RunSignup's Email V2 has already been used to send more than 166,000 emails to nearly 200 million recipients. RunSignup itself uses Email V2 for its monthly newsletters and educational emails. With the capacity to save event organizers significant amount of dollars that would otherwise be spent on third-party email marketing services, Email V2 has become a game-changer in the industry.

1. Email V2
Three Key New Features

2. Email V2: The Numbers
● Number of Emails: 166,374
● Total Number of Recipients: 194,162,004
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● While first generation Email Marketing is still
available, Email V2 is being used at scale.
● Email is one of our most used features.
● Many of our customers and prospects still pay for
Email Marketing.
● We can help customers save and make money
with Email, so we are investing in Email V2.
● We’ve added some more features that have taken
Email V2 to the next level. Mailchimp but FREE and
purpose-built for events.
What Does This Mean?

3. Today’s Agenda
● New Features
○ Prebuilt Emails
○ Multi-Event Email Lists
○ Image Gallery
● What’s Coming Next
● Q&A

4. Prebuilt Emails
● Make your event marketing &
communications easier and faster.
● Purpose-built for events
● Event Templates with Content,
Replacement Tags, Custom Content
Reminders & Images
○ Marketing, Pre & Post Race,
Donations & Fundraising
● Generic Templates with Layouts
(Coming Soon!)
○ Newsletters, Announcements
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5. How to Use Prebuilt Emails
● Choose when creating an email or from
Templates >> Prebuilt Emails
● Replace (or delete) custom content
<< >> - we’ll warn you if you forget!
● Customize however you want! Prebuilts
can be your email or just a starting
point.
● Select Recipients
○ Marketing = All and Custom Lists
○ Pre and Post Race = Participants
○ Donations & Fundraising =
Donors and/or Fundraiser
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6. Coming Next for Prebuilt Emails
● Search
● More Prebuilt Templates, including Generic Templates
● Prebuilt Templates for Automated Emails
○ Price Increase Templates
○ Incomplete Registration Templates
○ Registration Follow-up - Referral Rewards, Cross-Promote other events, Fundraising
● More Prebuilt Templates
○ Tell us what would be helpful for you! In the Questions box or email johanna@runsignup.com
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7. Multi-Event Email Lists
● Send Emails across RunSignup and
TicketSignup events
● Same functionality as Organization Email
Marketing, but from your event dashboard.
● Admin enabled for now - available in the
coming week or so.
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8. How to Use Multi-Event Email Lists
● Enable on events that you want
to share Email lists.
○ Anyone with access to
Email V2 will be able to
use the lists.
○ Access concerns? Set up
Organization Email
Marketing.
● Add Recipients across events.
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9. Coming Next for Multi-Event Email Lists
● Make available to public
● Super Lists - 2024
○ Some constraints with Multi-Event Email Lists today.
■ Not efficient for a ton of system contacts (i.e. lots of groups, lots of events)
■ User Interface needs improvement
○ Super Lists will introduce next-generation multi-event email lists PLUS filters
■ Ex. Donors across all events who donated more than $25 in the past year.
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10. Super Lists - 2024
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11. Image Gallery
● Use, manage, and organize Images
across events
● Upload, add image details, and organize
into folders
● Choose from previously uploaded
images, system images, or upload new
ones across RunSignup and
TicketSignup events
● System Images across common
categories for Endurance Events and
Ticket Events
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12. How to Use Image Gallery
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13. Coming Next for Image Gallery
● Make it easy to replace Images
● More System Images
● Search (Name, Date Uploaded)
● Manage Image Gallery dashboard page (Organize folders, delete images & folders, etc.)
● Websites V2
● Image Gallery extends to Logos, Banners, and other places where Images are used
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14. Incremental Improvements
● Save as Draft
● Save and Rename Templates
● QR Code Component
● Social Media Component
● Past Volunteer Recipients in Email V2
● 3 Columns for Email V2
● Flexible Header and Footer Settings
● Apple Wallet Replacement Tag (Tickets)
● Store Purchase Summary Tag (Tickets)
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15. What’s Coming Next
● Updates for Prebuilt Emails and Image Gallery, as mentioned previously
● Add additional recipient lists to Price Increase Emails
● Use Templates across events
● Sunset first generation Email Marketing
○ Partner Email, Email Capture for Email V2
● More incremental improvements
● Super Lists
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16. Thank You For
Joining Us Today
allison@ticketsignup.io