This document contains scripts for potential television commercials promoting Dryers Outshine fruit bars. The first script shows children behaving better after eating Outshine bars compared to others who ate generic popsicles. The second script is an informative piece where Jim Parsons tours the Nestle research facility and shows how Outshine bars are made. The third script uses Minions characters who are sad after a dog eats their fruit, but are happy again after Gru gives them Outshine bars.

1. ADV 3312-002
Amber Meyer
Dawn Zuerker
November 30, 2015
: 30 TV Script Title: Outshine the Rest
Client: Dryers Outshine Fruit bars Format: Persuasive
Product: No sugar added fruit bars
Video Audio
Medium long shot- Two groups of children Sounds of children laughing
ages 3 to 6 are sitting in a room opposite of and screeming.
each other.
Cut to medium close-up – The left side of the room Crying/screaming children.
has children throwing tantrums and acting drowsy.
Medium close-up- The camera travels around the Crying/screaming children
left side of the room showing the chaos.
Close up – (black and white) There is an empty box Suspenseful music
of generic popsicles in the middle of the children
on the left side of the room.
Flash to medium close-up- The right side of the room Laughter
shows children wearing graduation caps surrounded
by books and crayons.
Medium close-up- Camera travels around the right side of Laughter
the room .
Medium Close-up- Jessica Alba walks on screen and smiles
Medium Close-up- Jessica Alba kneels down to one of Give your children
the children in a graduation cap and hands him a sugar free Outshine fruit bars
Outshine fruit bar. So they can outshine
the rest.
The words Dryers Outshine Fruit Bars by Nestle appear
on screen with the children faded in the background. Male voice: Dryers
Outshine Fruit bars
by Nestle. A healthier
way to live.

2. ADV 3312-002
Amber Meyer
Dawn Zuerker
November 30, 2015
: 30 TV Script Title: How its made
Client: Dryers Outshine Fruit bars Format: Informative
Product: No sugar added fruit bars
Video Audio
Close-up- Jim Parsons face Voice: Jim Parsons
Hello! My name is Jim.
Medium close-up- Jim Parsons standing outside I would like point out the
Nestle research facility. that I am at the top of my
profession.
Close-up- Camera is following Jim as he enters the Today we will be touring
building. There is a group of people following him. the Nestle research facility.
Long-shot- We can see the entire facility. There are Nestle has the largest
separate rooms with clear walls so we can see research and development
scientists working. network of any food
company in the world.
Medium close-up- Jim points to a room The taste test room is were
labeled “Taste Test.” There is a group of everyday people like you
normal people sitting around a table. try Nestlé’s products and
compare them with other
products to ensure we have
not only the healthiest but
the tastiest products.
Close-up- We see the side of Jims face and One of Nestles healthier
his hand pointing to the next room labeled Products is in this room.
“Outshine.”
Medium Close-up- Camera follows Jim The Outshines Fruit Bars!
into the room. This where the magic
happens.

3. Medium close-up- Jim picks up a beaker Beautiful!
and shows the group.
Medium close-up- One of the scientist The other Scientist says:
walks over to the group. He holds up a Who wants a taste?
finished fruit bar.
Medium long –shot: Everyone in the group
quickly raises their hands.
Close-up- Jims face as he corrects Jim: No! It hasn’t passed the final
something the scientist says. stages of taste inspection! We cant
give them anything less than
perfect!
Medium Close-up: Jim looking at the group I apologize. He’s only an
of people . experimental physicist.
Medium close- up: Jim leads the group in a Ok now who want a taste?
Freezer room.
Medium close up- Everyone raises their Oh put your hands down!
hands even the workers in the background. You eat these everyday!
Jim addresses the workers
Long shot- Jim handing out flavors to everyone Outshine brought to you
by Nestle.

4. ADV 3312-002
Amber Meyer
Dawn Zuerker
November 30, 2015
: 30 TV Script Title: Minions
Client: Dryers Outshine Fruit bars Format: Comedy
Product: Fruit bars
Video Audio
Long-shot: White screen. There are three Soft yelling in the background:
minions in the background chasing an apple BAPPLE , BA-NA-NA!!!!!
and a banana with their arms reaching out.
Medium long-shot: The minions are getting Yelling getting louder: BAPPLE!!!
closer to screen. They are smiling and their toughs BA-NA-NA!!!
are sticking out.
Close-up: Camera is close to one of the minions Heavy breathing.
hands almost reaching the fruit.
Medium close-up: Grus dog Kyle, Eats the apple and Crunching of the apple and
banana in front of the minions. The minions stare banana. Gasps
at him.banana
Medium close-up: One minion gets sad, the other gets mad Whimpers and Grrrs.
and the third minion just looks shocked.
Medium long-shot: Gru walks over and hands them each Gru: “Hey guys! Don’t
an Outshine bar. The fruit bars package look like the fruit cry.”
flavor they are.
Close-up: The camera is zoomed in on one of the minions Silence
licking the fruit bar.
Medium close-up: They all smile and jump up for more Aha moment music.
Outshine fruit bars. Cheers and laughter
Flashes to medium close-up: One of the minions walking
towards the beach wearing his red thong and eating his

5. Outshine fruit bar. Gru’s voice: Outshine,
there’s nothing better.
The words “Outshine fruit bars brought to you by Nestlé “