The document discusses the future of teaching Portuguese for business. It provides an overview of the importance of language and culture study in the global market. It also discusses materials, resources, and events for teaching Portuguese for business, as well as promotional activities and classroom activities. Examples of materials, conferences in the US and other countries, and ways to promote Portuguese for business are presented.

1. O futuro do ensino de
português para
negócios
Mary Risner
University of Florida
Center for Latin American Studies
May 4, 2012
Focus Brazil/EMEP

2. Mary Risner-University of Florida

3. Sumário
 Importância do estudo da lingua e
cultura no mercado global
 O Brasil e o Português
 Materiais /Recursos/Eventos
 Atividades para aula
 Promocão de português para negócios
Mary Risner-University of Florida

4. Mary Risner-University of Florida

5. Mary Risner-University of Florida

6. Mary Risner-University of Florida

7. Top 15 U.S. Trading Partners in 2011
(In Billions of US Dollars)
Percent of
Rank Country Exports Imports Total Trade
Total Trade
1 Canada 280.9 316.5 597.4 16.2
2 China 103.9 399.3 503.2 13.6
3 Mexico 197.5 263.1 460.6 12.5
4 Japan 66.2 128.8 195.0 5.3
5 Germany 49.1 98.4 147.5 4.0
6 United Kingdom 56.0 51.2 107.2 2.9
7 Korea, South 43.5 56.6 100.1 2.7
8 Brazil 42.9 31.4 74.3 2.0
9 France 27.8 40.0 67.8 1.8
10 Taiwan 25.9 41.3 67.2 1.8
11 Netherlands 42.8 23.5 66.3 1.8
12 Saudi Arabia 13.8 47.5 61.3 1.7
13 India 21.6 36.2 57.8 1.6
14 Venezuela 12.4 43.3 55.7 1.5
15 Singapore 31.4 19.1 50.5 1.4
Source: U.S. Census Bureau (http://www.census.gov/foreign-trade/statistics/highlights/top/top1112yr.html)
Mary Risner-University of Florida

8. Source: http://www.worldpoliticsreview.com/articles/3145/brazil-the-sleeping-giant-awakens
Mary Risner-University of Florida

9. Source: http://www.forbes.com/sites/halahtouryalai/2011/12/26/uk-no-longer-sixth-largest-economy-the-new-number-six-wont-surprise-you/
Mary Risner-University of Florida

10. Source: http://moreintelligentlife.com/node/4302
Mary Risner-University of Florida

11. Português nos EUA-MLA
Source: http://www.mla.org/cgi-shl/docstudio/docs.pl?flsurvey_results
Mary Risner-University of Florida

12. MLA-Português por estado
Source: www.mla.org
Mary Risner-University of Florida

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14. MLA-Português comparado
com outras línguas (nos EUA)
Source: http://www.mla.org/2009_enrollmentsurvey
Mary Risner-University of Florida

15. Materiais para ensino
 1996. Portuguese for Business (EUA)
 2000. Brazil: A Guide for Businesspeople(EUA)
 2003. Diálogo Brasil (Brasil)
 2004. Communicating with Brazilians: When "Yes"
Means "No" (EUA)
 2004. Português no mundo corporativo (Brasil)
Mary Risner-University of Florida

16.  2007. Panorama Brasil, Ensino do Português do
Mundo dos Negócios (Brasil)
 2007. Brazilians Working With Americans (EUA)
 2010. Working Portuguese for Beginners (EUA)
 Outros????
Mary Risner-University of Florida

17. http://nble.org/business-languages/business-portuguese/
Mary Risner-University of Florida

18. Eventos-EUA
 Annual FIU K-12 Business Language
 Center for International Business Education (CIBER)
Annual Business Language
 2012 1st Annual Language for Specific Purposes
Symposium
 Results: Flagship 2012 (Portuguese-UGA)
Mary Risner-University of Florida

19. Eventos-Outro
 2008-2010 PUC SP
Grupo de Pesquisa Ensino de Língua Portuguesa para Fins Específicos (1996)
http://www.pucsp.br/pos/lgport/downloads/downloads/grupo%20de%20pesquisa/sueli_marques.pdf
 2011 -Universidade de Macau
O ensino de Português para Fins Específicos na contemporaneidade- habilidades específicas
 2011-Universidade de Uberlândia
http://www.ileel.ufu.br/sielp2011/arquivos/CadernodeProgramacaoSIELP.pdf (grupo tematico)
Mary Risner-University of Florida

20. Atividades para aula
http://agatorinrio-brazil101.wikispaces.com/
Mary Risner-University of Florida

21. Mary Risner-University of Florida

22. Promoção de português para
negócios
O que podemos fazer????
Mary Risner-University of Florida

23. Participar nas Redes sociais
Compartilhar idéias, divulgar eventos e
recursos
Mary Risner-University of Florida

24. Mary Risner-University of Florida

25. NOBLE
Mary Risner-University of Florida

26. -Participar nos congressos da sua
região
-Ajudar com a agenda de
pesquisa
Mary Risner-University of Florida

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28. Promovendo o estudo de línguas
(Concurso ACTFL)
 Should Have Studied a Foreign Language…
http://www.youtube.com/watch?v=5G1L-YpTXWs
 What if you had the chance of a life time, but blew it
because you didn’t understand the language?
http://actflvideocontest.org/?p=268
Mary Risner-University of Florida

29. Contato
mrisner@latam.ufl.edu
@langforcareers
Mary Risner-University of Florida