E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
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Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.
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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
- 1. E-Marketing & Social Media Olivier Beaujean - Cleverwood
- 4. Facebook is the new Google
- 6. BELGIAN SOCIAL MEDIA LANDSCAPE Facebook: 4 million Netlog: 3 million Linkedin: over 700.000 Seniorennet: over 200.000 Twitter: at least 71.500 Blogs: 1,5 mio blogs (decending) Flick’r: 4.000 members Youtube : over 700 000 videos
- 10. The WHOLE company
- 19. 3: MARKETING Build loyalty, inform, engage
- 22. TEAM & HR Collaboration, employer branding
- 25. BASICS works
- 26. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
- 27. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Start listening
- 28. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Set your targets
- 29. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Go where your audience is!
- 30. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Develop guidelines
- 31. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Engage conversation
- 32. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Don’t forget : State of mind !
- 33. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Measure and follow-up
- 34. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up Communicate Are you on target?
- 36. Thank You ! Olivier Beaujean Managing Partner Direct: +32 2 888 79 34 Mobile: +32 475 75 85 90 Twitter : @olbow Email: olivier.beaujean@cleverwood.be Cleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgium www.cleverwood.be