding on ad space.
AffiliateTraction UK's affiliate strategy was developed with over 10 years of experience collaborating with publishers to increase revenue. AffiliateTraction understands publishers' preferences and matches their strategy with best affiliates.
AffiliateTraction UK's affiliate strategy was developed with over 10 years of experience collaborating with publishers to increase revenue. AffiliateTraction understands publishers' preferences and matches their strategy with best affiliates.
Perfect Market CEO Julie Schoenfeld simplifies Terry Kawaja's LUMAscape and explains the impact of this perspective on Google, Facebook and other leading adtech companies.
The UDOT Director of Systems Planning and Programming gave this presentation at the 12th annual American Concrete Paving Association (ACPA) workshop in January 2012.
Insights into facilities management Issue 4Grant Thornton
Issue 4 of quarterly facilities management update including key sector deal activity and Quoted FM tracker. In Issue 4, alongside our regular features, our experts give an overview of the challenges and opportunities of Healthcare as a vertical sector for FM organisations.
Emerging Media & It's Impact on Marketingcommandeleven
This is the 13th lecture of my Interactive Global & Regional Marketing course. The lecture covers emerging medias like location and proximity based marketing, augmented reality, advergaming and branded entertainment.
Ad Ready Webinar Making Sense Of The Display MarketJonah-Kai Hancock
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
The presented work aims to contribute towards
the standardization and the interoperability off the Future
Internet through an open and scalable architecture design.
We present S3OiA as a syntactic/semantic Service-Oriented
Architecture that allows the integration of any type of object
or device, not mattering their nature, on the Internet of
Things. Moreover, the architecture makes possible the use
of underlying heterogeneous resources as a substrate for
the automatic composition of complex applications through
a semantic Triple Space paradigm. Created applications are
dynamic and adaptive since they are able to evolve depending
on the context where they are executed. The validation scenario
of this architecture encompasses areas which are prone to
involve human beings in order to promote personal autonomy,
such as home-care automation environments and Ambient
Assisted Living.
Perfect Market CEO Julie Schoenfeld simplifies Terry Kawaja's LUMAscape and explains the impact of this perspective on Google, Facebook and other leading adtech companies.
The UDOT Director of Systems Planning and Programming gave this presentation at the 12th annual American Concrete Paving Association (ACPA) workshop in January 2012.
Insights into facilities management Issue 4Grant Thornton
Issue 4 of quarterly facilities management update including key sector deal activity and Quoted FM tracker. In Issue 4, alongside our regular features, our experts give an overview of the challenges and opportunities of Healthcare as a vertical sector for FM organisations.
Emerging Media & It's Impact on Marketingcommandeleven
This is the 13th lecture of my Interactive Global & Regional Marketing course. The lecture covers emerging medias like location and proximity based marketing, augmented reality, advergaming and branded entertainment.
Ad Ready Webinar Making Sense Of The Display MarketJonah-Kai Hancock
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
The presented work aims to contribute towards
the standardization and the interoperability off the Future
Internet through an open and scalable architecture design.
We present S3OiA as a syntactic/semantic Service-Oriented
Architecture that allows the integration of any type of object
or device, not mattering their nature, on the Internet of
Things. Moreover, the architecture makes possible the use
of underlying heterogeneous resources as a substrate for
the automatic composition of complex applications through
a semantic Triple Space paradigm. Created applications are
dynamic and adaptive since they are able to evolve depending
on the context where they are executed. The validation scenario
of this architecture encompasses areas which are prone to
involve human beings in order to promote personal autonomy,
such as home-care automation environments and Ambient
Assisted Living.
Improving U.S.-Pakistan Relations: A Primer for the Trump Administrationcommandeleven
Whether it is through the Taliban and Haqqani Group in Afghanistan who are “killing U.S. soldiers with the support of Pakistan’s armed forces,” or Lashkar-e-Jhangvi and Jaish-e-Muhammad, who are used to “keep India off-balance and bring international mediators to resolve the Kashmir dispute,” everything starts in either Rawalpindi or Aabpara according to the report.
We will be analyzing the major points and providing a clearer picture.
The media/press kit for Agency Rules - Never an Easy Day at the Office, the debut novel from Khalid Muhammad.
You can buy the book at http://www.amazon.com/dp/B00HUZOED2
This is the final lecture of the brand section of the metrics. This lecture covers take rates, acquisition costs, marketing balanced scorecards and demand generation marketing.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
6. PUBLISHER PLATFORMS 650+ CHANNELS DEMAND PLATFORMS
Ad Servers Horizontal Networks Media Agencies
Buying
Platforms
Guaranteed
c. 40%
Vertical Networks
Direct Sales Team Yield Optimization
Audience Networks
A
P
U DSPs
D
V
B Performance Networks
E
2 million +
Ad Network
L Optimizers
R
I
T
S
International Networks I
H
S
E
Non‐Guaranteed
Ad Security E
R
c. 60%
R
S
Ad Networks & Exchanges
Ad Exchanges
S
Ad
Servers
Data Exchanges
Data Suppliers
12. The Role of Digital Media In Marketing
BEFORE AFTER
Supplier Customer Internet Customers
Supplier
Monologue Dialogue
One Way Two Way (Conversational)
Mass Communications Real Time
Static Dynamic
No Interaction Collaborative
Shotgun Approach Segmented
Hard to Identify Customers Rich Customer Interaction
Hard to Manage Customers Rich Customer Data
15. The Old Days of Online Advertising
Prior to the new media revolution
Online advertising was very limited and heavily controlled
It was limited to online editions of newspapers and television
news channels
But to get that space, you would need to pay a very hefty
amount of money for a small space and short time periods
This kept SMEs and mid‐sized organizations from being able
to properly leverage the internet to market their companies to
the public
29. PUBLISHER PLATFORMS 650+ CHANNELS DEMAND PLATFORMS
Ad Servers Horizontal Networks Media Agencies
Buying
Platforms
Guaranteed
c. 40%
Vertical Networks
Direct Sales Team Yield Optimization
Audience Networks
A
P
U DSPs
D
V
B Performance Networks
E
2 million +
Ad Network
L Optimizers
R
I
T
S
International Networks I
H
S
E
Non‐Guaranteed
Ad Security E
R
c. 60%
R
S
Ad Networks & Exchanges
Ad Exchanges
S
Ad
Servers
Data Exchanges
Data Suppliers
30.
31.
32. Initiators Shapers Transmitters Allowers
Sales Houses
Marketing
Specialists
Brands
Media
Agency
Media
Channels
Ad Agency
Digital
Consumers
Platforms
33. Becoming a lead contributor to
an online community (e.g.,
Creating your own regular posts, moderator)
TV channel Creating your own Making posts to an
IM / chat room online message
avatar board
Setting up email Posting your profile Writing your own blog/
forwarding group on a community newsletter
IM
for “joke” emails Visiting an Internet site
chat room
Setting up Signing up for Browsing Building your
personal news email newsletter Email
dating / “friends” own website
views/alerts
Regularly sites Uploading
reading news photos to album
Communication / site
online
Community
Sharing iTunes
Selling something Using Google to
research
Web surfing Listening to playlists
on Ebay Buying
something on Internet radio
Information / Entertainment /
Ebay Personal
Research /
Everyday Tasks Expression
Buying a book/ Playing viral Watching Video chat/
Regularly Booking a CD from games that were streaming video
Webcams
shopping for flight online Amazon emailed
Visiting websites
groceries online others have
recommended
Internet Downloading Joining an online
banking music RPG community
(e.g., SimsOnline)
Joining an Internet
payment service Bookmarking your own
(e.g., Paypal) library of “favourite” Downloading
Basic sites games
Subscribing to online movie
service
Experienced
Enthusiast
34. What is Your Online Value Proposition?
What can your provide to help/inform/entertain me
online?
Reinforces core brand proposition and credibility, but
messaging shows…
Different OVPs for different markets and audiences
Value that a site visitor get from your online brand or campaign
that…
They can’t get from you offline?
They can’t get from competitors?
Develop content strategy to develop OVPs
Communicate message forcefully: online and offline
38. How Personalised retargeting works
1 2
A customer browses
your website... ...then leaves to browse
other websites
4
One click brings them
directly back to your site 3
Targeting tech
displays a
personalised ad
to this prospect
39. Online Media Categories
Portals Blogs & Online Publications
Yahoo, AOL, MSN email & Newsletters
Content eCommerce
NYTimes.com, CNN.com, Amazon, eBay, BestBuy.com
MSN.com, dawn.com,
thenews.com.pk, Really Simple Syndication
jang.com.pk (RSS)
Search Engines Feedburner, Google Reader
Google, Yahoo, Bing Ad Networks
Social Media (UGC) AOL, Yahoo, Google
AdWords, advertising.com
Facebook, Twitter, MySpace
Video
YouTube, Hulu, Vimeo
40. Banner (Display) Advertisements
Defines all forms of online
advertising that is
integrating different
elements and that follows
common formatting
guidelines
Measured in pixels and
kilobytes
42. Content Advertising
Advertising woven into
editorial content or placed
in a contextual envelope
Also known as “web
advertorial”
43. email Advertising
Advertising campaigns
distributed via email
email addresses selection
is possible based on socio‐
demographic, behavioral,
and professional sector
criteria
Not effective because of
spam filters
44. Search Engine Marketing
SEO – Natural Positioning
Optimize the HTML code to
ease the work of the search
engine spiders
Long‐Term Approach
Relevancy Index Optimization
Cost Efficient Investment
SEM – Performance Driven
Buy relevant search queries/
keywords/terms
“You pay for what you get”
Contextual & Short‐Term/
Mid‐Term driven
Managed Costs