This document discusses how Facebook gives people a voice and connects the world. It shares statistics on how much personal information users share, like their location, email, and phone number. It also notes that 91% of users post photos of themselves. The document then examines the "Facebook-self" and how people may portray an idealized version of themselves. It also discusses Facebook's large economic impact, allowing targeted advertising. Finally, it mentions how Facebook has been used to organize various political protests around the world, like those during the Arab Spring.
Founded by Molefi Makananise, the Bassist and Culture Producer at BLK JKS who worked with Kajeno Media in conceptualizing a multidisciplinary intervention to address the need for trans-African collaboration and exchange to bridge gaps where bad things such as Xenophobia happen.
To explore our commonalities more, my job was to give this ongoing program a look and feel, and I also put together this draft presentation to help invite potential partners. You are welcome to join..
Social media, Social Awareness- Definition
How to develop social awareness,why social awareness through social media,Role of social media in social awareness,
EndAcidSale, SeedTheRise,RedRampProject-Campaign
College Music Society National Conference presentation poster detailing "How-To Reach Global Audiences With Your Music". Includes case studies of successful marketing campaigns and tools to use for streaming and outreach.
Founded by Molefi Makananise, the Bassist and Culture Producer at BLK JKS who worked with Kajeno Media in conceptualizing a multidisciplinary intervention to address the need for trans-African collaboration and exchange to bridge gaps where bad things such as Xenophobia happen.
To explore our commonalities more, my job was to give this ongoing program a look and feel, and I also put together this draft presentation to help invite potential partners. You are welcome to join..
Social media, Social Awareness- Definition
How to develop social awareness,why social awareness through social media,Role of social media in social awareness,
EndAcidSale, SeedTheRise,RedRampProject-Campaign
College Music Society National Conference presentation poster detailing "How-To Reach Global Audiences With Your Music". Includes case studies of successful marketing campaigns and tools to use for streaming and outreach.
Elamust ei peaks tekitama vaid lõpp-kliendile, kes raha sisse toob, vaid alustama peab ettevõtte enda inimeste, teenuste ja koostööpartnerite särama löömisega nii, et iga kokkupuude sinu ettevõttega igal tasandil oleks elamus.
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
Elamust ei peaks tekitama vaid lõpp-kliendile, kes raha sisse toob, vaid alustama peab ettevõtte enda inimeste, teenuste ja koostööpartnerite särama löömisega nii, et iga kokkupuude sinu ettevõttega igal tasandil oleks elamus.
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
And overview of the evolution of marketing and communications, and how the internet and social media have changed the world of advertising. Tips for social media networking and building trusting relationships that convert in to business.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
5. • over 70% post their city/town
• more than half give email away
• around 20% of Facebook users give away
their phone number
• 91% of users post photos of
self
Individual Voice
6. “Facebook-self”
• Shows incongruity between people’s real-self and ideal-self.
• Often the Facebook-self appears to be more “socially
acceptable” or “attractive” with families and individuals
7. Economic Voice
• Social network was responsible for $227 billion in global economic
impact, and 4.5 million jobs, in the year ended October 2014, roughly
equal to the gross domestic product of Portugal
• Facebook has made it so marketers and advertisers can target a specific
brand that they know the consumer will like through their Facebook profile page.
