The document presents a data-driven approach for developing a labor market strategy aimed at recruiting foreign workers, outlined during the 3rd annual employing foreign workers conference. It details a systematic process including defining goals, identifying critical roles, and creating heat maps to visualize talent pools, top schools, and job vacancies across various countries. The concluding insights emphasize the importance of rigorous human capital planning aligned with overall business strategy, and the necessity for evidence-based talent management.

1. Business Unit or Functional Area 1
Developing a Labour Market
Strategy:
A Global Data Driven Approach
3rd Annual Employing Foreign Workers Conference
May 20, 2015
Presented by Shantel Bince, Talent Acquisition, Canada

2. 2
Presenting today…

3. Agenda
Step 1: Define our goal
Step 2: Identify critical roles
Step 3: Develop a heat map using talent pools, top
schools and competitive intelligence
Step 4: Understand our risk and timelines
3

4. Going Global
4

5. Critical Roles
5
Supply Chain & Distribution
UX Designers
Journalists

6. Why a Heat Map?
 Provides a roadmap for your recruitment strategy
 Shows you where to find talent
 Identifies the best and brightest
 Gives real-time information
 Ideal for hard to fill positions
6

7. Let’s Walk Through An Example
7

8. Starting Point
8

9. Using Linkedin: Talent Pool
9
1 United States 6,315
2 UK 2,020
3 France 1,105
4 UAE 755
5 India 741
6 Australia 610
7 China 329
8 Italy 327

10. Heat Map – Talent Pool
10

11. Using Google: Top Schools
Lenôtre: France
New England Culinary Institute (NECI): United States
Hattori Nutrition College: Japan
Le Cordon Bleu: France
Savour Chocolate & Patisserie School: Australia
The French Culinary Institute (FCI): United States
Academia Barilla: Italy
Tante Marie Cooking School: England
The Culinary Institute of America: United States
Superior Center of Hospitality and Tourism: Spain
11
Le Cordon Bleu: France
Source: http://chefeducation.blogspot.ca/2011/05/top-10-culinary-schools-in-world.html

12. Heat Map – Top Schools
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13. Heat Map – Top Skills & Top Schools
13

14. Using Indeed: Competitive Vacancies
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1 United Kingdom 37,642
2 United States 27,757
3 China 15,598
4 Taiwan 13,603
5 Canada 8,179
6 Australia 4,807
7 France 3,112
8 South Africa 2,258

15. Heat Map – Vacancies
15

16. Heat Map –Talent Pool, Schools &
Vacancies
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Talent Pool
Top School
Vacancies

17. SWOT Analysis by Country - US
17
Strengths Talent Pool Size: 6,315
Top School: New England Culinary Institute
Top School: The French Culinary Institute
Top School: The Culinary Institute of America
Language: English
Weaknesses Highly Competitive: #2 in Vacancies
Opportunities Diverse Culinary Skills
Relocation: low costs and fast turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited
processing

18. SWOT Analysis by Country - UK
18
Strengths Talent Pool Size: 2,020
Top School: Tante Marie Cooking School
Language: English
Weaknesses Highly Competitive: #1 in Vacancies
Opportunities Diverse & Specialized Culinary Skills
Relocation: medium costs and medium turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited
processing

19. SWOT Analysis by Country - France
19
Strengths Talent Pool Size: 1,105
Top School: Lenôtre
Top School: Le Cordon Bleu
Weaknesses Highly Competitive: #7 in Vacancies
Language: French
Opportunities Specialized Culinary Skills
Relocation: medium costs and medium turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited
processing

20. SWOT Analysis by Country - Australia
20
Strengths Talent Pool Size: 610
Language: English
Weaknesses Highly Competitive: #6 in Vacancies
Top School: Savour Chocolate & Patisserie School
Opportunities Diverse Culinary Skills
Relocation: high costs and slow turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited
processing

21. Heat Map - US
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Top Skills:
New York
San Francisco
LA
Chicago
Miami
Top Schools:
New England Culinary
Institute
The French Culinary Institute
The Culinary Institute of
America
Competitive Hiring:
New York
San Francisco
Las Vegas
Chicago
Austin

22. Heat Map - UK
22
Top Skills:
London
Edinburgh
Birmingham
Reading
Manchester
Top School:
Tante Marie Cooking School
Competitive Hiring:
Berkshire
London
Manchester
Bristol
Birmingham

23. Concluding Thoughts
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Oxford Economics says:
✓ Apply the same rigor, effort and sophistication to human
capital planning as is given to overall business strategy
✓ Think more broadly about how and where talent is sourced
✓ Be prepared to invest more in retraining and re-skilling
✓ Take a greater evidence-based approach to talent
management