1. ADV 3312-002
Amber Meyer
Dawn Zuerker
November 4,2015
: 60 TV Script Title: Family Vehicle
Client: Tesla Format: Safety
Product: Model X
Video Audio
Close up- Camera is zoomed in Climatic music heard in commercials.
on the front of a military tank.
Medium Close up- Camera is zooming
out slowly ,showing the tank driving
along side normal cars(sedans, trucks, SUV’s)
Flash to medium close up- Camera is from the
tanks point of view (showing the top of the tank
but also the rest of the road in front of it). Shows the
tank driving.
Medium close up- A car on the side of the road
up ahead is totaled. Camera moves with tank but
stays focused on the car until it is behind the tank.
Flash to medium long shot- A motorcycle zipping
in and out of traffic causing cars to swerve.
Flash to medium close up- A man walking away from
His car holding a gas can because he ran out of gas.
Camera follows them until they are behind the tank.
Flash to medium long shot- Camera is looking at the Music slows
tank. There are explosions in the background. As a piece with video.
of the tank flies off with each explosion one after the other.
(all in slow motion)
Medium close up- Smoke from an explosion next to
the tank surrounds it.
Medium Close up- The Tesla Model X Speeding out of Music returns
the smoke. to fast pace.

2. Long shot- The Tesla Model X is speeding smoothly
down the road.
Flash to close up- Camera is inside the Model X looking
back from the dashboard there is a father driving with
his wife in the passenger seat and their two kids in the
back. The family is dressed in camouflage and has war
paint on their faces.
Close up- Zoom in on the fathers hands tightening on the
steering wheel. We can see the dashboard and the
speedometer.
Transition close up- Mother is touching up her war
paint.
Transition close up- Brother and Sister and
Play fighting in the backseat.
Flash to medium close up- Camera is outside watching
the Model X park outside of a building.
Medium close up- The kids open the falcon wing
doors and run to the trunk and pull out two
paintball guns.
Flash to close up- The family is walking in slow motion
toward the building. Father puts his hand up and clicks the
lock button for the Model X.
The words “Tesla Model X” explode onto the screen Music stops.
Picture of the Model X appears on the screen with Male voice says
the words “safest, fastest and most capable sport utility “Visit a dealer near
vehicle in history”with the tesla website underneath it you or go online to
“teslamotors.com” our website.
teslamotors.com”

3. ADV 3312-002
Amber Meyer
Dawn Zuerker
November 4,2015
: 60 TV Script Title: Say goodbye to the oil guy
Client: Tesla Format: Efficiency
Product: Model S
Video Audio
Medium close up- A man “Joe” plugging in a Mans voices asks “ What
TV. things do you plug in at
Home?”
Flash to close up- Joe plugs in his mini fridge
Flash to close up- Joe plugs in his Xbox
Flash to close up- Joe plugs in his printer
Flash to close up – Joe plugs in his lamp
Flash to close up- Joe plugs in his Blu-ray
Transitions to close up- Joes looks up in thought. Now, what things do you
charge in your home?
Flash to close up- Joe plugs in his computer.
Close up – Camera is zoomed into the charging
symbol on the computer.
Flash close up- Joe plugs in his Ipad. The charging symbol
Pops up on screen.
Flash to close up – Joe plugs in his Phone. The charging
symbol pops on screen.
Medium close up- Joe walks to his desk and plugs in his
wireless headphones.
Medium close up- Joe plugs in his wireless controllers
Transitions medium close up- Joe walks into his bathroom

4. and plugs in his electric razor.
You plug in everything
already. Why not your car?
Medium close up- Joe looks over at his new
Model S curiously.
Flash to medium close up- Joe putting his fully charged
razor down after shaving.
Flash to close up- Joe unplugs his fully charged phone
and puts it in his pocket
Flash to close up- Joe putting his fully charged headphones
around his neck.
Transition to medium close up- Joe unplugging his
Model S and getting in the car.
Medium shot- Camera following the car as it passes
a gas station. People are standing by the gas pumps in
their winter coats. (they look cold)
Close up- Joe smiles Say goodbye to the oil guy!
Picture of the Tesla Model S pops on screen
Underneath the car says “ for more information “Tesla Model S”
visit our website. teslamotors.com”