This is the presentation I gave at the Extension.org annual conference in St. Louis on October 22, 2009. The audience takeaway was that, although scary and unknown, there are many great examples of organizations like their own using the social web to go further...and I also threw in some more radical stuff to open up the possibilities.
While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create betterness.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create betterness.
The Creativity (R)Evolution - High Five Conference 2016Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
Tweet What? 6 Sweet Ways to Connect in 140 Characters or LessJulie Strange
Presentation for NJLA2009.
"Two top twitterers will show you how to use this popular application to connect with your customers for reference, customer service, and more! Tweet your way to a network of customers and colleagues, reach new users, and get 24/7 personal and professional development using “Twitterbrarians.” Learn how to start tweeting and connecting with those who use their computers and mobile devices to send and receive updates using this simple tool."
Julie Strange, Statewide Coordinator of Maryland AskUsNow! and Amy Kearns, CJRLC
While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create betterness.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create betterness.
The Creativity (R)Evolution - High Five Conference 2016Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
Tweet What? 6 Sweet Ways to Connect in 140 Characters or LessJulie Strange
Presentation for NJLA2009.
"Two top twitterers will show you how to use this popular application to connect with your customers for reference, customer service, and more! Tweet your way to a network of customers and colleagues, reach new users, and get 24/7 personal and professional development using “Twitterbrarians.” Learn how to start tweeting and connecting with those who use their computers and mobile devices to send and receive updates using this simple tool."
Julie Strange, Statewide Coordinator of Maryland AskUsNow! and Amy Kearns, CJRLC
Updated version of "The Art of Conversation" for actKM Conference, Melbourne, 10 Oct 2011.
All of us are smarter than any of us - how conversations improve both group and individual performance - and why this is important to innovation.
See more background information and an article on this material here:
http://delarue.net/blog/2011/05/art-of-conversation-article-edition/
A half-day workshop version of the Art of Conversation content. How conversation makes both individuals and groups smarter, and how it helps with innovation.
The videos used in this workshop are (as per noted on the slides):
Table 7: http://www.youtube.com/watch?v=n-n4eSIsr2c
The Courage Beer Conversations Survey: http://www.youtube.com/watch?v=5_r9Quv4o5Q
Where Good Ideas Come From: http://www.youtube.com/watch?v=NugRZGDbPFU
We Think: http://www.youtube.com/watch?v=qiP79vYsfbo
Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to creating a blog that is attractive and shares your message.
You'll Need: A Laptop and a (free) Wordpress blog installed.
> Blogging #1: 8:00 am - 10:00 am
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea
> Blogging #2: 11:00 am - 1:00 pm
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea
A 5 minute Lightning Talk for UPEI's series "Open Appetizers: What Open Can Do For Higher Ed," October 2016.
Explores the relationship between open engagement and open research, and some of the benefits of both for individual scholars and their institutions.
Gave this "Future of Work" (and the skills you'll need) webinar this morning to a group of Canadian/stateside economic development professionals. They were great sports and asked thoughtful questions. Thanks to Whittaker & Associates for hosting.
A 20m segment I gave at the end of my Agile 2017 keynote and at the Berkeley iSchool's Towards Inclusive Tech conference dismantling Damore's arguments
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Many people either don't think they are creative or don't know exactly how they are creative. However, everyone is creative in some way. If you've neglected your creative spark for a while, know that it's not absent, that it merely needs reviving. We'll look at some of the ways your creativity may have been stifled and explore several methods to awakening the slumbering giant of creativity within.
This presentation is mostly just the framework for questions at the Blissdom Canada panel we gave. I think it was recorded, so I'll link to it afterwords so you can see the great advice that followed the questions.
Updated version of "The Art of Conversation" for actKM Conference, Melbourne, 10 Oct 2011.
All of us are smarter than any of us - how conversations improve both group and individual performance - and why this is important to innovation.
See more background information and an article on this material here:
http://delarue.net/blog/2011/05/art-of-conversation-article-edition/
A half-day workshop version of the Art of Conversation content. How conversation makes both individuals and groups smarter, and how it helps with innovation.
The videos used in this workshop are (as per noted on the slides):
Table 7: http://www.youtube.com/watch?v=n-n4eSIsr2c
The Courage Beer Conversations Survey: http://www.youtube.com/watch?v=5_r9Quv4o5Q
Where Good Ideas Come From: http://www.youtube.com/watch?v=NugRZGDbPFU
We Think: http://www.youtube.com/watch?v=qiP79vYsfbo
Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to creating a blog that is attractive and shares your message.
You'll Need: A Laptop and a (free) Wordpress blog installed.
> Blogging #1: 8:00 am - 10:00 am
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea
> Blogging #2: 11:00 am - 1:00 pm
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea
A 5 minute Lightning Talk for UPEI's series "Open Appetizers: What Open Can Do For Higher Ed," October 2016.
Explores the relationship between open engagement and open research, and some of the benefits of both for individual scholars and their institutions.
Gave this "Future of Work" (and the skills you'll need) webinar this morning to a group of Canadian/stateside economic development professionals. They were great sports and asked thoughtful questions. Thanks to Whittaker & Associates for hosting.
A 20m segment I gave at the end of my Agile 2017 keynote and at the Berkeley iSchool's Towards Inclusive Tech conference dismantling Damore's arguments
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Many people either don't think they are creative or don't know exactly how they are creative. However, everyone is creative in some way. If you've neglected your creative spark for a while, know that it's not absent, that it merely needs reviving. We'll look at some of the ways your creativity may have been stifled and explore several methods to awakening the slumbering giant of creativity within.
This presentation is mostly just the framework for questions at the Blissdom Canada panel we gave. I think it was recorded, so I'll link to it afterwords so you can see the great advice that followed the questions.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
This is the presentation I gave at nextMEDIA in Toronto on December 1, 2009. I wanted to convey the message that we need to bring more human into our use of the new tools that are built for humans.
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
11. the results
• 10.4 Million views
• 79% of 4,615 photos marked as ‘favorite’
• 15,000 new contacts for Library of Congress
• 7,166 comments left on 2,873 photos by 2,562 unique
Flickr accounts
• 67,176 tags added by 2,518 unique Flickr users
• <25 instances removed because inappropriate
• their press/blogger coverage was through the roof
Report: For the Common Good, October 30, 2008
http://www.loc.gov/rr/print/flickr_report_final_summary.pdf
12. why it succeeded
• the Library of Congress erred on the side of open
(even the licensing)
• they thought of it as an ‘experiment’ rather than a
well-formed strategy
• they trusted and let go of control - they embraced
the chaos
• they looked at it as a long-term partnership
18. 600,000 visits PER DAY
(that made fivethirtyeight.com the 2nd most popular political site of 2008)
(in <5 months, rising out of obscurity)
(run initially by ONE guy)
19. why?
• Silver offered up something valuable
• the site was born out of a passion - first for
numbers, then baseball, then politics
• these numbers were not only accurate, but they
also simplified very complex information
• Silver listened to his audience. He interacted,
responded and tweaked as necessary
21. the law of mashups
• no matter how much you lock stuff down, it
will be taken and repurposed.
• you should be so lucky as to have your content
remixed. If it isn’t remixed, worry about the
relevance/interestingness of your work.
33. what are the benefits of mashups
1. Onramps & Offramps: more ways for people to
interact with and consume your content (traffic
from Twitter’s API is 10x twitter.com)
2. Creativity: those projects you would never get
to in a million years (or think of) are created!
3. Exposure: the more fun the mashup, the more
likely you will get some press from it
34. most popular mashup apis
• Google Maps >1800 mashups recorded
• Flickr >500 mashups recorded
• YouTube >415 mashups recorded
• Amazon >315 mashups recorded
• Twitter >275 mashups recorded
37. stats on fold.it
• Study found folding teams do much better than
individuals
• >100,000 players in under 1 year
• A 13 year old non-scientist (no training) won
the folding competition
42. turn the bullhorn around
• stop being ‘experts’ and start interacting
• watch, listen and learn from what your
audience needs
• collect data on what your readers share and
interact with and tweak
43. become part of the community
• become more collaborative and open
• discuss articles in progress with twitter
followers, facebook fans, etc.
• read and link to blogs that are on topic
• really figure out what people are interested in/
talking about by being social on the SNs
44. create amazing experiences
• create information out of passion
• simplify complex stories (infographics, stats,
etc.)
• inject more fun into your content
• create social interactions between readers
• let people personalize their experience
45. embrace the chaos
• let go of control; offer APIs, widgets, etc.
• get experimental! (i.e. try things without
knowing the results beforehand)
• learn from other industries and the successes of
the hyper-viral
• put a human face on your product
46. find your higher purpose
• think customer centrically: put your audience’s
success at the core of every decision you make
• get behind the passions of the community; or
• promote something bigger than your own work
(equal access to education?)
• get involved in your local community events
47. there are many more reasons
to celebrate
than fear the social web
49. tara ‘missrogue’ hunt
author, The Whuffie Factor
http://www.horsepigcow.com
http://www.thewhuffiefactor.com
p. 514-679-2951
e. horsepigcow@gmail.com
t. twitter.com/missrogue